23 Pop Star-Branded Campaigns

Rihanna's Billboard Music Awards performance this year saw her perform the song 'Love on the Brain' from her recent album 'Anti.' The pop star made clear the vast diversity of her talent, showing how her sound and style has evolved since she first made headlines so many years ago.

While the Billboard Music Awards performance 2016 was the most recent of Rihanna's unbelievable accomplishments, her past work has made her the highly influential figure that she is today.

Products that carry her name are instant successes and her edgy and unapologetic style make her an amazing subject for fashion editorials, as shown in this collection. From performing alongside John Lennon and Kanye West to collaborating with PUMA for her platform 'Creeper' sneakers, Rihanna has shown how her originality can be translated to a number of mediums. The Stance Rihanna collection of stylish and athletic socks is another example of how the star's unique style can work to sell products, while also working to sell her albums by increasing her influence in the media and amplifying her name even more.