As of late, messages supporting anti-enhancement in commercials and print media have been a pretty popular trend. Digitally manipulating images of models and celebrities in the name of making them appear more beautiful can be a dangerous thing. These sort of image alterations have been accused of giving people -- namely young women -- an unrealistic and unhealthy view of beauty.
This refreshing cluster of anti-enhancement innovations covers some interesting ground, from models with belly flab to stars sans makeup.
17 Anti-Enhancement Innovations
15
Models without Makeup Shoots
Harper's Bazaar Features 90s Mega Models Cosmetics-Free
14
Models With Belly Flab
Lizzie Miller Nixes Airbrushing & Goes Au Naturale in Glamour
13
Anti-Photoshop Artwork
Photography That Gives the Illusion of Digital Enhancements
12
Rebelling Against Photoshop
Flawed Brad Pitt Exposed by Chuck Close in W Magazine
11
No Photoshop Editorials
‘Super Models' Go Natural For Hedi Slimane in Vogue Hommes
10
Photoshop Bans
Britain Aims to Asterisk Airbrushing & Eliminate It in Ads Geared at Youth
9
Reverse Photoshopping
Celebrities as Zombies
8
Makeup-Less Magazine Covers
Scarlett Johansson Goes Natural in July Elle France
7
Stars Sans Photoshop
Elle France Shows Natural Female Beauty
6
Fighting Photoshop Rumors
Kim and Khloe Kardashian Defend PETA Ad
5
Stars Sans Makeup
People's Most Beautiful Flaunts Some Natural Faces
4
Airbrush Arguments
Kate Winslet Protests Wrinkle Removal in Magazines
3
Wrinkly Spokesmodels
Brooke Shields Is The New Face of Coppertone NutraShield
2
Au Naturale Editorials
The Unretouched Harper's Bazaar 'Supermodels Supernatural' Photo Spread
1
Model-Free Magazines
Germany's ‘Brigitte' Magazine Bans Professional Models
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AI-Enhanced Eye Patches
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Smartphone-Powered AI Body Scans
Spren Boasts a Smartphone-Based Body Composition Analysis Tool
Science-Led Teen Skincare
Teen Beauty Brand indu is Stepping Away from Makeup to Focus on Skincare
Versatile Beauty-Enthusiast-Approved Products
L’Oréal Paris Spotlights its Trending Must-Haves
Chest-Focused High-Tech Beauty Devices
LED Esthetics Presents the Glotech™ Collar
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e.l.f. Cosmetics' Animal Intelligence Redefines "AI"
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Shiseido Maps Ring Collagen to Support Firmer-Looking Skin
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AI-Powered Cosmetic Assistants
L’Oréal Paris Beauty Genius Provides Personalized Diagnostics
AI-Assisted Skincare Ingredient Experiences
Givaudan Active Beauty & Haut.AI Highlight Innovations
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Jelly Belly Bean Appétit Entices a New Generation of Fans
Nostalgically Shot Fashion Campaigns
Celine Debuts Its Pre-Fall 2026 Advertising Campaign
Tech-Driven Beauty Mirrors
SWAN Beauty Mirror Incorporates AI and AR Functionalities
Fashion-Inspired Food Marketing
Magnum Blends Beauty, Music and Luxury Culture into Its Brand
AI Body Analysis Platforms
Haut.AI Body Analysis Delivers Personalized Product Recommendations
Campaign-Quality GenAI Models
Pixelz Digital Twins are Created with Real Models and Their Agency
One-of-a-Kind Beauty Campaigns
The Beauty Machine by Dove Challenges Algorithm-Driven Standards
Creative Economy Meal Replacements
Sneak EATS Launched a Nutrition Product Built for Creatives
Turmeric-Powered Skincare Routines
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GoPure's Tighten & Smooth Belly Cream Targets Loose Skin & Stretch Marks
Skincare-First Sunless Tanners
MSK Labs Infuses Formulas with Hydrating, Brightening Actives
Rewards-Based Beauty Devices
Sephora Expanded its Rewards Catalog With High Tech Skincare Tools
Next-Gen UV Sunscreens
Neutrogena Explores New UV Filters to Improve Daily Sun Protection
AI Image Generators
AI DreamReal Transforms Photos Into Studio Ghibli-Style Anime Portraits
Modern Hustle-Inspired Food Campaigns
StarKist Co. Positions Itself as Fuel for the Modern Hustle
Culturally Provocative Sponsorship Campaigns
La Roche-Posay Debuts the Shadow Sponsor Campaign
Portrait-Inspired Luxury Campaigns
The Balenciaga Heart and Body Campaign Taps Brand Ambassadors
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AI Beauty Test Analyzes Photos For Beauty Scores And Facial Insights
AI Photo Enhancement Tools
AI Portraits From Selfies Creates Studio Quality Photos In Minutes
Celeb-Backed Skincare Longevity-Focused Campaigns
Lancôme Taps Demi Moore as Its Global Ambassador
Breakout-Targeted Skincare
Alix Earle's Acne Journey Informed the Making of Reale Actives
AI Sun Care Billboards
The Burnable Billboard Shows Damage Caused to Human Skin in Real-Time
AI-Powered Facial Services
Apeer Beauty Developed a Tech-Backed Bespoke Skin Treatment
Festival Beauty Activations
Medicube Brings Skincare Tech and Experiences to Coachella
Menopause-Focused Brand Ambassadors
Revive Collagen Taps Melanie Brown MBE as Ambassador
Bold Beauty Campaigns
IPSY Reframes Beauty as a Hobby with the 'I Play Beauty' Campaign
Pop Culture-Inspired Beauty Campaigns
Peter Thomas Roth Taps 'The Summer I Turned Pretty'
Heroic Skincare Serum Campaigns
The Lancôme Skin Idôle 3 Serum Supertint Ad Stars Emma Chamberlain
Anti-AI Apparel Campaigns
Pamela Anderson for 100% Aerie Real Rejects AI-Generated People & Bodies
Absurd Gummy Ads
Skittles Gummies' "Uncomfortably Soft" Ads Were Shot Without AI and CGI
Imaginative Fantasy-Inspired Campaigns
Canva Spotlights its Creative Tools Ahead of Halloween
Radiant Post-Exercise Campaigns
ASICS' Get The Glow Highlights the Beauty Benefits of Movement
Emoji-Inspired Pimple Patches
The Breakout Hack Pocket Patches Make a Fun, Playful Statement
Summer-Themed Acne Patches
The Starface Play Pack Collection Takes a Playful Approach to Skincare
Artistic Celebrity-Fronted Fashion Ads
Alaïa Partners with Hailey Bieber for Archetypes Ad
Loyalist Skincare Campaigns
The Parëva Beauty In My Skin Campaign Features Real Brand Advocates
Non-Crease-Proof Eyeshadows
Fara Homidi Beauty's Essential Eye Collection Achieves a Lived-In Look
Cinematic Sneaker Campaigns
Adidas Originals Superstar Campaign Features Icons Such as Jennie
AI-Powered Beauty Intelligence Platforms
NEWEN AI Debuts the VUSSENS Platform
Advanced AI Skin Assessments
Haut.AI Face Analysis 3.0 Brings Clinical-Grade Skin Insights to All
GenAI Fashion Try-Ons
Perfect Corp. Fashion APIs Help Shoppers Visualize Scarves, Hats & More
Mobile Beauty Pop-Ups
Henkel’s göt2b Debuts a Citywide Mobile Beauty Experience
Health-Focused Body Positivity Apps
Stories with Substance Collaborates with the UnderBelly
AI-Driven 3D Body Scanners
ShapeScale's Solution Targets the GLP-1 and Biohacking Era
Emotional Wellness Neurocosmetics
The Skin-Brain Axis Inspired Gotha Cosmetics' Neuroaura Concept
Myth-Busting Skincare Campaigns
indu is Helping Teen Boys Better Care for Their Skin
Romance-Novel-Inspired Skincare Campaigns
Neutrogena x Serena Kerrigan Present Steamy Stories
Impactful Beauty Initiatives
Odele for Good Launches to Champion Women Through Entrepreneurship
Anti-Counterfeit Campaigns
This Vaseline Nigerian Prince Campaign Warns Against Fake Products
Realistic Lifestyle Wellness Campaigns
The UFIT Not for the Elite Campaign Embraces Ordinary
Next-Gen Cellular Skincare
Celavive Launched Fresh, Advanced Offerings & Enhanced Formulas
AI-Powered Digital Fashion Solutions
Pixelz x Le Troch Tap Real Models for 'Digital Twins'
Celebrity-Fronted Luxury Bag Campaigns
Gucci Debuts 'Beauty and the Bag' with Kate Moss
AI Beauty Apps
Refresh App Combines Hair, Makeup and Styling in One AI Platform
Anti-AI Marketing Campaigns
Cadbury 5 Star Launched Its 'Make AI Mediocre Again' Initiative
Image Enhancement Tools
Ai Photo Enhancer Improves Image Quality With Sharpening And Restoration
Awareness-Promoting Medical Initiatives
Newmedical Technology Emphasizes Care and Education
Unfiltered Skincare Campaigns
The Indu Spots Happen Campaign Celebrates Unretouched Teen Skin
Empowering Menopause Magazines
The Menopause Edit by Nutrafol Destigmatizes a Normal Life Change
GenAI Sunscreen Tests
The SPF Truth Booth Shows People Their Future Skin With & Without Sunscreen
GenAI Product Photos
Medik8 Uses 3D AI Digital Twin Tech to Streamline Content Creation
SPF Comedy Specials
e.l.f. SKIN's Sunhinged Brings Awareness to Foundational Sun Care
Musician-Supported Beauty Campaigns
The Revlon Be Unforgettable Campaign Enlists Megan Moroney
AI-Powered Satirical Ads
Dollar Shave Club Uses Generative AI To Skewer Corporate Culture
Dynamic Art Displays
Mirage Transforms Personal Photos Into AI-Generated Artistic Scenes
Satirical Destination Marketing Videos
The Viral Switzerland is Fake is Cheeky and Tech-Driven
AI-Aged Executive Spoof Ads
AiCandy's Energym Ad Reimagines Tech Moguls as Instructors
Beauty Vitamin Patches
Looks Good on You by The What Supp Co. Supports Healthier Skin & Hair
Health Engagement Disparity Campaigns
Function Health and SubwayTakes Partner on a Campaign
AI-Powered Fashion Photography Platforms
BetterStudio Protects Talent & Transforms Brand Imagery
Ntioxidant Enzyme-Rich Skincare Lines
échelon Debuts the Radical Rescue Collection
Celebrity-Backed Skincare Brands
Savannah James' Reframe Beauty Arrives on the Market
Glow-Focused Beauty Campaigns
Pixi Beauty Debuts the 'Glow, Reimagined' Collection
Biotech Body Sculpting
Provital Introduces Metabolism-Driven Body Actives
Outcome-Simulation Skincare
Haut.AI and OLAY Visualize Product Effects Before Purchase
Cultural Heritage Beauty Branding
KATE Blends Kabuki Artistry with Shadow-Enhancing Makeup
AI-Enhanced Y2K Ads
Starwash by Carl's Jr. Recalls a 2000s Ad with Paris Hilton
Mystery-Driven Beauty Brands
Enigma Launched with the Philosophy That Beauty Should Be Personal
GenAI Aging Simulators
SkinGPT's Aging Model Helps People Better Care for Their Future Selves
High-Profile Skincare Launch Parties
Clarins Celebrated Beauty Launch with Maroon 5 and Others
Empowering Cosmetic Campaigns
The Revlon Be Unforgettable Campaign Reinterprets a Brand Tagline
AI-Verified Imaging
Sony Adds Image Verification Tools to High-Resolution Photography
Facial Health Biometrics
FaceAge Uses Facial Images to Estimate Biological Age and Health
Beauty Professional Ambassadors
IMAGE Studios Launches Ambassador Program for Beauty Leaders
LED Hand Mitts
Margaret Dabbs' Hand Treatment Device Rejuvenates with Light Therapy
Celebrity-Supported Luxe Fashion Campaigns
BOSS Taps Renowned Public Figures for Fall 2025
AI-Native Beauty Commerce
L'Oréal Brings Virtual Try-Ons and Product Discovery into ChatGPT
AI Photo Enhancers
Photo Enhancer Uses AI To Restore And Improve Your Images Quickly
Next-Generation Skin Firming Protocols
360 Plastic Surgery Helps You Tone and Firm in New Ways
Luxury Hotel-Branded Wellness Amenities
The Skinny Confidential & Eden Rock, St Barths Partner
Creator-Led Beauty Commerce
Amazon India Combines Creator Content and Beauty Shopping
Antioxidant-Packed Anti-Aging Cosmetics
The Elizabeth Arden Prevage Range Features Idebenone
Modern Beauty Agencies
Base Beauty Defines Itself as the Agency for Modern Beauty
Medical-Grade Skincare Lines
BodyLogicMD Promotes Healthy Skin with Four New Products
AI-Powered Product Intelligence
DMI Innova One Analyzes Market Data to Guide Product Development
Nostalgic Beauty Campaigns
Dove's #UnseenBeauty Initiative Challenges Y2K Beauty Standards
Hyperreal Safety Installations
Sunburnt Car by TBWA\Eleven Visualizes In-Car UV Exposure
Culture-Combating Cheese Campaigns
This Babybel Protein Campaign Stars Joe Marler
Glamorous Prestige Skincare
Icon Skincare Reimagines Time-Honored Ingredients and Techniques
Artful Anniversary Magazines
Acne Paper Issue 21 Autoportrait Reflects on 30 Years of Acne Studios
Embedded Safety Networks
‘Ask for Angela’ Builds Retail-Based Support Systems Across Toronto
Hybrid Beauty Discovery
Ulta Beauty Finds Gen Alpha Blends AI Tools with In-Store Shopping
Novel Noninvasive Facelifts
The SKN Institute Boasts About the Emface Procedure
AI Beauty Marketing Platforms
Coty Uses Pencil to Scale AI-Generated Campaigns
Body Appreciation Programs
Flamingo and Girl Scounts are Supporting Confidence & Wellness
AI Portrait Enhancers
MimicPhoto Uses AI To Perfect Facial Expressions In Your Photos
Body-Smoothing Skincare Sets
IDC Dermo Introduced the Profil Intensive Anti-Cellulite Cure Trio
Aesthetic Practice Re-Branding Initiatives
The Aesthetic Syndicate Evolves into Manor
AI Photo Editors
Album Magic Edits, Removes, and Transforms Photos With AI Precision
Anti-Algorithm Back-to-School Campaigns
Journeys' Turn It Up Activates Self-Discovery in Gen Z
Anti-Aging Beauty Patches
The Blumbody Face Smoothing Patches are Non-Invasive and Effective
Health-Focused Bodybuilding Expansions
Bodybuilding.com Debuts Bodybuilding Health Plus
Personalized Image Insights
Compliment Delivers Instant AI Praise From Any Uploaded Photo
Food Image Enhancement Tools
AI Menu Photo Turns Food Images Into Professional Marketing Visuals
Wellness-Focused Performance Events
BODYWELLE Collaborates with Sunset Padel for a Special Event
Synthetic AI Photography
Generated Photos Delivers Unique, AI-Created Model Images For Any Project
AI Image Enhancers
ProMediafy Turns Product Photos Into Studio-Quality Marketing Assets
Holistic Educational Beauty Programs
Beverly Hills Plastic Surgery® Debuts Eternal G.L.O.W.
AI Skin Enhancers
Enhance Fix Improves Skin Texture And Photo Detail With AI
Brandless Packaging Campaigns
McDonald’s Tested a Name-Free 'Famous Order' Promotion
Empowering Beauty Campaigns
Bella Vida Santa Barbara has launched its 'You Are Amazing' campaign
Non-Invasive Muscle Activation Technologies
Vigeo Care Center and Aesthetics is Wellness-Focused
AI Selfie Enhancement
SelfyzAI Combines Live Beauty Filters with Photo Editing Tools for Portraits
AI Portrait Generators
Faceless Lab Turns Photos Into Stylized Faceless Portraits Instantly
AI-Powered Facial Touch-Ups
Google Rolls Out a Photos Touch-Up Feature for Easy Image Tweaks