The August 2022 youth trends span from engaging toys to attention-captivating products.
For the younger demographic, this round-up spotlights various design-driven innovations. Adam Higgins, for instance, boasts two products—one aimed to alleviate anxiety in children during blood tests and one where children get to learn as they build a balance bike.
For Gen Z, the August 2022 youth trends call attention to various products and initiatives that are both enriching and aesthetically pleasing. The popular social media platform TikTok, for instance, initiated a Book Club following the success of the #BookTok hashtag.
Apri is a Swedish wellness brand that boasts a selection of multivitamins in reusable colorful jars. Captivating with its packaging aesthetic and nourishing capabilities, the brand caters to younger demographics with its offerings which include Multi-Me, Glow Service, and Club Calm.
Top 35 Youth Trends in August 2022
35
Magnetic Reusable Water Balloons
Soppycid is Reinventing a Fun, Cooling Summer Activity
34
STEM-Inspired Balance Bikes
Build & Ride by Adam Higgins Can Be Both Challenging and Playful
33
Medical Preparation Toys
Premedprep by Adam Higgins Reduces Anxiety During Medical Procedures
32
Vegan Subscription Supplement Lines
April Addresses Wellness in Pop Coloured Supplement Jars
31
Plush Guinea Pig Toys
Moose Toys' Little Live Pets Mama Surprise Overnight Reveal
30
Cellular Child-Targeted Smartwatches
The Xplora XGO3 Smartwatch is for Kids Aged Five to 12
29
Gen Z Book Clubs
TikTok's Official Book Club Builds on the Success of #BookTok
28
Powerful Acne Treatments
NEUTROGENA® Boasts Two Stubborn Acne Treatments for the AM and the PM
27
Child-Friendly Nomadic Desks
Coralie Haegeman Designs Orbi, a Desk to Help Children Do Homework
26
Family Separation-Specific Support Apps
Bounce's Mental Health App Addresses Family Separation
25
Nature-Informed Kindergarten Designs
Hibinosekkei Designed the MS Kindergarten & Nursery in Japan
24
Anti-AI Fashion
BODY404 Speaks to Gen Z with Original Styles & Designers
23
Kid-Friendly Biobased Tableware
Dantoy's Tableware Focuses on Sustainability & Development
22
Immune-Boosting Fruit Pouches
Tree Top FAVs Immunity Fruit Pouches are Full of Vitamins & Veggies
21
Kid-Friendly Baking Clubs
The Raddish Baking Club Supports Culinary Passions in Kids
20
Retiree Influencer Houses
TikTok's Retirement House Stars Older People Creating Youthful Content
19
Two-Sided Paper Dolls
Megadolls Introduce a New Incarnation of a Classic Toy
18
Fierce Fashion Dolls
The L.O.L. Surprise! O.M.G. Fierce Dolls Invite Fans to Find Their Fierce
17
Blackheads-Addressing Daily Acne Serums
NEUTROGENA® Boasts an Affordable Treatment for Blackheads
16
Quick-Dry Nail Polish Pairs
Ella+Mila Boasts Mommy & Me Product Pairs of Its Nail Polish
15
3-in-1 Acne Treatments
Tula's Acne All-Star is a Cleanser, Mask and Spot Treatment
14
Mixed-Media Kids Series
'A Kids Show About' Tackles Tough Topics for Youth Ages Six to 11
13
Traveling Virus-Themed Exhibitions
Léa Manchajm Designs a Traveling Exhibition for Children
12
Carbon-Neutral Stationery Brands
Faber-Castell's Products Focus on Sustainable Alternatives
11
Coily Haired Dolls
The Pixie Puff Doll Collection Introduces Dolls with Coily, Textured 4C Curls
10
High School Metaverses
School of Sport is an Interactive Experience from DICK'S Sporting Goods
9
Selfie-Based Action Figures
Hasbro and Formlabs Partner to Put Your Face on an Action Figure
8
Child Star-Backed Sneakers
The Skechers x Ryan's World Line Launched in time for Back-to-School
7
Game Villain Building Blocks
LEGO Announced 'The Mighty Bowser' Set with 2,807 Pieces
6
Family-Friendly Party Games
Nintendo Announced Kirby's Dream Buffet for Four Player Parties
5
Eco-Friendly Canadian Stationery
Greenre's Eco-Conscious Writing Items are Available Nation-Wide
4
Monk Fruit-Sweetened Juices
Capri Sun Now Uses Monk Fruit Concentrate to Cut Sugar
3
Educational Kid's Streaming Services
Curiosity and Macademia Launch New 'Da Vinci Kids' Platform
2
Sock-Attached Children's Pants
Sock Bottoms Save Busy Moms Time, Money and Stress
1
Undead Cat Card Games
Zombie Kittens Upgrades the Exploding Kittens Game with Ressurection Powers
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Handheld K-Beauty Devices
APR Corp. is Bringing Advanced K-Beauty Tech to CES 2024
Doll-Themed Fashion Collections
Bloomingdale’s Celebrates the Barbie Movie with New Capsule
Teddy Bear Outerwear
Build-A-Bear Cuddly Couture Shares Cozy, Warm Styles
Gen Alpha-Focused Eyewear Collabs
Zenni Partnered with FreshCut to Market to Roblox Users
Gen Z-Focused Fashion Labels
The 'MIXT' Label Caters to Youthful Fashion-Forward Indian Consumers
Vibrant Doll-Inspired Athletic Collections
The New YITTY Collection is Colorful and Playful
Travel-Friendly Skincare-as-Makeup
MILK MAKEUP Debuted the BOUNCE and JUICY TONES Lip + Cheek Line
Ethereal Scandinavian Fashion Collections
Acne Studio Emphasizes a Bright Color Palette for SS24
Gen Z IRL Campaigns
Hinge's Phonebook Encourages Gen Z to Connect IRL for Global Day of Unplugging
Emotionally Rewarding Multiplayer Games
Toca Boca Days Helps Tweens Find a Sense of Belonging
Uplifting Gen Z Fashion
Boohoo & Pantone Created a Collection for Mental Health Awareness Month
Autumn-Inspired Face Mask Collections
ESW Beauty Introduces the Autumn Glow Up Capsule
Sophisticated Summer Fashion Collections
Ten C's Spring/Summer 2024 Capsule Features Bright Colors
Emotive Youth Skincare
The Bubble Skincare x Disney Collab Integrates Inside Out 2 Characters
Eco-Friendly Bath Essentials
Bebo Seeks to Reimagine the Packaging of Kid's Bath Products
Chic Activewear Lookbooks
OTTI Debuts Its Second Collection for 2022/2023 and It is Eye-Catching
Age-Appropriate Skincare Campaigns
Dove's #TheFaceof10 Addresses Unsafe Gen Alpha Skincare
Teen Self-Care Collections
H&M Beauty is Launching a Gen Z-Focused Skincare and Body Care Range
Luxe Summer-Ready Fashion Series
Gucci Vault Presents a New Collaborative Collection
Playful Entrepreneurial Metaverses
e.l.f. UP! on Roblox Helps Gen Z & Gen Alpha Build Skills
AI-Powered Skincare Devices
The Tri-Light +SABI AI Uses Data to Enhance Users' Skincare Routines
Custom Cosmetic Launches
These Curology Personalized Skin Care Products are Arriving at Target
Mesmerizing Avant Garden Collections
Sprayground Unveils New Range with a New Handbag Silhouette
GenAI Virtual Shoppers
Cindy by Imaginuity Boots Online and In-Store Foot Traffic
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Gen X Influencer Campaigns
L’Oréal Paris Taps 10 Influencers for Its Age Perfect Rosy Oil-Serum
Gen Alpha Skincare
JB Skrub Fills a Gap in the Market for Tween Boys
Experiential Mental Well-Being Events
Batiste's Refresh & Reflect Events Connect & Uplift Students
Gen Z-Targeted Fruit Snacks
Gushers and Fruit by the Foot Received Logo Refreshes
Scent-Inspired Streetwear
The Fresh af Collection Shares Styles That Celebrate 25 Years of Febreze
Post-Gym Skincare Routines
Après Beauty Presents a Convenient High-Performance Skincare Line
Inclusive Skincare Branding
Featforskin's Packaging by GL*TCH Celebrates Our Differences
Streetwear Experimental Kids Capsules
The Ksubi 'Kids' Collection Arrives Ahead of the Holidays
Gen Alpha Skincare Brands
Gryt Aims to Simplify Puberty Care with its Gen A Skincare Line
Cheeky Teddy Bear Bags
Acne Studios' Pink Teddy Bear Bag Features a Tiny Denim Cap
Gen Z Fragrance Campaigns
Axe's Fine Fragrance Collection Campaign Stars Lil Baby
Street Style Digital Pets
The Supreme Tamagotchi Gives the Toy Pet a Hip Makeover
E-Commerce Beauty Packaging
Aptar Beauty + Home's Redesigned Packaging is "E-Commerce Capable"
Vibrant Children's Fall Fashion
nununu Recently Launched Its Fall 2023 Capsule & Its Eye-Catching
Gen Alpha Fitness Influencers
ASICS' Little Reminders Inspires Adults to Make Movement Joyful
Targeted Gen Alpha Skincare
Hi!papa Makes Personal Care for Kids Ages Three to 12 in China
Youthful Streetwear Collections
PDF Debuted Its Spring/Summer 2024 Sophomore Collection in Paris
Digital Pet-Inspired Streetwear
The BAPE x Tamagotchi Collab Delivers Nostalgia with Style
Fashionable Phygital Coats
Private Policy AW23 Took to the Metaverse
Experimental Denim Collections
The Ksubi Fall 2023 'Youtopia' Collection is Modern Art-Inspired
Circular Fashion Pop-Ups
The Coachtopia Pop-Up Brings Luxury Circular Fashion to Gen Z
Gen Z-Centered Health Apps
RTRO Lauches with ChatGPT with a Focus on Mental Health
Gen Z Sustainability Campaigns
PUMA Recruits Gen Z Leaders to Showcase How They Live Sustainably
Period-Inspired Fashion Capsules
Nadya Okamoto Partnered with Chnge on an Exclusive Apparel Line
Gen Alpha Bodycare Brands
Australian Gen Alpha Brand 'Allkinds' Made its United States Debut
Interactive Shoppable High-Fashion Films
The Saint Laurent Summer 2024 Collection is Chic
Captivating Cozy Fall Fashion
Aries' Fall/Winter 2023 Capsule is Playful and Unique
Phygital Fashion Brands
PUNK Challenges Conventions with Digital Assets & Physical Tracksuits
UK Summer-Ready Sporty Fashion
Unknown London Launches a New Capsule Designed for Summer
Beauty Brand Accelerator Programs
Walmart Start™ Returns to Discover Next Gen Beauty Brands
Gen Alpha Fragrance Rollerballs
Petite N' Pretty is Targeting Gen Alpha with its Latest Products
Digital Wellness Inniaitives
Pinterest Focuses on the Digital Well-being of Gen Z
Travel-Focused Marketing Guides
TikTok Debuts a Playbook for Travel Marketers to Foster Engagement
Anthropomorphized Bath Products
Uoga Uoga Kids' Packaging Can Be Customized with Stickers
AI Beauty Shopping Apps
Trendio's Video Shopping App Shares Personally Curated Content
Creator-Endorsed Fruit Snacks
BloxSnacks is Using YouTuber Partnerships to Appeal to Gen Alpha
Summertime Travel-Inspired Fashion Collections
The Saks Potts Spring 2024 Collection is Empowering
Nourishing Gen Z Skincare
'Nutritious' is a New Collection from Estée Lauder
Philosophical Beauty Products Expansions
A.P.C. Drops a Skincare Range Inspired by a Special Quote
AR Fragrance Campaigns
Lacoste's Two-Day Experiential Pop-Up Targets Gen Z Shoppers
Luxe Monogrammed Spring Apparel
adida and Gucci Join Forces on a New Capsule for SS23
Shoppable Hybrid Apps
Lemon8 is a New Social Media App Combining Aspects of Instagram & Pinterest
Ultra-Stylish Tween Clothing Collections
Hayden Girls Offers a Diverse Range of Tween Clothing
Eco Tech Accessory Pop-Ups
The CASETiFY Style Lab Highlights the Work of Gen Z Fashion Students
QSR Gen Z Campaigns
Chipotle Targets Gen Z with Wellness Snapchat Lens and Menu Items
Accessible Superfood Beauty Brands
Goop Unveils a New Affordable Beauty Brand at Target and Amazon
Performance-Ready Sporty Sub-Labels
adidas Sportswear Launches Channeling Modern Themes
Experiential Shopping Platforms
sune Shares a Fun and Engaging Way for Gen Z to Shop
Exclusive Pride Cosmetics
Beekman 1802 Celebrates Pride Month with Bloom with Pride Kit
Wellness-Focused Retailer Ranges
Target is Welcoming More Than 1,000 Wellness Products
Rewarding Gen-Z Learning Apps
Kadama Aims to Make Learning More Accessible and Fun Online
AI-Powered Wellness Platforms
Gabit is a New AI Fitness and Skincare Platform for Consumers
Playful Intergalactic Graphic Streetwear
Lorenz Presents its New Graphic Capsule for FW23
Next-Gen Fuzzy Robot Toys
Hasbro is Introducing a New Furby for a New Generation
Beer-Branded Fashion Capsules
805 Beer Has Unveiled Its Latest Spring 2024 Fashion Capsule
Young Professional Community Apps
Yuppie Helps Gen Z and Millennials Connect with One Another
Denim-Themed Beauty Collections
e.l.f. x American Eagle Speaks to Gen Z's Love of Self-Expression
Kid-Friendly Vibrant Earplugs
Loop Earplugs is Releasing Its Popular Engage Earplugs for Kids
Summer-Themed Gaming Accessories
The Xbox Summer Accessories Collection for 2023 is Dazzling
Youth-Focused Social Campaigns
Claire’s Introduces a New Gen Z-Alpha Platform Called 'The Collab'
Otherworldly Summer-Ready Streetwear
Palace and Oakley Launch a Summer 2023 Capsule
Celebrity-Backed Bag Campaigns
Coach Debuts the ‘In My Tabby’ Campaign with Celebrity Inspiration
Anniversary-Honoring Spring Eyewear
Ace & Tate Unveils its New Range of Sunglasses for SS23
Revamped Private Label Ranges
The Target up&up Collection Has Been Expanded and Updated
AR Secondhand Shops
American Eagle Outfitters' RE/AE Shop Spotlights Sustainable Goods
Life-Size In-Store Countdowns
Toys R Us Asia and Craig & Karl Created an Advent Calendar for All
Nostalgic Spring-Ready Fashion Capsules
Filling Pieces Unveils its Gelato Games Capsule for SS24
Gen Z Budgeting Platforms
Buddy and Klarna Teamed Up to Support Gen Z Financial Health
Spa-Like AR Filters
Garnier's Vitaverse Immerses Beauty Lovers in a Serene Spa Setting
Engaging Youth-Focused Platforms
V&A Introduces the Mused Website for Gen Z Digital Natives
Visionary Youth Platforms
The Collab by Claire's Celebrates and Activates Gen Zalpha Creators
Gen Z Elevated Spring Basics
Grey Bandit Unveils its Spring 2024 Collection
Sustainable Futuristic Fall Footwear
Ancuta Sarca Presents a New Dynamic Range for FW23
Valley-Inspired Hydrating Skincare
Maude Circle International Introduces Apripure Cosmetics
Miniature Collectible Campaigns
The World’s Smallest Lines are the Focus of Influencer Marketing
Future-Facing Hair Colors
The Aveda Vibe Collection is Arriving Ahead of Festival Season
Eyeshadow-Liner Hybrids
Indu's Blendable LiquidEyes Encourage Experimentation
Streamlined Age-Defying Skincare
PÜR Beauty's Skincare Range Supports a "Less is More" Approach
Child Creator Casting Calls
Kid-Focused Social Network Zigazoo Hosts Casting Call for New Creators
Sleek Kid-Oriented Apparel
Authentic Brands Group Partners with Kidz Concepts for Aéropostale Kids
Gen Z-Focused Menstrual Care
15-Year-Old Zoe Leffler Debuts a Menstrual Wellness Brand Called Cycl
Reality-Bending Car Ads
CarGurus Ad Features Melting Lego and Gourmet Chef Toddlers
Gen Z-Focused Eye Creams
Bubble Inroduces Morning Rays Brightening Eye Cream
Gen Z Acne Solutions
These New Bubble Skincare Products Combat Acne in Multiple Ways
Youth-Catered Transportation Apps
Uber Introduces Teen Accounts in the Latest Update
Teen-Focused Makeup Lines
Af94's Teen-Centric Makeup Line Features Products Under $10
Vibrant Dynamic Spring Fashion
Mackintosh Unveils an Expansive Capsule for the SS23 Season
Youth Art Campaigns
Sun Bum Taps Into the Gen Alpha Market with an Innovative Art Contest
Gen Z Advertising Tools
YouTube Launches a New Music Tool to Connect Advertisers with Gen Z
Mother Daughter Sun Apparel
WATSKIN's Spring 2024 Collection - Drop 4 Launches May 3rd
Experimental Fall-Centric Fashion Capsules
Acne Studios Presents its New Capsule for FW23
Peer-to-Peer Conversation Campaigns
JOYBA's Real Tea, Real Talk Supports Mental Health in Youth
Celebrity-Backed Fragrance Ads
Axe Targets Generation Z with its New Star-Studded Campaign
Gen Z-Focused Hotel Campaigns
Hyatt Recruits College Athlete Jalin Hyatt to Attract Gen Z
Individualism-Focused Apparel Capsules
Gap Debuts a Collection with The Brooklyn Circus
Inclusive Children's Apps
Pok Pok Offers Culturally-Specific Content for Global Audiences
AI-Curated Beauty Boxes
The Ipsy Icon Box Features Products Selected by Celebrities and AI
Personalized Child Education Apps
Sandbox Group Launches the PlayKids+ Application for Ages 2-12
Youth Culture Telecom Campaigns
Deutsche Telekom's Summer Campaign Connects with Gen Z
Age-Decelerating Skincare
A.P. CHEM's Skincare Targets Xennial and Gen X Consumers
Youth-Focused Skincare Campaigns
Przm Launches a New Consumer-Centric Campaign for Proactiv
Activism-Focused Apparel Capsules
Aéropostale and Global Citizen Launch a New Apparel Collection
Playful Summer Eyewear
Cream Eyewear Works with The New Society on a New Summer Collection
Luxurious Spring-Ready Streetwear
AMBUSH Presents a Look at its New Collection for SS24
Teen Hygiene Collections
Essynce Moore Launches the New Plant-Based Self-Care Products for Teens
Parental Gift Generators
The Parent Present Gift Generator Supports Gen Z & Millennial Shoppers
Colorful Molded PET Packaging
Ampacet Debuts the PET Bottles for the 'After the Storm' Collection
Virtual Self-Expression Summits
göt2b's Virtual Metaverse Experience Uplifts Millennials & Gen Z
Growth-Inspired Spring-Ready Fashion
FACETASM's Coming of Age Capsule Readies for SS24
Inclusive Try-On Programs
Perfect Corp. Connects Beauty Brands with Digital Beauty Innovation
Expressive Piercing Campaigns
The New Visual Identity for Pierced by Claire's Targets Gen Zalpha
Tween-Oriented Content Series
Claire's Launches a New Media Partnership with Sony Pictures TV-Kids
Bite-Sized Gen Z News
Mata.Today Offers Quick Insights for Gen Z to Easily Digest
Empowering Skin Pop-Ups
La Roche-Posay's Positivity Lab Celebrates Acne Positivity
Summer-Ready Kidswear Subscription Boxes
Kidpik Releases Its New Summer-Styled Subscription Box