Many of the top August 2021 sports ideas remain centered on convenient and accessible at-home workout solutions, as well as the use of innovative materials and experiences powered by artificial intelligence.
From all-in-one home workout systems to spin bikes that double as punching bags, active individuals are investing in their physical wellness by purchasing practical, space-saving products that serve multiple purposes. Recently, Peloton even released its first gamified experience for connected stationary bikes. To support safe and efficient workouts, AI tech is being integrated into everything from home exercise platforms to high-tech diving transmitters.
For the Olympic Games, NBC and Roku teamed up to offer an on-demand streaming experience with thousands of hours of coverage.
Top 35 Sports Trends in August
From In-App Fitness Video Games to Stress-Reducing Golf Bags:
Laura McQuarrie — Aug 28, 2021 — Lifestyle
35
Bed-Hybrid Bicycles
The Cercle Transforms into a Chair and Day Bed
34
All-in-One Workout Benches
The FITBENCH FREE is Lightweight, Versatile and Space-Saving
33
Alternative Leather Yoga Accessories
These Lululemon Yoga Accessories are Made from Mylo
32
Customized 3D-Printed Cycling Shoes
These Carbon Fiber Shoes are Designed to Offer a Perfect Fit
31
Customizable At-Home Fitness Gear
Everlast's At-Home Workout Equipment Elevates One's Routine
30
In-App Fitness Video Games
Peloton Lanebreak is an Exercise Game for Connected Bikes
29
Dumbbell Workout Foot Attachments
The Animalhouse Fitness 'MonkeyFeet' Enhances Training
28
Outdoor-Ready Training Sneakers
The Nano X1 Adventure Shoes Are Enhanced for Comfort and Control
27
Carbon Fiber Electric Skateboards
The 'Hadean' Skateboards Offer Speedy and Lightweight Riding
26
AI-Powered Personal Trainers
The Kemtai App Uses Artificial Intelligence to Analyze Movements
25
Therapeutic Linen Pillows
Halfmoon's Hot + Cold Therapy Pillow is Soothing and Health-Enhancing
24
Liquid Swimwear Billboards
adidas Created a Swimmable Ad for Its New Burkini Collection
23
Seamless Saddle-Angling Tools
This Cycling Gadget Allows For Easy Adjustments to Saddle Angles
22
Inflatable Paddle Board Supports
The Airhead SUP Training Wheels Keep the Paddle Board Stable
21
Boxing Workout Spin Bikes
The LifeSpan Fitness Cycle Boxer Offers a Total Body Workout
20
Lightweight 3D-Printed Sunglasses
These Stunning Nylon-Framed Sunglasses Weigh Only 20 Grams
19
Hygienic Personal Pilates Loops
Good Citizen Pilates is Changing How One Practices Pilates in Gyms
18
Personalized Sports Footwear
The IMOTANA Tailormade Soccer Shoes Offer the Perfect Fit
17
Exclusive Championship Bottles
Michelob ULTRA & Tinker Hatfield Created a "Not For Sale" Bottle
16
Advanced Underwater Fishing Cameras
The Trident 101 Night Vision Fishing Camera is Durable
15
Stretch-Enhancing Yoga Straps
B Yoga's Practice 100% Cotton Strap is Comfort-Focused
14
Branded Indoor Training Treadmills
The Reebok i-Run 3 Ultra-Compact Treadmill is Easy on Joints
13
Eye-Mounted Rearview Cyclist Mirrors
The 'CORKY X' Sunglasses Mirror Enhances Cyclist Awareness
12
60s-Inspired Sports Uniforms
Ben Sherman Releases Team GB Athletes’ Olympic Uniforms
11
Stress-Reducing Golf Bags
The Raon Golf Pack Ergonomic Golf Bag Reduces Pressure on the Body
10
Interactive Eco-Focused Movement Mats
This Responsive Mat by Sacha Buliard is Engaging
9
Revolutionary Scuba Diving HUDs
This Dive Computer Promises Safety and Greater Freedom Underwater
8
Featherweight Multi-Sport Watches
This Sleekly Crafted Titanium Watch Weighs Only 45 Grams
7
Rapper-Backed Eyewear Campaigns
Action Bronson and Oakley Debut an International Social Campaign
6
Connective Underwater Camera Apps
This App Lets You Take Underwater Photos With Scuba Diving Cases
5
Crystal-Clear Dive Computers
This Dive Computers Promises An Exceptional Underwater Color Display
4
AI-Powered Diving Transmitters
This Pressure Transmitter Allows For Efficient Signals Underwater
3
Athlete-Accessing Apps
This Sports App Lets Fans Connect With Their Favorite Athletes
2
Immersive Olympic Streaming Experiences
NBC and Roku Deliver On-Demand Olympic Streaming
1
Female-Friendly Dive Computers
This Dive Computer Offers Several Woman-Focused Wellness Features
Related Ideas
Multi-Sport Lifestyle Smartwatches
The COROS PACE 3 Has a Lightweight, Low-Profile Design
Ergonomic Pickleball Apparel
AVI is a Pioneering Activewear Brand
AR Runway Experiences
Vogue & Snap Created Custom Augmented Reality Experiences for Vogue World
Athletic Lifestyle Backpacks
The Velites Storm Fitness Backpack Has a Magnetic Pouch
Connected Boxing Workout Devices
The Conceptual 'Bownce' Exercise Device Has an IoT Design
Perspiration-Analyzing Fitness Trackers
The 'AbsolutSweat' Sweat Fitness Tracker is Advanced
Preserve-Themed Pickleball Gear
Vlasic X Sprints Collaborated on a Pickleball Collection
Inclusive AI Trainings
Asics is Retraining AI on What Healthy People Look Like
Modern Rowing Gym Machines
Zhang Chaoyi Designs the Spin&Row for Easy At-Home Workouts
Full-Body VR Workouts
Total Body by Liteboxer Prioritizes One-on-One Interactions
AI-Powered Boxing Bags
The Bhout Bag Fuses Elements of Fitness and Gaming
Multifunctional Massage Jackets
The Heptathlon Black Technology Down Jacket Has a Vibrating Unit
Plug-and-Play Workout Equipment
The Conceptual 'Pocket Gym' Sets Up Anywhere
Space-Conscious Exercise Kits
The Conceptual 'SUMMER' Home Fitness Kit is All-in-One
Strength Training Wearables
Whoop's Strength Training Feature Measures a Workout's Muscular Load
Fitness-Focused Baby Strollers
Peloton Instructor Robin Arzón & Baby Jogger Launched a Stroller
In-Store Mixed-Reality Gyms
Meta Quest and Puma Created the World's Smallest Gym
AI-Powered Virtual Closets
Stylitics' Products Support Next-Gen Personalized Shopping
Hybrid Fitness Platforms
lululemon Studio Connects Members to In-Person & At-Home Content
Hand-Worn Athlete Smart Displays
The 'zIng' Hand-Worn Smart Display by Anuj Pate is Intuitive
Metaverse-Focused Exercise Machines
The Fuzelo Metaverse Total Body Gym Features Yoga and Pilates
Smart Mental Health Rings
Happy Health Pioneers the Mental Health-Focused 'Happy Ring' Concept
Collaborative Sporty Fall Fashion
Nike and Bode Join Forces on the Bode Recreation Capsule
AI Personal Trainers
Workout Tools Offers a Personalized Approach to Fitness
Immersive Virtual Marathons
Peloton Created a Visual NYC Marathon Experience for the Peloton Tread
Inclusive Streamlined Activewear
Knix Recently Debuted the Move For You Activewear Collection
Luxury Sportswear Capsules
Adidas Basketball Launches its Debut Luxury Sportswear Collection
Connected Punching Bag Covers
The I-Percut 'I-Perskin' Offers Insights into Training
Gen Alpha Fitness Influencers
ASICS' Little Reminders Inspires Adults to Make Movement Joyful
Smart Home Boxing Systems
The Conceptual 'BOOM' Workout System by Shuxian Hong is Interactive
Gamified Stress Reduction Apps
The 'URSO' Mental Health Gaming App is Fun and Engaging
Mental Wellness-Boosting Workouts
POUND Unplugged is an Immersive Workout at Crunch Signature Gyms
Multi-Functional Compact Fitness Tools
The Conceptual CARVE1 Sportsball is Compact & Versatile
Health-Tracking Smart Rings
The 'Helio Ring' Monitors Exercise, Sleep and Health Metrics
Affordable Tennis-Inspired Apparel
UNIQLO Leads Tennis-Core Trend Revival With Affordable Style
Lifestyle Activity Tracking Apps
The 'Timeline It' App Tracks Virtually Any Activity or Event
AI Wellness Companions
NOWATCH Insights Delivers Personalized Well-Being Insights in a Custom Way
All-in-One Digital Home Gyms
The Vitruvian Trainer+ Has a Sleek, Effective Design
Smart Stride-Sssisting Wearables
Hurotics H-Fit Fixes Your Stride for Training Athletes
Garden-Themed Activewear Capsules
MoveActive's Garden Party Collection is Eye-Catching
Productivity-Supporting Exercise Bikes
The Acer eKinekt BD 3 Charges Devices as You Ride
Olympic-Ready Elevated Footwear
Nike Optimizes its Air Cushioning Tech in New Range of Shoes
Plogging-Friendly Sports Bands
Fountain Studio Develops a Device to Enhance Eco Running Adventures
Mixed-Reality Shopping Apps
StockX Launched an Immersive Way to Shop with the Apple Vision Pro
Motion-Matching Fitness Technologies
Wondercise is Bringing Its Live Motion Matching to FIBO 2023
Gym-Focused Dating App Badges
adidas and Bumble Launch a Gym Interest Badge on the Dating App
UK Summer-Ready Sporty Fashion
Unknown London Launches a New Capsule Designed for Summer
Travel-Focused Marketing Guides
TikTok Debuts a Playbook for Travel Marketers to Foster Engagement
AI Beauty Shopping Apps
Trendio's Video Shopping App Shares Personally Curated Content
Personalized Brain-Training Apps
Elevate Helps Boost Productivity and Builds Confidence
AI Self-Improvement Apps
LeapLife Uses Journaling and Other Features to Reduce Stress
Interactive Activewear Metaverses
Alo Yoga Launches a Virtual Reality Shopping Experience
Color-Blasting AR Games
Samsung's Can You Beat the Box is an Exclusive Digital Game
Competitive Live Games
April-8 Live Game Let's Players Challenge Friends Across The Globe
Fitness Ecommerce Collaborations
Peloton Expands Availability of Apparel and More on Amazon Canada
Motivating Journaling Apps
MindUp Encourages Users to Maintain a Daily Mindfulness Habit
Running Partner Messaging Apps
Find Your Next Running Partner Through Strava Messaging
Stylish At-Home Workout Lines
IKEA's Home Workout Collection Blends Seamlessly into the Home
Interactive Home Workout Systems
The Gymera Smart Home Fitness System Supports Total Body Workouts
App-Enabled Party Games
Twister Air Takes a Digitized Approach to the Classic Pastime
Performance-Ready Sporty Sub-Labels
adidas Sportswear Launches Channeling Modern Themes
Convenient Workout Devices
Twelve South Debuts Options for Enhanced Workouts with Apple Devices
Sweat Fleece Sporty Campaigns
Nike's Don’t Sweat the Tech-nique Campaign Readies for Fall 2023
AI-Powered DIY Home Apps
Praxis Introduces New Features to Its Praxis Plus App
Hyper-Personalized Wellness Apps
28 Seeks to Empower Women on Their Wellness Journey
AI-Powered Exercise Cameras
The 'AIMOOV' Smart Exercise Camera Follows Movements During Workouts
Immersive Virtual Television Experiences
Television for Apple Vision Shapes the Future of TV
Bike-Connected Smartwatch Apps
The Peloton Watch App Uses the Google Wear OS Watch as a Sensor
Gamified Youth-Focused News Apps
RocaNews Uses Challenges and Quests to Encourage Staying Informed
Fitness-Tracking Smart Rings
The Ultrahuman Ring Helps Track Health-Related Information
AI-Powered Wellness Platforms
Gabit is a New AI Fitness and Skincare Platform for Consumers
Summer-Ready Luxe Sporty Fashion
The New Fendi Active Basketball Series Readies for Summer
Summer-Themed Gaming Accessories
The Xbox Summer Accessories Collection for 2023 is Dazzling
Unsubscribing Activity Campaigns
Unsubscribe for Sports Challenges Canadians to Get Active
Hybrid Health-Focused Smartwatches
Garmin's 'Vivomove Trend' Has Officially Launched
Hyper-Personalized Wellness Guides
28 Guides Individuals Through the Four Phases of Their Cycle
Gen Z Sports Apps
Stadium Live is Aiming to Entice Gen Z Consumers with Immersive Experiences
Tech Sports Advertising Networks
Apple and MLS Join Forces to Launch an Advertising Network
Personalized AI Workouts
SmartGym Uses AI to Create Personalized Workout Plans
Stress Reduction Finance Apps
The 'MoneyCoach' App Takes the Anxiety Out of Money Management
All-in-One Performance Applications
Trophi AI is Revolutionizing Performance Training
Exercise-Focused Gaming Apps
The Smart 5min x Suika Game is Entertaining and Beneficial
Beauty-Focused Shopping Apps
The 'Trendio' Live Shopping App Offers Access to Beauty Content
Elevated Contemporary Sportswear Lines
Admiral Sporting Goods Co. Re-Interprets Classic Designs
Entertaining Micro Workout Apps
The 'Baseline' Smartphone Workout Game App Sets Up Good Habits
Electric Brain Stimulation Apps
Roga Unveils Its New Stress-Reducing Wearable
Gamer-Targeted Workout Plans
Go Mate, Sergio Aguero, and Astralis Launch a Workout Plan For Gamers
On-the-Go Audio Workouts
Obé On the Go Supports Screen-Free Movement
Couch-Free Lifestyle Challenges
RXBAR's Bar the Couch Pledge Invites People to Get Moving in 2024
App Workout Expansions
Peloton Announces Brand Relaunch, App Tiers and Peloton Gym
Active Lifestyle Retailer Ranges
The Sports Edit on M&S Now Features Reebok and Puma
Motivational Push-Up Apps
Pushup Quest Makes Push-Ups More Engaging
Gaming-Inspired Bike Experiences
Peloton Recently Unveiled the New Lanebreak Tread
Personalized Fitness Plan Smartwatches
The Amazfit Active Smartwatch Has a BioTracker PPG Sensor
Wearable Performance Trackers
The Cityplay Tracker Helps with Improving Overall Technical Skills
Dedicated Mobile Fitness Apps
SilverSneakers GO Helps Older Consumers Stay Fit in 2024
Personal Fitness Smart Cameras
The AIMOOV Smart Camera Transforms Any TV to a Trainer
Hyper-Local Gym Ads
GymBox's Made for London Life Ads Juxtapose City Living and Gym-Going
Wearable Health-Management Sunglasses
The 'iSportWear' from 'ITRI' Monitors Physiological Data
Superhero-Guided Workout Apps
This App Uses 'Marvel' Comic Storylines to Enhance Your Workouts
Cycle-Syncing Wellness Apps
28 Provides Insights & Guidance for the Four Menstrual Phases
Comprehensive Fitness Apps
Elevate Your Cozy Cardio with Strava: Beyond Fitness Tracking
Smart-Designed Fitness-Tracking Wearables
Xiaomi Unveils Its Latest Smart Band 8
AI-Powered News Summary Apps
The 'Concise AI' News App Provides Summaries of Pertinent Topics
Active Entertainment Systems
Nex Playground Gets People Moving at Home
Accessible Fitness-Focused Smartwatches
The Moto Watch 70 Tracks Sports and More
Personalized Fitness Plans
Obé's Personalized Approach to Fitness is Flexible and Adaptive
Sports Event Virtual-Reality Apps
Meta Quest Launches Xtaduym with the Help of VBVR Tech
AI-Inspired Hotlines
Evolve's "AI" (Activity Inspiration) Hypeline Helps People Try New Things
Hormone-Focused Women's Health Apps
The 28 App Redefines Women's Health with Cycle Syncing
Workout App Software Upgrades
Peloton Adds New Features to its Peloton App One Platform
AR-Enabled Google Tools
Google Launches a Slew of New Features for Search, Shopping, and Maps
Stigma-Reducing Period Brands
August Relies on Playful and Wholesome Branding
Connected Training Baseballs
The Playfinity Backyard League Smart Gaming Baseball is App-Enabled
Senior-Focused Exergames
Ludica Health's 'LudoFit' Helps Adults Maintain Strength and Balance
Betting-Ready Sports Apps
Apple's Latest Sports App Streamlines Scores and Stat Viewing
Versatile Pilates Apps
SPEIR Pilates On Demand Offers Workout Options for All Fitness Levels
Modern Digitized Bookshelves
September is a Digital Bookshelf Where You Can Display Achievements
Virtual Personal Trainers
Jamie's Fit Uses AI To Improve Health and Wellness For Anyone
Outdoor Activity Challenges
L.L.Bean is Inviting People Outside for Mental Health Awareness Month
Esports Wearable Sponsorships
Oxygen Esports is Renewing its GamerTech Partnership
Sleek Workout Mirrors
The Lululemon Studio Mirror Delivers Tailored Workouts at Home
AI Mental Health Apps
Mentalport Makes Improving Upon Mental Health Easy and Fun
Mental Health Branding Initiatives
L.L.Bean Digitally Detoxed for Mental Health Awareness Month
Follow-Up Golf Game Launches
Sports Story Recently Launched on Nintendo Switch Platforms
Workout Guide Streaming Services
Nike Training Club Will Soon be Available on Netflix
All-in-One Nutrition Apps
The 'Bxlder' App Offers Personalized Fitness and Nutrition Services
Categorized Podcast Genres
Apple's Podcasts App Launches a New Organized Update Feature
Fitness Booking Platforms
People Can Book Anytime of Virtual or Online Class Through GymNet
AI-Powered Workout Support
IronIQ Provides Real-Time Feedback, Training, and Workout Plans
High-Tech Indoor Skiing Machines
The Concept 2 SkiErg Gives You a Full-Body Workout
FItness-Focused Boxing Games
Nintendo Announced 'Fitness Boxing: Fist of the North Star'
Multiview Streaming Platform Services
YouTube TV Adds New Multi-Viewing Features for March Madness
Accessible Sportswear Campaigns
Decathlon Launches the 'Play It Smart' Campaign in Canada
Online Poker Engagement Features
Stretch Network Confirms the Launch of Three New Features
Gamified Martial Arts Apps
Martial Profile Offers a Personalized Fitness Journey
Social-Platform Live Sport Features
Threads is Rolling Out Live Sports Scores with the NBA
Seamless Sports Betting Apps
theScore Bet Debuts New Commercial Spots as part of Fall Campaign
Athlete-Starring Sportswear Campaigns
Pal Sporting Goods Presents its FW22 Designs in the Alps
Integrated Streamed Sports Platform
Roku Launches a New Sports-Centric Content on the Home Screen