This list of trends for April 2023 highlights the popularity of "kidult" and collectible items that appeal to adults, kids, and everything in between. From sci-fi-themed LEGO sets to street-style digital pets, there continues to be an emphasis on interactivity.
One example is the Little Tikes Cozy Coupe, a nostalgic ride-on toy that has been remodeled for the new 'Little Tikes Motorized Cozy Coupe Baby Boat.' Made for young swimmers, this toy has an inflatable PVC construction, printed googly eyes, car headlights, a smiling grille, and fake wheels.
Elsewhere, Medicom Toy Company and Ralph Lauren recently collaborated on a new figurine called 'Ralph Lauren's Polo Bear BE@RBRICK.' The blazer-fitted teddy bear wears a signature Polo plaid blazer, a black tie, a yellow cardigan, and a pair of vintage denim jeans.
Top 25 Toys Trends in April
From Baby-Friendly Motorized Boats to Educational Candy Toy Products:
Kanesa David — Apr 22, 2023 — Life-Stages
25
Fantasy-Inspired LEGO Sets
LEGO Released The Lord of the Rings: Rivendell LEGO Set
24
Anniversary-Honoring LEGO Sets
LEGO and Disney Collaborate on its 100th Anniversary With New Sets
23
Video Game Crochet Kits
The Woobles PAC-MAN Crochet Kit Celebrates a Familiar Arcade Game
22
Pasta-Inspired Inflatable Pool Noodles
The Standard and Jumbo Launch the Pool Pasta Collection
21
Street Style Digital Pets
The Supreme Tamagotchi Gives the Toy Pet a Hip Makeover
20
Exclusive Movie-Inspired Collectibles
Guillermo del Toro’s Pinocchio Gets Pinocchio Replica Figure
19
Anniversary-Celebrating LEGO Sets
This McLaren LEGO Set is Aptly Named the Speed Champions Set
18
Baby-Friendly Motorized Boats
Little Tikes' Motorized Cozy Coupe Baby Boat is Water-Safe
17
Film-Inspired Pet Rocks
A24 Release the Fan-Favorite Everything Everywhere Pet Rock
16
Sci-Fi-Themed LEGO Sets
LEGO Releases Spider Tank Set Featuring Din Djarin from The Mandalorian
15
DIY Squishy Collectibles
An Elmer's Squishies Kit Creates Customized Surprise Toys
14
Comic-Inspired LEGO Helmets
LEGO Releases Marvel's Star-Lord Helmet as Collectible Display Piece
13
Horror Film-Inspired Collectibles
Mezco Toys Release Ghost Face Collectible for Scream VI
12
Car-Inspired LEGO Sets
LEGO Set to Launch New Land Rover Classic Defender 90 Set
11
Custom Face Action Figures
The Tron Identity Program Action Figures are Arriving at Disney World
10
Movie-Inspired LEGO Sets
LEGO Reveals Three New 'Indiana Jones' Sets
9
Educational Candy Toy Products
Yowie Baby Animals Put a Spotlight on Endangered Wildlife
8
Luxury Metal Checkers Cases
Givenchy Unveils Its New Travel-Sized Checkers Case
7
Melody Playing Night Lights
tonies Releases Sleepy Friends Night Light Tonie with New Characters
6
Card Game Super Packs
The Beelzemon Advance Deck is a New Digimon Bundle for Fans of the Game
5
Blazer-Adorned Bear Figures
Medicom Toy and Ralph Lauren Unveils New Polo Bear in BE@RBRICK Form
4
Surprise Mini Dolls
L.O.L. Surprise! Sooo Mini! Has a Ball-in-Ball Unboxing Experience
3
Monochromatic Ghost Character Sculptures
Koichi Yairi Launches New Edition of His Ghost Character
2
Convention-Exclusive Collectibles
Funko and Loungefly Unveiled a WonderCon 2023-Exclusive Set
1
Candy-Filled Christmas Ornaments
The Gummy Pop Surprise Holiday Hunt Series & Ornament is Festive
Related Ideas
Plush Anime Monster Toys
Pokémon Squishmallows are Arriving in Several Styles This Spring
Multi-Generational Anime Plushes
The Newest Build-A-Bear Sanrio Characters Captivate All Ages
Meal-Accompanied Adorable Toys
McDonald's Japan Unveils New Functional Sanrio Happy Meal Toys
Pink-Adorned Fashion Lines
Forever 21 & Mattel Collaborate on the Next Forever 21 x Barbie Line
Game-Themed Apparel Collections
BoxLunch and Super Mario Bros Launch Collaborative Apparel
Film-Celebrating Pool Floaties
The Funboy x Barbie: The Movie Collection is Plastic and Fantastic
Doll-Themed Pink Cars
Hot Wheels Debuts a Barbie Corvette Convertible Inspired by the Stingray
Anniversary-Celebrating Toy Collections
The LEGO® Group & Hasbro Unveil LEGO DUPLO® PEPPA PIG Sets
Barbie Tech Accessories
CASETiFY and Barbie Launch a New Tech Accessory Collection
Doll-Themed Fashion Collections
Bloomingdale’s Celebrates the Barbie Movie with New Capsule
Celebratory Sci-Fi Toy Sets
The LEGO Star Wars 25th Anniversary Collection Has Five Sets
Teddy Bear Outerwear
Build-A-Bear Cuddly Couture Shares Cozy, Warm Styles
Cartoon-Themed Apparel Collections
This 'Teletubbies' Apparel Collection is 90s and Y2K-Inspired
Collectible Kawaii Figurines
The Sanrio Hello Kitty Funko Pop! Figures Celebrate 50 Years
Nostalgic Luxury Sleepwear
The Barbie x Karen Mabon Collection Shares Stylish Retro Prints
Sci-Fi-Honoring Toy Puzzle Books
LEGO and Star Wars Unveils the Force of Creativity Book
Superhero Motorcycle LEGO Sets
LEGO Group Announced the Batman Batcycle LEGO Set
Doll-Inspired Personal Care Collections
Barbie™ x Lush Cosmetics Launches on August 9th
Color-In Photo Cameras
The 'Potto' Toy Camera Concept Encourages Kids to Color in Prints
LEGO Advent Calendars
The LEGO Group Launches Four Advent Calendars for the Holiday Season
Imaginative Soft Toys
Blabla's Little Monster Soft Toys Promote Listening, Curiosity and Dreams
Miniaturized Doll Collections
The Mini BarbieLand Collection Makes Playing Portable
Playful Doll-Themed Cosmetics
NYX Cosmetics x Barbie Was Inspired by the Forthcoming Movie
Doll-Themed Washable Rugs
The Barbie x Ruggable Collab Shares Sophisticated Styles for the Home
Witty Toy-Brand Horror Posters
LEGO Presents a Range of Playful Horror Posters for the Season
Eco-Friendly Racing Toys
VTech's Turbo Edge Riders Inspires Racing and Recycling
Cuddly Plush Collectibles
Build-A-Bear Workshop's SKOOSHERZ are Made for Hugging
Miniature Cooking Collectibles
The MasterChef Mini Brands Scale Down MasterChef Dishes
Eco-Friendly Bath Essentials
Bebo Seeks to Reimagine the Packaging of Kid's Bath Products
Furniture Waste-Made Toys
ÉCAL Students Redefine What a Sustainable Toy Is
Creative STEM-Based Toys
JitteryGit's Educational STEM Toys Foster Creativity in Kids
Stylish Cartoon-Themed Shoes
Koi Launches a Whimsical 'Teletubbies'-Inspired Footwear Collection
Mars Rover Toy Models
The LEGO Technic NASA Mars Rover Perseverance Arrives June 1
Gummy Bear Toys
Gummymals are Squeezable Toys with 20 Different Interactions
Technical Education Car Toys
The Conceptual 'GoCar' Helps Kids Learn to Code Autonomous Vehicles
Interplanetary Exploration Vehicle Concepts
The Toyota Baby Lunar Cruiser Features In-Wheel Motors
Playful Modular Mops
Staff and Clorox Created a Colorful Wet Mop with Rubber Hat Topper
Multisensory Oven Playsets
Cookeez Makery Helps Kids Create a Sweetly Scented Best Friend
Reimagined Toy Block Designs
The LEGO Lofi Girl Reimagines the Iconic Musical Icon
Virtual Pet Wearables
Tamagotchi Uni is Super Customizable, Portable and Socially Connected
Pump-Up Plush Toys
Little Biggies' Patented Pump Packaging Provides a Unique Unboxing Experience
Sensory Stimulated Toy Cars
Hot Wheels' Flippin’ Fast Die-Cast Cars are Made with ASAN
Playful Coding Pets
Pyxel Helps Kids Program Actions, Expressions, Tricks & Sounds
Nostalgic Toy-Inspired Fashion Collections
rue21 is Collaborating with Barbie® and Hot Wheels®
Pinkish Toy-Inspired Tech Products
The Caviar #Barbiecore Collection is Opulently Pink
Anniversary-Honoring LEGO Sets
LEGO and Disney Collaborate on its 100th Anniversary With New Sets
Educational Climate Change Toys
The 'Habitat' Educational Toy Brick Sets Come in Two Options
Adorable Organic Stuffed Animals
Estella Boasts a Range of Eye-catching Handmade Toys
Collectible Coloring Dolls
L.O.L Surprise! Loves Crayola Celebrates Creativity and Expression
Scented Marshmallow Plushies
Build-A-Bear's Make-Your-Own PEEPS Collection Features Bunnies
Playful Restaurant Pop-Ups
The Play-Doh Restaurant of Imagination Turns Kids' Creations Edible
Doll-Inspired Pink Timepieces
Fossil is Launching a New Barbie-Themed Watch Collection
AI-Powered Plushies
Curio and Grimes are Collaborating on Artificial Intelligence Toys
Baby Decoder Devices
At CES 2023, Q-bear's Device Translates Why a Baby is Crying
Collectable Pet Metaverses
Littlest Pet Shop is Reaching a New Generation of Collectors on Roblox
Opulent Baby Expansive Collections
Louis Vuitton Presents its First Baby Collection
Video Game-Inspired LEGO Sets
LEGO Super Mario is Sure to Capture the Attention of Fans
Sitcom-Themed Doll Lines
Polly Pocket Teams Up with Warner Bros. Discovery for Collector Series
Street Style Digital Pets
The Supreme Tamagotchi Gives the Toy Pet a Hip Makeover
Sensory Surprise Dolls
Barbie Pop Reveal Shares Scented Dolls and Squishy Friends
Creativity Time Capsules
Crayola's Campaign for Creativity Reunites Adults with Childhood Art
Interactive Pixel Plushies
Eolo Toys' Pixel Hugs are Cuddly Plushes Enhanced with Tech Features
Interactive Holiday Plush Toys
The Bearlieve Bear is the First Interactive Build-A-Bear Friend
Iconic Toy Retailer Expansions
Toys"R"Us Canada Amplifies Retail Presence Ahead of Holiday Season
Interactive Play Experiences
LEGO's Superpower Academy Connects Families with the Power of Play
Digital Pet-Inspired Streetwear
The BAPE x Tamagotchi Collab Delivers Nostalgia with Style
90s Toy-Themed Fashion
The Cakeworthy x Furby Collection Pays Tribute to a 90s Sensation
Runway-Inspired Fashion Dolls
New York Fashion Week Designs Inspire the L.U.V. Fashion Doll Styles
Bear-shaped Bluetooth Speakers
The Iconic BEARBRICK Collectible Toy is Now a Functional Speaker
Adult-Targeted Plush Toys
Build-A-Bear After Dark Shares Gifts & Collectibles for "Kidults"
Transforming Imaginative Furniture Designs
The Kiddie Couch Encourages a Sense of Play
AI-Backed Family Toys
Mego Toys Showcases the New 2XL Cobot, an Interactive AI Toy for Kids
Expansive Easter Product Ranges
The Mars Wrigley Easter 2024 Range Has Eight New Products
Educational Plush Toys
Slumberkins' 'Dragon Egg Hatchlings' Toys Inspire Emotional Development
Bubble-Shaped Cribs
The Luxurious Bubble Baby Bed Gently Rocks Little Ones to Sleep
Big Apple Toy Blocks
These Machi Town (New York) Blocks by kiko+ Encourage Creative Play
Gummy Candy Collaboration Toys
The L.O.L. Surprise! Loves Mini Sweets x Haribo Products are Cute
Experiment-Based Playsets
Moose Toys' Beast Lab Reinvigorates Action Figure Category
Play-Based Learning Collections
Staples Launches the Curated Kids Learn + Play Collection
Interactive Response Robot Toys
The Star Wars Chatter Back Chopper Has More Than 40 Responses
AI-Powered Toy Cars
Rocar is an Interactive Ride-On Robot Car for Kids Ages Two to Six
Children-Catered Luxe Festive Collections
The New Louis Vuitton Holiday Capsule is Made for Kids
Cartoon Elephant Clothing Collaborations
These Rowing Blazers x Babar Styles are Here for Winter
Fuzzy Musical Collectibles
Furblets are Interactive Toys That Introduce Furby to a New Generation
Buildable Paper Playsets
Playper's Curious Kingdom: Castle Playset Encourages Creativity
Squishing Jellybean-Scented Toys
Jelly Belly Squishi Toys Come in 12 Different Scents
Squishy QSR Toy Collaborations
McDonald's Squishmallows Happy Meal Arrives on December 26
Brand-Led Global Studies
The LEGO Group Conducted a Study That May Inform Market Decisions
Limited-Edition Luxury Strollers
Kith and Bugaboo Collaborated on a Collection for Modern Parents
Pink-Hued Furniture Collaborations
The Barbie x Kartell Chairs Mark the Toy's 65th Anniversary
Summer-Ready Toy-Branded Clothing
The Mattel Barbie Film Merch Collection is Expansive
Inspiring Imaginative Television Series
LEGO Launches the LEGO DREAMZzz Segment for Kids
Doll-Inspired Kids Collections
The PatPat x Barbie Collection Features About 60 Unique Styles
Stealth Vigilante Vehicle Toys
The LEGO Technic Batcycle Mimics the Bike from The Batman
Building Block Bouquets
LEGO's Bouquet of Roses is a Home Decor Building Set for Adults
Life-Sized Electric Toy Cars
The Little Car Company Unveils the Larger Wild One Max
3D Toy Puzzle Castles
LEGO Creates the Disney Castle Kit to Celebrate its 100th Anniversary
Cartoon Cappuccino Toys
Hello Kitty Cappuccino is a Multi-Sensory Interactive Toy
Specialty Baby Retailers
Buybuy Baby Debuts the Baby and Toddler Specialty Retailer Ever & Ever
Easter-Inspired Baby Collections
Magnetic Me's Easter Shop is Filled with Playful Spring Styles
Coding Education Car Toys
The TPBot Smart Coding Car Works with Building Blocks
Toy Block-Inspired Furniture
The Bloc Collection by From: C is Inspired by Nostalgic Elements
Next-Gen Fuzzy Robot Toys
Hasbro is Introducing a New Furby for a New Generation
90s Toy Holiday Trees
Furbtrees are Introducing the Next Generation of Furby Across the UK
Cognitive Toy Subscriptions
Lovevery is a Subscription that Delivers Developmental Toys to Kids
Toy-Themed Film Figurines
The Funko Pop! Movies: Barbie Collection Has Four Styles
Kid-Targeted Holiday Bundles
Storypod Boasts Three Holiday Bundles for Kids
Film-Themed Retailer Collections
Target x Disney The Little Mermaid Collection Arrives This Month
Life-Size In-Store Countdowns
Toys R Us Asia and Craig & Karl Created an Advent Calendar for All
ASMR-Inspired Soothing Toys
These Sensory Motion Bubblers Visually Create Calm
Youth-Focused Architectural Toys
The Freckled Frog's 'Happy Architect' Toy is for Curious Youth
London-Inspired Bear Figures
BE@RBRICK Launches the 2022 Christmas Collection Inspired by London
Adult Gamer Toy Sets
The LEGO Super Mario Piranha Plant Has 540 Pieces
Expansive Baby Collections
Mamas & Papas Debuts a Baby and Toddler Collection with Laura Ashley
Baby-Focused Learning Toys
Matchstick Monkey's Playtime Toys Help Babies Develop Fine Motor Skills
Bilingual Baby Toys
Bebé Fuerte Explores Movement as Play
Miniature Collectible Campaigns
The World’s Smallest Lines are the Focus of Influencer Marketing
Educational Candy Toy Products
Yowie Baby Animals Put a Spotlight on Endangered Wildlife
Dream-Inspired Building Toys
Lego Dreamzzz Encourages Kids to Build with Their Imagination
Playful Wizard Toy Collections
Schleich and Warner Bros. Launch Wizarding World™
Customizable Toy Islanders
LEGO Announces a New Animal Crossing-Themed Collaboration
Reality-Bending Car Ads
CarGurus Ad Features Melting Lego and Gourmet Chef Toddlers
Celebrarory Platinum Collectibles
Mini Brands Disney 100 Scales Down Fan-Favorite Characters
Space-Inspired Toy Collections
Stomp Rocket® Debuts the Space Collection at Target & Toy Retailers
Toy-Themed Racing Games
LEGO and 2K Partnered Up to Develop 'LEGO 2K Drive' on Modern Consoles
Autism Awareness Tech Products
TORRAS Presents its COOLiFY Cyber Product in New Campaign
Family-Friendly Survival Games
Lego Debuts a New Fortnite Survival Crafting Game
Jelly Bean-Inspired Toy Collections
These Jelly Belly Toys Were Created with the Incredible Group
Blazer-Adorned Bear Figures
Medicom Toy and Ralph Lauren Unveils New Polo Bear in BE@RBRICK Form
Hexagonal Connectable Collectibles
Nano Pods House Licensed Characters from Pop Culture
Mist-Making Genie Toys
Moose Toys' Magic Mixies Magic Lamp Inspires Magical Wish-Making
Seasonally Shaped Springtime Treats
The Mars Wrigley 2023 Easter Range is Expansive
Kid-Friendly Cartoon Bedding
Brooklinen Teams Up with Sesame Street on a New Kids Collection
Halloween-Inspired Retail Capsules
Target Debuts a New Private-Label Halloween Capsule for October
Chic Baby-Focused Collections
Banana Republic Expands its All-New 'BR Baby' Collection to Canada
Candy-Filled Christmas Ornaments
The Gummy Pop Surprise Holiday Hunt Series & Ornament is Festive
Iconic Pink Doll Trucks
Barbie's Dreamhouse Living Tour Will Make Stops in Florida
Expanding Plush Collectibles
Miraball Shares Two “Little but Legendary” Surprises for Under $10
Mythical Creature Easter Products
This CandyRific Easter Collection Will Arrive for 2024
Superhero-Themed Retail Toys
McFarlane Toys Launches Three New Target Exclusive Figures