The August 2022 youth trends span from engaging toys to attention-captivating products.
For the younger demographic, this round-up spotlights various design-driven innovations. Adam Higgins, for instance, boasts two products—one aimed to alleviate anxiety in children during blood tests and one where children get to learn as they build a balance bike.
For Gen Z, the August 2022 youth trends call attention to various products and initiatives that are both enriching and aesthetically pleasing. The popular social media platform TikTok, for instance, initiated a Book Club following the success of the #BookTok hashtag.
Apri is a Swedish wellness brand that boasts a selection of multivitamins in reusable colorful jars. Captivating with its packaging aesthetic and nourishing capabilities, the brand caters to younger demographics with its offerings which include Multi-Me, Glow Service, and Club Calm.
Top 35 Youth Trends in August 2022
35
Magnetic Reusable Water Balloons
Soppycid is Reinventing a Fun, Cooling Summer Activity
34
STEM-Inspired Balance Bikes
Build & Ride by Adam Higgins Can Be Both Challenging and Playful
33
Medical Preparation Toys
Premedprep by Adam Higgins Reduces Anxiety During Medical Procedures
32
Vegan Subscription Supplement Lines
April Addresses Wellness in Pop Coloured Supplement Jars
31
Plush Guinea Pig Toys
Moose Toys' Little Live Pets Mama Surprise Overnight Reveal
30
Cellular Child-Targeted Smartwatches
The Xplora XGO3 Smartwatch is for Kids Aged Five to 12
29
Gen Z Book Clubs
TikTok's Official Book Club Builds on the Success of #BookTok
28
Powerful Acne Treatments
NEUTROGENA® Boasts Two Stubborn Acne Treatments for the AM and the PM
27
Child-Friendly Nomadic Desks
Coralie Haegeman Designs Orbi, a Desk to Help Children Do Homework
26
Family Separation-Specific Support Apps
Bounce's Mental Health App Addresses Family Separation
25
Nature-Informed Kindergarten Designs
Hibinosekkei Designed the MS Kindergarten & Nursery in Japan
24
Anti-AI Fashion
BODY404 Speaks to Gen Z with Original Styles & Designers
23
Kid-Friendly Biobased Tableware
Dantoy's Tableware Focuses on Sustainability & Development
22
Kid-Friendly Baking Clubs
The Raddish Baking Club Supports Culinary Passions in Kids
21
Immune-Boosting Fruit Pouches
Tree Top FAVs Immunity Fruit Pouches are Full of Vitamins & Veggies
20
Retiree Influencer Houses
TikTok's Retirement House Stars Older People Creating Youthful Content
19
Two-Sided Paper Dolls
Megadolls Introduce a New Incarnation of a Classic Toy
18
Fierce Fashion Dolls
The L.O.L. Surprise! O.M.G. Fierce Dolls Invite Fans to Find Their Fierce
17
Blackheads-Addressing Daily Acne Serums
NEUTROGENA® Boasts an Affordable Treatment for Blackheads
16
Quick-Dry Nail Polish Pairs
Ella+Mila Boasts Mommy & Me Product Pairs of Its Nail Polish
15
3-in-1 Acne Treatments
Tula's Acne All-Star is a Cleanser, Mask and Spot Treatment
14
Mixed-Media Kids Series
'A Kids Show About' Tackles Tough Topics for Youth Ages Six to 11
13
Traveling Virus-Themed Exhibitions
Léa Manchajm Designs a Traveling Exhibition for Children
12
Carbon-Neutral Stationery Brands
Faber-Castell's Products Focus on Sustainable Alternatives
11
Coily Haired Dolls
The Pixie Puff Doll Collection Introduces Dolls with Coily, Textured 4C Curls
10
High School Metaverses
School of Sport is an Interactive Experience from DICK'S Sporting Goods
9
Selfie-Based Action Figures
Hasbro and Formlabs Partner to Put Your Face on an Action Figure
8
Child Star-Backed Sneakers
The Skechers x Ryan's World Line Launched in time for Back-to-School
7
Game Villain Building Blocks
LEGO Announced 'The Mighty Bowser' Set with 2,807 Pieces
6
Family-Friendly Party Games
Nintendo Announced Kirby's Dream Buffet for Four Player Parties
5
Eco-Friendly Canadian Stationery
Greenre's Eco-Conscious Writing Items are Available Nation-Wide
4
Monk Fruit-Sweetened Juices
Capri Sun Now Uses Monk Fruit Concentrate to Cut Sugar
3
Educational Kid's Streaming Services
Curiosity and Macademia Launch New 'Da Vinci Kids' Platform
2
Sock-Attached Children's Pants
Sock Bottoms Save Busy Moms Time, Money and Stress
1
Undead Cat Card Games
Zombie Kittens Upgrades the Exploding Kittens Game with Ressurection Powers
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Plush-Inspired Sensorial Cosmetics
Ulta Beauty x Squishmallows is Full of Fun, Tactile Features
Virtual Fashion Contests
Bratz and ZEPETO Launch a Four-Week Avatar Styling Challenge
Iconic Stylish Bag Campaigns
Fendi's Summer 2025 Campaign is Cohesive and Contemporary
Gen-Z-Targeted Retail Concepts
Urban Outfitters Debuts 'On Rotation' with Nike
Gen X Beauty Campaigns
Bluemercury's Up Next Campaign Celebrates Women 40+
Gamified AR Footwear Fittings
Tootsie Augmented Reality Makes Shoe Shopping More Fun for Kids
A-List Beauty Ambassador Campaigns
The Dior Addict 2026 Collection Will Launch After Christmas
K-Pop Playful Streetwear
The BAPE x Stray Kids Collection Unites K-Pop Energy with Iconic Graphics
Baby Collectible Tech Lines
Sonny Angel x CASETiFY Has Returned for Another Adorable Collaboration
Gen-Z-Focused AR Campaigns
American Eagle Launched an AE Jeans Try-on Haul Lens
Fragrance-Forward Tween Bodycare
Sunryz Makes Fun Skin Barrier Solutions for Gen Alpha
Fashionable Eyewear Collections
Specsavers Canada Embraces Projected Fashion Trends in 2026
Gen Z Storytelling Campaigns
Coach is Running the 'Explore Your Story' Campaign for Spring 2026
Luxury Beauty Advent Calendars
Hunter Luxury Bring Festive Elegance to NEXT’s 2025 Holiday Line
Gen Z Advertising Initiatives
Tubi Targets Younger Viewers with Ad Innovations at IAB NewFronts
Playful Cosmetic Collections
The Clinique x Crayola Collaboration Makes Makeup Feel Fun Again
Next-Gen Niche Perfumes
Top Scents Collection Spotlights Up-and-Coming Perfumers
Vibrant Beauty Brand Pop-Ups
Gisou will Host an Immersive Miami-Style Pop-Up
Social Media-Inspired Retail Apps
Depop Outfits Lets Users Create Moodboards and Collages
AR-Powered Vending Machines
Snapchat and L’Oréal Made a Gamified Lens to Share Refillable Haircare
BookTok Travel Experiences
EF Ultimate Break Launched Literature-Inspired Group Tours for Gen Z
Trend-Aligned Menu Launches
Jamba's New Summer Bundles are Inspired by Gen Z and Millenial Trends
Beautifying Self-Care Bundles
Olive & June x Bubble Collaborated on Skin and Nail Care Kits
AR-Powered Makeup Experiences
NYX Professional Makeup Beauty Bestie 2.0 is Available on Snapchat
American Aesthetics-Focused Fashion Capsules
The Coach Spring 2026 Collection is Chic
Gen Z-Led Swimwear Campaigns
Pacsun Taps Gen Z Influencers for Spring/Summer 2026 Swimwear Capsule
Versatile Beauty-Enthusiast-Approved Products
L’Oréal Paris Spotlights its Trending Must-Haves
AI-Driven Shoppable Catwalks
Topshop and THG Studios are Hosting a Next-Gen Fashion Experience
Bright Color-Based Spring Fashion
Yuki Yagi Designs the New SS25 vowels Capsule
Cushion Compact Revivals
TirTir Launches the 'Mask Fit Red Cushion'
Millennial Pink-Inspired Apparel
UNIQLO Features Practical Spring Pieces in Signature Pink Hues
Glow-Boosting Gen Alpha Skincare
Yes Day Was Co-Created by 13-Year-Old Coco Granderson
Nature Aesthetic Tech Accessories
CASETiFY x Pinterest Drop the 'Wilderkind Collection'
Youth-Oriented Beauty Branding
Avatara Represents a Fresh Approach to Skincare
Electronic Skin Platforms
Amorepacific's Skinsight is a CES 2026 Innovation Award Honoree
Solid Skincare Keychains
Purepeak Appeals to Gen Z's Love of Compact, Portable Cosmetic Keychains
Creator-Led Style Collabs
MAC Cosmetics and Depop are Reintroducing Gen Z Shoppers to Lipstick
Themed Snack Collectibles
Kinder Joy Evolves its Treat-And-Toy Format with Themed Collections
Plush Beauty Keychains
Ulta Beauty x Mini Brands Pops Plush Keychains Feature Hero Products
Viral Satisfying ASMR Toys
MGA Entertainment's Slime Life Turns Digital Trends into Physical Play
Interactive Toy Experiences
Spin Master Highlights Opportunities in the Toy Sector in 2026
Next-Gen Plant-Powered Skincare
SUPPURU Fuses K-Beauty Techn & Clean, Vegan Ingredients for Gen Z
Whimsical Youth-Inspired Fashion
The Miu Miu L’été 2025 Campaign is Playful and Stunning
Summer-Forward Pet Collections
PetSmart's 'Arcadia Trail Collection' Targets Summer Adventures
Customizable Triple-Texture Candies
Gummi Popz Target Tweens and Teens
Multi-Sensory Creative Toy Capsules
Crayola Has Announced a Range of New Creative Toys for 2026
Rural Running Vacations
Airbnb and Strava are Motivating Gen Z to Book Run-Cations
Sun-Soaked Youthful Fashion Campaign
PACSUN Shoots Its Spring 2026 Capsule in Sun-Soaked Locations
Celebrity-Led Skincare
Dua Lipa Debuts Her Skincare Brand DUA with High-Performance Formulas
Gen Z Self-Care Capsules
Not Your Mother's Launches the Aura Boost Line for Gen Z Shoppers
Takeout-Style Serum Sets
Glow Hub’s Skin Sips to Go are Packaged Like Cups in a Carrier
Richly Toned Fall Apparel
The Psycho Bunny Fall 2025 Collection Boasts Florals
Collectible Wear-and-Share Jewelry
Twisty Petz Combines Wearable Pets with Friendship Bracelets
Girl Group Beauty Campaigns
LANEIGE Taps KATSEYE for a JuicePop Box Lip Tint Campaign
Gen Z-Targeted Wine Campaigns
The I heart kinda Summer Campaign is Launching Soon
Sensorial Beauty Pop-Ups
The Pinterest x NYX Gimme Gummy Bar Entices Gen Z with ASMR & More
Kids-First Personal Care Brands
Rayro Plans to Debut Creams and Balms in Toy-Like Formats
Gen Z Sun Care Campaigns
indu's Latest Initiative Aims to Improve Teen SPF Application Habits
Gen Alpha Bath Brands
Splash Makes Fun Shampoo, Body Wash, Lotion for Kids Four to 10
Beauty Entrepreneurs Growth Studios
Breakout Beauty UK Represents a Strategic Initiative
Bold Beauty Campaigns
IPSY Reframes Beauty as a Hobby with the 'I Play Beauty' Campaign
Inclusive Age-Appropriate Skincare
Pour Tous is a First-of-Its-Kind Brand for Gen Alpha & Gen Z
Influencer-Driven Fashion Events
Pacsun Collaborated with Prominent Gen-Z Creators
Pink Beauty Advent Calendars
IPSY Debuts Its Coveted 25-Day Advent Calendar
Pop Culture-Inspired Beauty Campaigns
Peter Thomas Roth Taps 'The Summer I Turned Pretty'
Grocery-Inspired Beauty Pop-Ups
The Markup Marché by The Ordinary Challenges Industry Buzzwords
Sensory ASMR-Style Toys
Incredible Group's Squishi Toys Appeal to Gen Z Consumers
Chinese Band-Supported Beauty Brands
Maybelline New York Partners with Teens in Times (TNT)
Summer-Themed Acne Patches
The Starface Play Pack Collection Takes a Playful Approach to Skincare
Gen Z Soda Campaigns
Enjoy the Moment with a Coca‑Cola Targets a Generation That Wants to Unplug
Cult Beauty Retail Partnerships
Rhode Will Launch at Sephora, Marking Its First Retail Expansion
Satirical Skincare Campaigns
Sephora Launches 'Skin Obsessed' Campaign with Taika Waititi
Virtual Beauty School Experiences
NYX is Taking Over Roblox's Bayside High School
Immersive Curl-Powered Pop-Ups
göt2b is Helping Gen Z & Millennials Celebrate Their Waves & Coils
Music Scene-Informed Luxury Campaigns
Burberry Taps Twiggy for Spring 2026 Advertising Campaign
Fragrance-First Personal Care Products
TONE Makes Scent Ritual Solutions for Gen Z & Gen Alpha
Kid-Focused Packaging Updates
The Frubes Re-Launch Brings Interactive Fun to Lunchboxes
Gen Z-Approved Haircare Products
These New Mane Haircare Products Come in Three Options
Potent Science-Backed Skincare
Acure Skincare Debuted New Branding and Products for Spring
AI Kids Coloring Pages
Retro Launches Splat To Turn Family Photos Into Art
AI Beauty Apps
Refresh App Combines Hair, Makeup and Styling in One AI Platform
Youthful Hair Mists
Mane is Launching Scented Hair & Body Mists for Millennials & Gen Z
Spring Skincare Sampling Boxes
The NewBeauty Spring 2026 TestTube Box is Curated
Beauty Store Birthday Parties
Birthdays at Ulta Come with a Gift Bag Curated for Tweens and Teens
Comprehensive Fast Food Reports
Yum! Brands, Inc. Explores Food Trends Influencing the Industry
Kid-Friendly Press-On Nails
Pressies by Olive & June are Designed and Fitted for Kids and Tweens
Berry-Inspired Kids Makeup Kits
Jovy Represents a Significant Advancement in Children's Cosmetics
Birthday Beauty Capsules
The Rhode Birthday Edit 2025 Brings Scented Tints and New Accessories
Gen Z-Approved Skincare Ranges
Smuuti Skin is Arriving in the UK at Superdrug
Extra-Vibrant Soda Packs
Poppi's VIBES Party Pack Gives Favorite Flavors a Limited-Edition Look
Interactive Juice Boxes
Suntop's Mega Back to School Campaign Integrates Connected Packaging
Protective Gen Alpha Skincare
Funny Skin Was Developed with Paediatricians and Dermatologists
Bold Eyewear Collection Campaigns
Vogue Eyewear Unveils Its 'No Rules Club' SS25 Campaign
Modern Low-Impact Swimwear
Vitamin A's Newest Swimwear Collection Reduces Environmental Impact
Social Commerce Integrations
Ulta Beauty Launches a Creator-Driven TikTok Shop
Festival Beauty Activations
Medicube Brings Skincare Tech and Experiences to Coachella
Culturally Inspired Fall-Ready Streetwear
BAPE Introduces its Connect with People Collection
Pizza-Inspired Skincare Sets
Glow Hub’s Pizza My Glow Shares Brightening Solutions in a Fun Box
Child-Resistant Beauty Droppers
Virospack Created the Beauty Industry's First Childproof Dropper
Digital Well-Being Updates
Tiktok Adds Mindfulness Tools and User Controls Over Ai Content
Summer Camp-Inspired Travel Experiences
EF Ultimate Break Debuts Camp Ultimate, Targeting Gen Z
Jelly-Coated Sheet Masks
Avatara Unveils Slushy Jelly Masks That Are Safe for Kids
Cultural Newsletter Subscriptions
American Eagle Launches Gen Z-Focused 'Off The Cuff' Publication
Clean Beauty Advent Calendars
The 2025 OMY Lab Advent Calendar Features Full and Travel Sizes
Next-Gen Consumer Goods Technologies
Unilever and Google Cloud Partner to Produce Strong Products
Spring-Themed Toy Collections
MGA Entertainment Emphasizes DIY Creativity, Surprises & Pastel Hues
Customizable Kids Stationery
Taggeez Lets Kids Decorate Their School Essentials with Charms
All-Natural Youth Skincare
Just for Teens Makes Age-Safe Daily Skincare for a New Generation
Refillable Skincare Lineups
Fig.1 Beauty Emphasizes Sustainability in Its Packaging
Gen Z Vitamin Pop-Ups
Nature's Truth and Natural Vitality Unveil a New College Campus Tour
Sensory Retail Experiences
Claire’s Launches ASMR-Inspired Stores for Gen Alpha Shoppers
Infant Wellness Play Collections
Fisher-Price Introduces its Mini Me Moments Capsule for Babies
Children's Beauty Products
Olive & June Expands into Kid-Sized Press-On Nails
Glow-Focused Beauty Campaigns
Pixi Beauty Debuts the 'Glow, Reimagined' Collection
Phygital Active Ingredient Lineup
Vantage Debuts SCALPHIX OX-GUARD at in-cosmetics Global
Screen-Free Toy Collections
Luki Lab Spotlights Six Products at the New York Toy Fair 2026
Health-Boosted Candies
Baby Bottle Pop's Adulthood Survival Collection Recognizes Popular Callouts
Heritage-Infused Streetwear
AAPE by A Bathing Ape Revisits Youth Culture’s Golden Eras
Peer-Powered Gifting Initiatives
indu and SoPost Encourage Customers to Share Samples with Friends
Expressive Premium Apparel
Avalange Bridges the Divide Between Traditional & Customizable Fashion
Supermarket Temporary Tattoos
Aldi's Specialbuy Temporary Tattoos Take After Favorite Items
Social Media Shop-Exclusive Bundles
Zhou Nutrition Boasts TikTok Shop-Exclusive Wellness Bundles
Curated Resale Storefronts
eBay's The NYC Edit Storefront Shares Tastemaker Selections
Attention Economy Agencies
VaynerX Launches Tamara Group to Drive Social-First Brand Relevance
Postpartum Wellness Brand Expansions
Anya Expands Into Target, Making Products More Accessible
Beauty Discovery Cosmetic Collections
Trouble Maker Cosmetics are Arriving at Superdrug in the UK
Attention-Grabbing Acne Tubes
Pure Daily Care Designed a New Product with TikTok Shoppers in Mind
AR-Enabled Oat Drink Packaging
Alpro and Appetite Creative Partnered for Interactive Packaging
Social Media Creator Initiatives
Snapchat Launches its Gen Z-Focused Creator Connect Service
Brand Motif-Centric Fashion Lines
Anti Social Social Club Debuts Its Spring/Summer 2026 Collection
Nourishing Personality-Packed Combos
The New Summer Jamba Bundles Tap into Popular Personas
Lifestyle Kids Streetwear
Patta Aw25 Kids Collection Blends Bold Graphics with Practical Comfort
Skatewear-Inspired Kids Capsules
Zoo York and Zara Team Up for a New Kidswear Collection
Branded Social Impact Initiatives
Youth To The People Unveils the Community To The People Program
Expressive App Icons
The Instagram Teen Icons Deliver Vibrant Customization for Younger Users
Court Style Capsules
Afterpay Dropshop RHUDE Series Blends Athletic Style with Luxury Design
Hip Classroom-Ready Backpacks
The Kipling Back-to-School 2025 Collection is Expansive
Expansive Child Product Ranges
The Latest Target Baby Products Will Come in Many Options
Gen Z-Focused Tech Initiatives
SJTU Welcomed Gen Z Students as Part to Discuss Tech
Football Star Capsule
Tru Kolors X AE Capsule Delivers Cozy Casual Pieces Inspired by Athleticism