The Barbie movie’s arrival in theaters will be unmissable, thanks to a mind-boggling $100 million marketing budget and numerous collaborations that have welcomed fans of all ages into the iconic doll’s brightly colored world.
Greta Gerwig’s 2023 Barbie promises an unforgettable cinematic experience and ahead of the film’s release, fans far and wide have been captivated by official collaborations, including many that bring references from the movie into real life.
Barbie collaborations are igniting nostalgia by tapping into the beloved icon's timeless charm, as evidenced by everything from thrifted Barbiecore fashion collections to dollhouse-inspired furniture that transports fans back to their cherished childhood memories. Additionally, the enchanting collaborations extend beyond the tangible, with scents and experiences that allow people to immerse themselves in Barbie's world, inspiring a sense of wonder and delight for audiences of all ages.
35 Barbie Collaborations
From Doll-Inspired Consoles to All-Pink Accessory Collections:
Laura McQuarrie — Jul 20, 2023 — Marketing
35
All-Pink Life-Size Dollhouses
Airbnb Listed the Barbie Malibu Dreamhouse for Barbie Movie
34
Pink-Adorned Fashion Lines
Forever 21 & Mattel Collaborate on the Next Forever 21 x Barbie Line
33
Nostalgic Neon Rollerskates
The Impala x Barbie Rollerskates Match the Style in the Barbie Movie
32
Film-Celebrating Pool Floaties
The Funboy x Barbie: The Movie Collection is Plastic and Fantastic
31
Doll-Themed Pink Cars
Hot Wheels Debuts a Barbie Corvette Convertible Inspired by the Stingray
30
Doll-Themed Fashion Collections
Bloomingdale’s Celebrates the Barbie Movie with New Capsule
29
Doll-Themed Movie Fashion
The Zara x Barbie Collection Features Iconic Styles
28
All-Pink Accessory Collections
The ALDO x Barbie Collection Has Accessories in Hot Pink Hues
27
Doll-Themed Frozen Yogurts
Pinkberry's Barbie Land Berry Pink Aligns with Greta Gerwig's New Film
26
Doll-Inspired Sneakers
The Superga x Barbie Collab Shares Fun, Nostalgic Styles
25
Nostalgic Luxury Sleepwear
The Barbie x Karen Mabon Collection Shares Stylish Retro Prints
24
Beautifying Beach Club Pop-Ups
NYX Professional Makeup's Covent Garden Pop-Up is Barbie Pink
23
Movie-Inspired Nail Polishes
The OPI x Barbie the Movie Collection Includes Nine Fantastic Shades
22
Filmic Pink Burgers
The BK Barbie Combo is Made with a Smoky Pink Sauce
21
All-Pink Corner Shops
The Proper x Barbie Shop Shares Co-Branded Popcorn Packs
20
Playful Doll-Themed Cosmetics
NYX Cosmetics x Barbie Was Inspired by the Forthcoming Movie
19
Doll-Themed Washable Rugs
The Barbie x Ruggable Collab Shares Sophisticated Styles for the Home
18
Hot Pink Electric Toothbrushes
The Barbie The Movie X Moon Pink Electric Toothbrush is Limited
17
Glossy Pink Travel Capsules
BÉIS Unveils its Pink Travel Collection Inspired by Barbie™ The Movie
16
One-Day Hair Color Kits
The Barbie x Hally Temporary Hair Colors Create Vibrant Wash-Out Looks
15
Doll-Inspired Consoles
Xbox is Giving Away a Barbie Xbox Series S
14
Doll-Inspired Pink Timepieces
Fossil is Launching a New Barbie-Themed Watch Collection
13
Glossy Pink Bag Collections
Barbie x Kipling Features Details Inspired by the Fashion Icon
12
Immersive Dollhouse Candles
Homesick's Barbie Dreamhouse Candle Shares Rose and Jasmine Notes
11
Co-Branded Platform Clogs
The Barbie x Crocs Footwear Collab Shares Playful All-Pink Styles
10
Toy-Inspired Haircare Products
The CHI x Barbie Totally Hair Collection is Celebratory
9
Doll Movie-Themed Popcorns
Propercorn Debuts Limited Popcorn Packs Inspired by Barbie the Movie
8
Dollhouse-Inspired Furniture
The Barbie x Joybird Collab Embraces the Barbiecore Aesthetic
7
Doll-Themed Ice Creams
Cold Stone Creamery Debuts a Barbie-Inspired 'Pink Cotton Candy Ice Cream'
6
Movie-Inspired Dating App Features
Bumble Barbie Compliments Offer a Fun Way to Flirt
5
Doll-Themed Secondhand Shops
ThredUp's Barbiecore Dream Shop Shares a Selection of Thrifted Goods
4
Historical Doll-Themed Wardrobes
Consumers Can Rent Barbie's Dream Wardrobe Through Selfridges
3
Movie-Inspired Ice Cream Cakes
Cold Stone Creamery's Best Cake Ever! Celebrates the 'Barbie' Movie
2
Toy-Themed Film Figurines
The Funko Pop! Movies: Barbie Collection Has Four Styles
1
Doll-Inspired Pink Lemonades
Barbie Taps Swoon for its New Zero-Sugar Pink Lemonade Beverage
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All-Pink Life-Size Dollhouses
Airbnb Listed the Barbie Malibu Dreamhouse for Barbie Movie
Doll-Themed Movie Fashion
The Zara x Barbie Collection Features Iconic Styles
All-Pink Accessory Collections
The ALDO x Barbie Collection Has Accessories in Hot Pink Hues
Doll-Themed Frozen Yogurts
Pinkberry's Barbie Land Berry Pink Aligns with Greta Gerwig's New Film
Bright Pink-Tinged Dynamic Sneakers
Nike Unveils a Pink Colorway of the Air Max Scorpions
Nostalgic Luxury Sleepwear
The Barbie x Karen Mabon Collection Shares Stylish Retro Prints
Beautifying Beach Club Pop-Ups
NYX Professional Makeup's Covent Garden Pop-Up is Barbie Pink
Movie-Inspired Nail Polishes
The OPI x Barbie the Movie Collection Includes Nine Fantastic Shades
Filmic Pink Burgers
The BK Barbie Combo is Made with a Smoky Pink Sauce
All-Pink Corner Shops
The Proper x Barbie Shop Shares Co-Branded Popcorn Packs
Playful Doll-Themed Cosmetics
NYX Cosmetics x Barbie Was Inspired by the Forthcoming Movie
Doll-Themed Washable Rugs
The Barbie x Ruggable Collab Shares Sophisticated Styles for the Home
AI-Generated Magazine Covers
Glamour Bulgaria's August Issue Has a 100% AI-Generated Photo
Hot Pink Electric Toothbrushes
The Barbie The Movie X Moon Pink Electric Toothbrush is Limited
Glossy Pink Travel Capsules
BÉIS Unveils its Pink Travel Collection Inspired by Barbie™ The Movie
Arachnid Art Deco Timepieces
The Nivada Grenchen Antarctic Spider is Subtle Yet Sophisticated
Digital Celeb Shopping Experiences
This Walmart Digital Shopping Experience Has Customized Carts
One-Day Hair Color Kits
The Barbie x Hally Temporary Hair Colors Create Vibrant Wash-Out Looks
Doll-Inspired Consoles
Xbox is Giving Away a Barbie Xbox Series S
Doll-Inspired Pink Timepieces
Fossil is Launching a New Barbie-Themed Watch Collection
Fruit-Infused Lemonade Popsicles
Trader Joe's Strawberry Lemonade Ice Bars are Summer on a Stick
Glossy Pink Bag Collections
Barbie x Kipling Features Details Inspired by the Fashion Icon
Sporty Visual Fashion Campaigns
PUMA and NOAH Join Forces on a New Sporty Campaign Series
Immersive Dollhouse Candles
Homesick's Barbie Dreamhouse Candle Shares Rose and Jasmine Notes
Co-Branded Platform Clogs
The Barbie x Crocs Footwear Collab Shares Playful All-Pink Styles
Toy-Inspired Haircare Products
The CHI x Barbie Totally Hair Collection is Celebratory
Doll Movie-Themed Popcorns
Propercorn Debuts Limited Popcorn Packs Inspired by Barbie the Movie
Dollhouse-Inspired Furniture
The Barbie x Joybird Collab Embraces the Barbiecore Aesthetic
Celebratory Boutique Timepieces
The Streamliner Flyback Chronograph Automatic is Elegant
Doll-Inspired High Heels
The Fantastic Plastic Foot Shoes are Shaped Like a Doll's Tip-Toed Foot
Whimsical Floral Watches
MP-15 Takashi Murakami Only Watch Sapphire is Unique & Uplifting
Doll-Themed Ice Creams
Cold Stone Creamery Debuts a Barbie-Inspired 'Pink Cotton Candy Ice Cream'
Movie-Inspired Dating App Features
Bumble Barbie Compliments Offer a Fun Way to Flirt
Historical Doll-Themed Wardrobes
Consumers Can Rent Barbie's Dream Wardrobe Through Selfridges
Luxe Premium Vibrant Sneakers
Dior and Denim Tears Launch the New B33 Sneakers for the Season
Colorful Doll-Topped Cakes
SusieCakes is Serving Up New Barbie Cakes This Summer
Ultra-Femme Pink Lipsticks
Fenty Beauty Debuts a 'Pink Limo' Scene' Liquid Lipstick Shade
Movie-Inspired Ice Cream Cakes
Cold Stone Creamery's Best Cake Ever! Celebrates the 'Barbie' Movie
Unorthodox Footwear Designs
The Wacky Pack Footwear Project by Ye Shen Includes Three Styles
Muted Dynamic Collaborative Footwear
COMME des GARÇONS Launches a New Balance 610 Sneaker
Toy-Themed Film Figurines
The Funko Pop! Movies: Barbie Collection Has Four Styles
Engagement Ring Footwear Charms
Jessica Flinn Fine Jewellery Created a £1,790 Charm to Adorn Shoes
Subdued Neon Nail Polishes
The Nail.Inc Neon Lite Pastel Neon Nail Polish Set is Vibrant