As of late, messages supporting anti-enhancement in commercials and print media have been a pretty popular trend. Digitally manipulating images of models and celebrities in the name of making them appear more beautiful can be a dangerous thing. These sort of image alterations have been accused of giving people -- namely young women -- an unrealistic and unhealthy view of beauty.
This refreshing cluster of anti-enhancement innovations covers some interesting ground, from models with belly flab to stars sans makeup.
17 Anti-Enhancement Innovations
17
Unretouched Nudetorials
Harper's Bazaar Naked Celebrities Shoot Promotes Natural Bare Beauty
16
Models without Makeup Shoots
Harper's Bazaar Features 90s Mega Models Cosmetics-Free
15
Models With Belly Flab
Lizzie Miller Nixes Airbrushing & Goes Au Naturale in Glamour
14
Anti-Photoshop Artwork
Photography That Gives the Illusion of Digital Enhancements
13
Rebelling Against Photoshop
Flawed Brad Pitt Exposed by Chuck Close in W Magazine
12
Real Beauty
Dove Video Shows Evolution from Real Woman to Billboard Model
11
No Photoshop Editorials
‘Super Models' Go Natural For Hedi Slimane in Vogue Hommes
10
Photoshop Bans
Britain Aims to Asterisk Airbrushing & Eliminate It in Ads Geared at Youth
9
Reverse Photoshopping
Celebrities as Zombies
8
Makeup-Less Magazine Covers
Scarlett Johansson Goes Natural in July Elle France
7
Stars Sans Photoshop
Elle France Shows Natural Female Beauty
6
Fighting Photoshop Rumors
Kim and Khloe Kardashian Defend PETA Ad
5
Stars Sans Makeup
People's Most Beautiful Flaunts Some Natural Faces
4
Airbrush Arguments
Kate Winslet Protests Wrinkle Removal in Magazines
3
Wrinkly Spokesmodels
Brooke Shields Is The New Face of Coppertone NutraShield
2
Au Naturale Editorials
The Unretouched Harper's Bazaar 'Supermodels Supernatural' Photo Spread
1
Model-Free Magazines
Germany's ‘Brigitte' Magazine Bans Professional Models
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AI-Driven Dreamy Fashion Campaigns
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AI-Influenced Fashion Campaigns
Heaven by Marc Jacobs Fall 2023 Stars Bella Hadid
Anti-Consumption Natural Ads
The 'Girls Just Wanna Grow Plants' Ad Aims to Reducing Consumption
AI-Generated Real-World Transformations
AI-Artist Who Gives a Unique Design to Real Objects
AI-Generated Swimsuit Campaigns
Undiz Launches a New Campaign with AI-Generated Models
AI Product Image Generators
Google Product Studio Uses Generative AI to Create Product Images
Celebrity-Fronted High-Fashion Campaigns
Versace's 2024 Icons Campaign Embodies the Brand's Ethos
Second-Skin Beauty Products
Annabelle Cosmetics' Ultra-Hydrating Tint and Concealer Boost Radiance
AI-Generated Fashion Campaigns
Casablanca Spring/Summer 2023 Conveys a Hopeful Future
AI-Generated Human Images
Human Generator is a User-Friendly Tool for Making Models with AI
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
Advanced At-Home Anti-Aging Devices
Spectra Sculpt Testifies to a New Era of Anti-Aging Solutions
Inclusive AI Trainings
Asics is Retraining AI on What Healthy People Look Like
AI-Inspired Fantastical Bridal Collections
Pronovias Attempts to Fuse Fashion and Technology
Distorted Burger Campaigns
Burger King's A.I.LLOWEEN Features Unsettling People Eating Burgers
Empowering Body-Confidence Sports Ads
Dove's 2024 Super Bowl Ad Will Inspire Young Girls
AI-Generated Magazine Covers
Glamour Bulgaria's August Issue Has a 100% AI-Generated Photo
CGI-Created Fashion Campaigns
Coach's Find Your Courage Campaign Stars Virtual Human imma
Age-Appropriate Skincare Campaigns
Dove's #TheFaceof10 Addresses Unsafe Gen Alpha Skincare
Non-AI Beauty Campaigns
The Code by Dove Fights Beauty Standards Manufactured by AI
AI Tattoo Generators
This AI Tool Enhances Creativity and Self-Expression With Body Art
Emotive Youth Skincare
The Bubble Skincare x Disney Collab Integrates Inside Out 2 Characters
Teen Self-Care Collections
H&M Beauty is Launching a Gen Z-Focused Skincare and Body Care Range
Bio-Enhanced Skincare Ranges
Orveda's Signature Products are Powerful and Effective
Multi-Action Concealers
The Triclone Skin Tech Concealer Covers, Blurs, Brightens and Depuffs
AI-Generated Soup Can Art
The Campbell’s 'pAIntings' Initiative is Inspired by Artistic Greats
AI-Powered Skincare Devices
The Tri-Light +SABI AI Uses Data to Enhance Users' Skincare Routines
Hilarious Judicial Beauty Ads
e.l.f. Cosmetics Debuts "Judge Beauty" Campaign
Plant-Based Firming Moisturizers
InnBeauty Project's Extreme Cream Rivals Luxe Moisturizers
Dynamic CGI Mascara Campaigns
Maybelline New York Unveils an Activation with a Giant Mascara
Buttery Face Palettes
Smashbox's HALO Sculpt + Glow Face Palette is Redefining Radiance
Affordable Nude Cosmetic Products
about-face Introduces the Nude Beach Collection
Cell-Harnessing Luxury Skincare Lines
Exoceuticals Helps Enhance Glow & Improve One's Complexion
Empowering AI Image Generators
Missjourney Generates Images of Female CEOs, Leaders & Innovators
Retinol-Infused Skin Creams
Advanced Clinicals' Retinol Cream Helps Reduce Signs of Aging
Cosmetic Criminal Commercials
Elf's Cosmetic Criminals Ad is a 15-Minute True Crime Parody
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Science-Led Skincare Ranges
Marks & Spencer Launched Its First Own-Brand Skincare in Seven Years
Mental Health-Protective Films
Dove's Cost of Beauty: A Dove Film Protects Teen's Mental Health
Invisible Sunscreen Oils
The Healthy Glow Invisible Sunscreen Oil is Antioxidant-Packed
Adaptable Blurring Lipsticks
Charlotte Tilbury's Airbrush Flawless Boasts Powder-Blur Technology
Empowering Clean Beauty Campaigns
Babe Original Celebrates Individuality with 'Originally You'
Gen Alpha Fitness Influencers
ASICS' Little Reminders Inspires Adults to Make Movement Joyful
Attractiveness AI Tool Programs
MSCHF Unveils the New Hot Chat 3000 AI Tool to Rank Attractiveness
Heiress-Created Homeware Collections
Walmart is Launching Paris Hilton's Be An Icon Collection
Mixed-Reality Makeup Apps
e.l.f. Cosmetics Launches a New Shopping App for the Apple Vision Pro
Mental-Health Smart Mirror Concepts
The Mio Smart Mirror Encourages Self-Motivation
Star-Studded Luxe Fashion Campaigns
Alexander McQueen Presents its Dramatic FW23 Campaign
AI-Powered QSR Campaigns
allplants Leverages AI To Transforms Fast-Food Ads
AI Fashion Photography
Adstronaut AI Creates Stunning eCommerce Images for Fashion Brands
Pimple Concealing Skincare Products
Fenty Skin's New Blemish Defeat’r Can Be Worn Under Makeup
Multi-Benefit Beauty Sticks
BOOM! Beauty Supports Maturing and Menopausal Skin
Fashion-Branded Beauty Products
Giorgio Armani Beauty Boasts the Glow Trio
Upcycled Algae Makeup
The Unseen Beauty's Absorption Collection Uses Living Ink's Algae Black
Celebrity-Fronted Fashion Campaigns
The New Calvin Klein Campaign Features Many Celebrities
AI-Aided Social Networks
Why Be Real Online when you can BeFake
Luxe Regenerative Serums
Angela Caglia's Cell Forté Serum is Powered by Proprietary BIOMSC Tech
Clean Neurocosmetic Skincare
Justhuman's Clean Products Deliver Results Fast
Hyperpigmentation Protection Sunscreens
Ultimate Defense Has Tranexamic Acid to Reduce Dark Spots
Makeup-Free Fashion Campaigns
Pamela Anderson's Fresh Face Stars in Proenza Schouler's 2024 Shoot
Co-Branded Skincare Stickers
Starface x Glossier Hydro-Stickers Shield and Shrink Pimples
eCommerce AI Photos
PhotoHero Provides Free Images and Editing Abilities
Personalized AI Album Covers
Hennessy Created an AI Tool That Turns Selfies into Hip-Hop Album Art
Changemaker Beauty Campaigns
This Lil Nas x YSL Beauté Campaign Champions Bold Self-Expression
Modern-Day Travel Campaigns
Louis Vuitton Invites Gisele Bündchen for 'Horizons Never End'
Pigmented Singer-Backed Products
Ariana Grande's REM Beauty Launches Three New Makeup Products
Holistic Anti-Aging Products
The Beauty Kitchen Pure Source Collagen Collection is Sustainable
Revolutionary Skincare Treatments
8 West Clinic Adds the EMFACE Treatment to Its Service Roster
Erectile Dysfunction Ads
MangoRx Launches Bold Campaign for Erectile Dysfunction Normalization
Textured Hair Advertising Campaigns
From One Queen to Another is Mielle's First Ever Campaign
Syringe-Based Billboards
Dove's Injectable Billboard Addresses Toxic Beauty Standards
Nourishing Bronzing Drops
e.l.f. Cosmetics' Affordable Bronzing Drops are Rich in Antioxidants
Trans Kidney Health Ads
Africa Creative's Ad Sheds Light on Trans Community's Kidney Health Burden
DHA-Infused Contour Sticks
This Dolce Glow Innovation Combines Makeup, Skincare and Tanning
Empowering Fashion Films
Victoria's Secret World Tour Reimagines the Iconic Show as a Feature Film
Hyper-Personalized Wellness Apps
28 Seeks to Empower Women on Their Wellness Journey
Digital Avatar Cosmetics
e.l.f. Cosmetics & Snapchat Debuted the First Bitmoji Beauty Drop
Glow-Enhancing Vegan Cosmetics
NUXE's Prodigieuse Boost Delivers a Radiant & Luminous Complexion
Protective Color Cosmetics
Screensaver Makes Color Cosmetics with Blue Light-Blocking Benefits
Radiance-Restoring Skincare
YSE Beauty Was Inspired by Molly Sims’ Struggle with Melasma
Fruit Sticker Pimple Protectors
These Starface Pimple Patches are Big Enough for the Body
Tech-Enhanced Facial Workouts
NuFACE's Fitness For Your Face Introduces a New Facial Workout
Masculine Hybrid Skincare Ranges
Enhanse Men's Hybrid Skincare Supports Skin and Corrects Issues
AI-Generated Selfies
DreamBooth Creates Realistic Images Based on a Set of Photos
Empowering Shake Campaigns
SlimFast's Oomph for your Boomph Shares the Power of Positivity
Revitalizing Melanin-Targeted Skincare
brownkind Addresses Signs of Aging in Skin of Color
Multitasking Body Serums
An Award-Winning Facial Retinol Inspired the Body Reform Treatment Serum
AI-Generated Supermodel Photoshoots
Vogue Italia Uses AI to Transform Supermodel Bella Hadid
AI Clothing Try-Ons
Google's AI Shopping Feature Shows How Apparel Looks on Real Models
Stackable Skincare Treatments
Dr. Few Skincare Shares Clean, MD-Formulated Skincare
AI-Powered Beauty Apps
Charlotte Tilbury Unveils its First Mobile Beauty App with AI Deep Learning
Science-Backed Facial Duos
The Instafacial Collection Rejuvenates Skin with "Power Molecules"
Senior Self-Care Campaigns
L'Oreal Paris is Celebrating the Aging Consumer with 'Age Perfect'
All-Over Sculpting Correctors
The Instant Perfector Corrects & Protects with a Lasting Formula
Glow-Boosting Skin Tints
Revolution Beauty's Bright Light Face Glow is Multifunctional
Body Positivity Campaigns
Body Proud's #noBODYlikeyou Removes the Pressure to Look a Certain Way
Inaugural Hyper-Realistic Virtual Models
Eva Herzigová is the First MetaHuman Model for Hire
Spa-Like AR Filters
Garnier's Vitaverse Immerses Beauty Lovers in a Serene Spa Setting
Revolutionary Therapeutic Beds
Skin Rejuvenation With the Trifecta Light Bed
Multifaceted Swimsuit Cover Models
Sports Illustrated Swimsuit Enlists Martha Stewart on its Cover
Anti-Aging Body Scrubs
Dr. Barbara Sturm's Scrub Combines Molecular Science & Natural Extracts
Natural-Looking Tanning Solutions
Isabel Alysa's Dolce Glow Delivers the "Perfect Sun-Kissed Glow"
Transformative Textured Fashion
ANREALAGE SS 2024 Features Outfits That Change Color & Pattern
Seasonal Winter Makeup Collections
Chanel's New LES BEIGES Collection is Designed for Winter
Rose Glow Face Creams
The Embryolisse Radiant Complexion Cream Eliminates Signs of Fatigue
Anniversary-Celebrating Colorful Beauty Campaigns
UOMA Beauty Launched the We See You Campaign
Streamlined Age-Defying Skincare
PÜR Beauty's Skincare Range Supports a "Less is More" Approach
Celebrity-Backed Injectable Campaigns
Demi Lovato is Xeomin's New Self-Love-Promoting Ambassador
Scar Tissue-Evading Implants
This Medical Implant Alters Drug Delivery to Curb Scar Tissue Impact
Styling-Targeted Haircare Ranges
Authentic Beauty Concepts Boasts a High-Performance Styling Range
Plumping Primer Creams
The Skin-Plumping Line Smoothing Perfecting Cream is a Skincare First
Elegant Pressed Finishing Powders
Michelle Phan & Em Cosmetics Debut Portrait Mode Setting Powder
Actress-Fronted Beauty Campaigns
La Mer Enlists Michelle Yeoh for a New Beauty Campaign
Peptide-Powered Skincare Collections
No7 Future Renew Reverses Signs of Skin Damage in Weeks
Science-Backed D2C Skincare
Deinde is Using Science to Reduce Signs of Aging
AI-Indicating Content Labels
Meta is Preparing to Roll out Labels Depicting Content Made with AI
Glowing Melanated Skin Products
Jergens Melanin Glow Moisturizing Glow Enhancer for Face is Bright
Targeted Brightening Skincare
BioFormula Select's Stop Guessing Helps Consumers Shop Confidently
Generative AI Historical Art
Google Presents the Art Selfie 2 Feature Fusing Art and Selfies
Celebrity Social Feeds
BeReal Introduces the Celeb-Exclusive 'RealPeople' Feed on its App
Non-Invasive Cellulite Treatments
Goldincision Revolutionizes Aesthetic Treatments for Cellulite
Tomato-Infused Sunscreens
Yesto's Mineral Sunscreen Protects Blemish-Prone Skin
Authentic Ambassador Campaigns
BeReal is Looking for "The Realest Person on Earth"
AI Maternity Photoshoot Apps
Maternity Photoshoot Saves Mothers Time and Money
Empowering Visual Content Campaigns
Getty Images and Hiki Launches #AutisticOutLoud
Perception-Redefining Brand Campaigns
Hennessy's Made for More Campaign Boasts a Striking Vision
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
Body Composition Analysis Cameras
The Prism Labs 'Naked Lens' is Powered by Machine Learning
Melanin-Rich Anti-Aging Skincare
Buttah Skin by Dorion Renaud Introduces 'Buttah Eternal'
Neutral-Toned Acne Patches
Starface Launches a Clear Version of its Iconic Pimple Patches
Uplifting Virtual Influencer Collabs
The Lennnie x Dove Collab Promotes Body Positivity
Radiant Longevity Skincare
Nobiesse Formulates Face and Body Products with Methylene Blue
Transparent AI Tools
Kin.art Launches a Free Tool to Prevent AI Models from Training on Artwork
Inclusive Try-On Programs
Perfect Corp. Connects Beauty Brands with Digital Beauty Innovation
Wasp Perspective Beauty Campaigns
Boots Launches its Perfectly Imperfect Campaign Video
Generative AI-Image Editing Tools
Photoshop is Allowing Users to Integrate AI to Expand Images
Comedic Beauty Series
e.l.f. Cosmetics' Vanity Table Talk is a Series That Shares Tips & Real Talk
Inclusive Toxin-Free Makeup Products
Defiance Beauty by Nechami Introduced Two New Products