The August 2022 toys trends list includes new products targeted at various age groups and identities. The toys range from educational toys to puzzles and even safety-focused toys.
The 'JayHaySpray20' is a water sprayer that aims to provide children the same level of fun as a toy water gun, but without the imagery of a gun. With this product, the brand is aiming to change society's relationship with guns, advocating that children should not be shooting one another with water guns, even if they are safe. The company believes that the JayHaySpray20 is a safe, fun alternative.
On the accessibility side, Mattel announced 'Giant UNO,' a reimagining of its iconic card game with oversized cards. These cards make it easier for kids and adults of all ages to see text and descriptions on the cards they are holding. Additionally, the oversized cards add an additional comedic effect to every round of UNO.
Top 35 Toys Trends in August
35
Miniature Metal Fidget Objects
The AltDynamic Orbiform Mini Comes in Three Metal Options
34
Anti-Gun Water Toys
JayHaySpray20 Promotes Change in Society's Relationship with Guns
33
Magnetic Reusable Water Balloons
Soppycid is Reinventing a Fun, Cooling Summer Activity
32
Designer Pop Culture Figurines
kkplus Launches a Collection of Designer Toys on HBX
31
Sitcom Building Block Sets
The LEGO IDEAS The Office Set Celebrates the Comedy
30
Sci-Fi Movie Figurine Sets
LEGO Announces Three New 'Avatar' Sets Arriving in October
29
Reusable Water Fight Toys
The 'Liquid Bomb' Reusable Water Balloon Has a Self-Sealing Design
28
Gel-Equipped Toy Blasters
Nerf Announced its First-Ever Gel Pellet-Powered Blaster
27
Film-Themed Building Block Toys
Marvel and LEGO Join Forces to Create a Sactum Sactorum LEGO Set
26
Toy Car-Themed Basketball Shoes
Paul George Joins Hot Wheels and Nike on a New PG 6 Shoe
25
Plush Guinea Pig Toys
Moose Toys' Little Live Pets Mama Surprise Overnight Reveal
24
Empowering Children's Toys
Chris "Ludacris" Bridges and Mattel Launch Karma’s World Toy
23
Oversized Yellow Toy Racetracks
PlayLab Inc Designed This Installation for Louis Vuitton’s Show
22
Video Game-Inspired Foam Blasters
The NERF x Destiny Gjallarhorn Blaster is Four-Feet in Length
21
Clever Series-Inspired Dog Toys
PetSmart and Stranger Things Released Series Themed Puppy Apparel
20
Gel Pellet Toy Guns
Hasbro Debuts the 'NERF Pro Gelfire Mythic Full Auto Blaster' Toy Gun
19
Retro-Inspired Toy Models
LEGO Created a 2,532-Piece Replica of the Atari 2600 Console
18
Challenging Visual Puzzles
Vizzles are Visual Puzzles with Riddles to Solve Once Assembled
17
Phygital Trading Card Games
The CryptoMages Trading Card Game is Blockchain-Connected
16
Sustainable STEM Robot Kits
The 'CodeRover' Robot Comes in Two Model Options
15
Cartoon-Focused Toy Figurines
Hasbro Revisits the Power Rangers for the 'Zord Ascension Project'
14
Two-Sided Paper Dolls
Megadolls Introduce a New Incarnation of a Classic Toy
13
Glamorous Rockstar-Inspired Dolls
Barbie Debuts the Nostalgic 'David Bowie Doll'
12
Fierce Fashion Dolls
The L.O.L. Surprise! O.M.G. Fierce Dolls Invite Fans to Find Their Fierce
11
Gaming Merchandise Partnerships
Spin Master is Releasing Official Gaming Toys with Sony
10
Japanese Tabletop RPGs
FromSoftware Announced the 'Elden Ring Tabletop RPG' for Japan
9
Daily Word Game Pastimes
Wordle: The Party Game from Hasbro is Perfect for Avid Fans
8
Oversized Iconic Card Games
The Giant UNO Card Game is Great for Players Seven and Up
7
Coily Haired Dolls
The Pixie Puff Doll Collection Introduces Dolls with Coily, Textured 4C Curls
6
Sci-Fi Show-Inspired Board Games
Monopoly Stranger Things is Inspired by Season Four
5
Selfie-Based Action Figures
Hasbro and Formlabs Partner to Put Your Face on an Action Figure
4
Game Villain Building Blocks
LEGO Announced 'The Mighty Bowser' Set with 2,807 Pieces
3
Action Figure Shooting Games
In 'Hypercharge: Unboxed' Players Control Toys in a Retail Store
2
Undead Cat Card Games
Zombie Kittens Upgrades the Exploding Kittens Game with Ressurection Powers
1
Child-Centric Electric Cars
These Kids Cars Boast Sports Utility and Task Utility Attributes
Related Ideas
Anniversary-Commemorating Toy Designs
Spin Master Introduced a New Line of Dora the Explorer Toys
Gaming-Themed Chocolate Partnerships
Kinder Joy and Nintendo Partnered on a Limited-Edition Range
Inclusive Spellbinding Dolls
Moonspell Magic by Monster High Inspires Fans to Embrace Uniqueness
Easter-Themed Seasonal Doll Collections
Battat's Our Generation Debuts the Keepsake Collection
Plush-Inspired Sensorial Cosmetics
Ulta Beauty x Squishmallows is Full of Fun, Tactile Features
Spherical Surprise Dolls
Barbie Roll & Reveal Shares a Novel Unboxing Experience
Wooden Figure Sets
Nintendo Unveiled 'My Mario' in 30-Piece and 3-Piece Sets
AI-Enhanced Play Experiences
Mattel Partners with OpenAI to Develop AI-Powered Toys
Squeezable Dumpling Collectibles
The Mystery Squishy Dumpling is an In-Demand Viral Sensation
Hybrid Toy Figurines
Playmates Toys Debuts the Kaiju Power Rangers
Sci-Fi Creature Collectibles
The Grogu Tiny But Mighty Series Figures Revsits On-Screen Looks
Gamified AR Footwear Fittings
Tootsie Augmented Reality Makes Shoe Shopping More Fun for Kids
Anime-Themed Virtual Pet Toys
The Poke-Nade Monster Ball Features Pokémon Characters
Playable Mini Vinyls
Mini Brands Really Works Vinyl Makes Chart-Topping Hits Collectible
Cult-Favorite Animation-Inspired Stationery Collections
Sharpie and Elmer's Embrace Toy Story 5
Easter-Ready Toy Plushies
Jazwares Launches a Whimsical Squishmallows Collection Ahead of Easter
Collectible Pop Culture-Referencing Toys
Mattel Debuts Its 2025 San Diego Comic-Con Showcase
Baby Collectible Tech Lines
Sonny Angel x CASETiFY Has Returned for Another Adorable Collaboration
Luxury Heritage Toy Fashions
The Hot Wheels™ x Maje Collection Merges Fashion and Toys
Soccer Collectible Series
The Labubu FIFA World Cup Capsule Expands into Toys and Lifestyle Items
Game-Based T-Shirt Capsules
UNIQLO's UT Launches an Archival 'Super Mario Series' Collection
Collaborative Kid-Focused Sensory Balls
Biggest Little and Sundae Kids Debut 'Balls on Wheels'
Toy-Inspired Millennium Era Eyewear
The Bratz x GENTLE MONSTER Foldable Eyewear is Nostalgic
Psychologist-Designed Educational Toys
ThinkPsych Spotlights Its Line of Therapeutic Games & Tools
Nostalgic Capsule Collections
The UNIQLO UT x Tamagotchi Range Marks 30 Years of the Digital Pet
Science-Backed High-Energy Toy Collections
Moose Toys Partners with Mark Rober on CrunchLabs
Collaborative Toy Models
Hasbro's MONOPOLY and Mattel's Hot Wheels Join Forces
QSR Race Car Toys
Toyota GR GT3 Happy Meal Toy Introduces Track Design to Kids
Interactive Hatching Dinosaur Toys
Spin Master Corp. Boasts the Primal Hatch Jurassic World T.REX
Trading Card Game Fashions
The Uniqlo x Pokémon Trading Card Game Range Has Many Styles
AI-Assisted Toy Design Tools
Hasbro Uses AI Peppa Pig Assistant to Design Toys
Subtly Spooky Halloween Decor
The Target 2025 Halloween Collection Debuted Ahead of Summer
Candy-Branded Video Game Partnerships
The Mentos Fizzookas Rocket Debuted on Fortnite Creative
Kid-Focused Water Brands
Wave Kids Has Introduced an Innovative Approach to Children's Hydration
Baby Pig-Themed Toys
The New Walmart Toy Collection is Inspired by Peppa Pig's Sister, Evie
Themed Snack Collectibles
Kinder Joy Evolves its Treat-And-Toy Format with Themed Collections
Inaugural Toy-Inspired Tournaments
BEYBLADE X Franchise is Expanding with BEYBLADE Day
Back-to-School Fashion Collections
UNIQLO Launches Weather-Ready Wardrobe Essentials for Students
Plush Beauty Keychains
Ulta Beauty x Mini Brands Pops Plush Keychains Feature Hero Products
Inclusive Fashion Dolls
Mattel’s First Autistic Barbie Boasts Sensory Experiences & Support Tools
Art-Inspired Collectibles
The Mattel x MoMA Series Transforms Iconic Artworks into Toys and Games
Tiny Toy-Inspired Jewelry
Alex and Ani's Polly Pocket Pool Party Collection is Nostalgic
Viral Satisfying ASMR Toys
MGA Entertainment's Slime Life Turns Digital Trends into Physical Play
Chinese Toy Company Debuts
Kayou is Making Its Official Debut at the New York Toy Fair
Gamified Condiment Experiences
HEINZ’s Ketchup Blast Turns Meals Interactive
Anime Franchise-Inspired T-Shirts
Studio Ghibli Shines in the new GBL 2025 Spring/Summer Capsule
Toy Brick Advent Calendars
LEGO Introduces All-New Advent Calendars for 2025
Adorable Card Game Crossovers
Hello Kitty and Friends Join UNO Mobile in a Holiday Crossover Event
AI-Driven Art Toys
MOMOTOY Debuts in the Us at Toy Fair New York
Multi-Sensory Creative Toy Capsules
Crayola Has Announced a Range of New Creative Toys for 2026
Cutesy Equestrian Fashion Ranges
The Monsoon x My Little Pony Range is Arriving Now
Real-Life Doll Apparel
Barbie Debuts its First-Ever Fashion Collection with Edikted
Anime-Inspired Graphic Apparel
Studio Ghibli and Uniqlo UT Launch A Whimsical Collection
Back-To-School Wardrobe Pieces
The UNIQLO Kids Selection Offers Everyday Styling Essentials
Air-Powered Racer Toys
The Air-Power Turbo Racer Travels Up to 30 Feet at 13 Feet Per Second
Collectible Wear-and-Share Jewelry
Twisty Petz Combines Wearable Pets with Friendship Bracelets
Summer-Inspired Japanese Snack Collections
TokyoTreat Minimart Has Launched a Special Summer Line
Screen-Free Children's Audio Toys
Tonies Introduces Three New Products for Littles
Kids-First Personal Care Brands
Rayro Plans to Debut Creams and Balms in Toy-Like Formats
Plush Toy QSR Meals
McDonald's Presents the Special Squishmallows Happy Meal Offer
Gen Alpha Bath Brands
Splash Makes Fun Shampoo, Body Wash, Lotion for Kids Four to 10
Bold Beauty Campaigns
IPSY Reframes Beauty as a Hobby with the 'I Play Beauty' Campaign
Co-Branded Game Zones
Hasbro and Amazon are Running the Hasbro Game Zone
Sensory ASMR-Style Toys
Incredible Group's Squishi Toys Appeal to Gen Z Consumers
3D-Printed Fidget Toys
Jigglets are Produced with Less Waste Than Traditional Toys
Anniversary Doll Capsules
Spin Master Celebrates 25 Years of Dora with an All-New Toy Collection
Playful Collectible Figures
The Zsiga × Care Bears Series Transforms Nostalgic Icons into Toys
Race-Themed Card Games
UNO Elite Formula 1 Starter Pack brings F1 Action to Anyone’s Game Night
Colorful Bath Ball Toys
Biggest Little’s B is for Ball is Modern and Thoughtfully Reimagined
Screen-Free Entertainment Toys
The Toniebox 2 Engages Kids with Stories, Sounds, Music & Games
Art-Inspired Toy Collections
Hape x The Met Makes Masterpieces Accessible & Play-Inspiring
AI Kids Coloring Pages
Retro Launches Splat To Turn Family Photos Into Art
Backyard Electric Ride-Ons
Garvee Launched its 'Ride-On Toys Collection'
Award-Winning Educational Toy Brands
Learning Resources Earns 2026 Preschool Toy of the Year Award
Cosmetics-Inspired Slime Toys
Glime Brings Elements of Beauty and Fashion to Sensorial Play
STEAM-Inspired Construction Toy Systems
Meekins Corp. Introduces Rail Cube to the US Market
Berry-Inspired Kids Makeup Kits
Jovy Represents a Significant Advancement in Children's Cosmetics
Interactive Juice Boxes
Suntop's Mega Back to School Campaign Integrates Connected Packaging
Wind-Up Collectibles
Wind-Upz Revive Wind-Up Toys for a New Generation of Kids & Collectors
Digital Pet Collector Games
Find Tamagotchi Introduces Nostalgic IP to Gen Zalpha on Roblox
Wizard-Themed Chocolate Toys
The Kinder Joy Funko Harry Potter Collection is Limited-Edition
Runway-Inspired Fashion Dolls
The Styled by KidSuper Ken Doll Sports Boundary-Pushing Streetwear
Playful Character Graphic Apparel
The Monsters Collection Brings Labubu & Friends to UNIQLO
Jelly-Coated Sheet Masks
Avatara Unveils Slushy Jelly Masks That Are Safe for Kids
Racing-Inspired Gaming Cards
Mattel Expands UNO Elite with the UNO x Formula 1 Partnership
Pop-Out Pet Toys
Luki Lab Pets 2 Love Tuck into Heart-Shaped Purses That Doubles as Launchers
Tech-Enriched Sports Equipment
The 'GOAL' Concept by Yewon Lee Encourages Physical Activity
Fashion Icon Toy Ranges
Playmates Toys Launches the Paris & Pups Range, Inspired by Paris Hilton
Cocktail-Themed Oversized Vending Machines
The BuzzBallz Capsule Toy Vending Machine is Immersive
Next-Gen Consumer Goods Technologies
Unilever and Google Cloud Partner to Produce Strong Products
Spring-Themed Toy Collections
MGA Entertainment Emphasizes DIY Creativity, Surprises & Pastel Hues
Licensed Pop Culture Menswear
OppoSuits Launched a TRANSFORMERS Collaboration With Hasbro
Screen-Free Wooden Car Toys
Qubs' RasKars Feature Hidden Tech That Drives Vehicles Autonomously
AI-Powered Collectible Figurines
Personality-Packed HeyMates are Made for Modern Kidults
Infant Wellness Play Collections
Fisher-Price Introduces its Mini Me Moments Capsule for Babies
Children's Beauty Products
Olive & June Expands into Kid-Sized Press-On Nails
Playful Tokyo Pop-Ups
Duomart Introduces a Themed Convenience Experience in Tokyo
Halloween Countdown Doll Designs
Barbie Releases the 12 Days of Halloween Set with Daily Surprises
Expansive Action Character Toys
Blokees Debuts Its Range in Toy Fair New York 2026
Toy Car-Inspired Fashion Capsules
Hot Wheels and Maje Join Forces on a SS25 Collection
Screen-Free Toy Collections
Luki Lab Spotlights Six Products at the New York Toy Fair 2026
Cartoon-Inspired Camping Gear
LOGOS Unveils the New Pokémon Camping Collection
Health-Boosted Candies
Baby Bottle Pop's Adulthood Survival Collection Recognizes Popular Callouts
Supermarket-Inspired Slime Toys
Zuru Slime Mart Shares Baskets & Bags with Food-Like Sensory Toys
Nostalgic Blind Toy Series
The Teletubbies Say Hello Series Nods to Childhood Icons for Collectors
Digital Pet Video Games
Tamagotchi Plaza is Arriving on the Nintendo Switch
DIY-Inspired Doll Designs
Rainbow High Unveils Its Exciting New Lineup of Products and Experiences
Card Game Playful Apparel
The WIND AND SEA x UNO Collection Translates the Card Game into Apparel
Collectible Message Dolls
Momiji x TOMY Brings a Beloved Blind Box Brand to the US Market
All-in-One Splash Pads
The Turtle Splash & Bubbles is a Splash Pad and Bubble Maker in One
Whimsical Surprise Dolls
The Wicked Ozian Balloons Reveal Shares One of Five Characters
Seasonally Themed Magnetic Toys
MAGNA-TILES Introduces New Thematic Toys at Toy Fair 2026
Annual International Toy Fairs
Spielwarenmesse is Running Its 75th Edition This Year
Snuggly Plush Toys
Jazwares Spotlights Giftable Squishmallows for the Holidays
Anime Game-Inspired Graphic Apparel
Uniqlo Draws Inspiration from Pokémon Trading Card Game
Hybrid Educational Toy Designs
Fisher-Price Partners with Big Little Feelings
Skill-Building Play Kits
The Helper Play Kit Supports Independent Play Based on Life Skills
Collaborative Color-Forward Toy Collections
Crayola and Ms. Rachel Debut Color Wonder Ms. Rachel
Game Card Vacation Stays
The UNO Social Club Turns the Card Game into a Themed Vacation Stay
Plushie-Themed Halloween Offerings
Jazwares and Warner Bros. Launch Spooky New Plush Line
Adorable Remixed Board Games
Tokidoki Edition Monopoly Turns Classic Strategy into Pastel Pop Art
Artist-Designed Playable Sensory Scarves
Biggest Little and Keiko Furoshiki Debut Art Play Silk
Magic-Themed Card Decks
UNO Harry Potter Deck Reimagines the Game Through a World of Strategy
Cartoon-Inspired Card Games
Magic the Gathering x Teenage Mutant Ninja Turtles Arrives This Spring
Toy Trading Platforms
Toy Trader App Lets Families Trade Toys, Clothes, and Gear Without Cash
Card Game-Themed Suites
The UNO Social Club in Las Vegas Elevates Game Nights for Kidults
Unicorn-Inspired Air Fresheners
Citrus Magic Launches the Unicorn Toots Air Freshener for Real
Celebrity Vibrant Card Games
Billie Eilish UNO Deck Introduces Bold Designs and Custom Rules
Educational Sensory-Support Tools
Ted Kangaroo Increases Availability of Its Sensory Product Range
Innovative Outdoor Play Solutions
YangQing Debuts the Turtle Splash & Bubbles Toy
Anniversary Retail Collection
Pokémon x Target Collection Spans Apparel, Home Goods, & Accessories
Toddler Off-Screen Audio
Ms Rachel Tonie Offers Screen‑free Sing‑along Learning for Toddlers
Active Play Fair Presentations
JOYIN Gears Up to Present at Spielwarenmesse 2026
Sizable Wholesale Marketplaces
Yiwugo.com Increases Procurement Activity in 2026
Expansive Child Product Ranges
The Latest Target Baby Products Will Come in Many Options
Co-Branded Digital Summer Events
Crayola Partners with Paddington™ and STUDIOCANAL
Mental Health Toy Curations
Timeless Toys' D.O.S.E of Play Helps Kids Manage Stress & Anxiety
QSR Meal Sunkissed Toys
McDonald's Japan Rolls Out Another Hello Kitty Happy Meal Range
Electronic Gaming Accessories Lineups
JSAUX Debuts Nintendo Console-Compatible Accessories
Immersive Store Game Launches
Target Launches an In-Store Nintendo Switch 2 Launch Experience