Best-selling toy fashion Barbie dolls have been around for nearly 50 years and their popularity still reverberates in different forms today despite stiff competition from other doll manufacturers.
Savor the weird, like jewelry made from Barbie doll parts and a photograph taken of 32,0000 Barbie dolls, or the extravagant, like designer and celebrity Barbies that fetch hefty sums. Or follow the rise of alternative Barbies for niche markets, like the Muslim and Jewish Barbies. Even new doll lines are inevitably compared to this enduring toy doll. Barbies are here to stay, in some form or another.
32 Barbie Doll Innovations
28
Living Barbie Dolls
Surreal and Sexy or Social Statement?
27
Fulla the Muslim Barbie
Best Selling Girl's Toy in the Arab World
26
Barbie Cosmetics
Unleash Your Inner Doll with Barbie + MAC Cosmetics
25
Real Life Barbies
Evelina Bratell's 1959 Doll Fashions
24
32,000 Barbies Represent Real Boob Jobs
Social Commentary by Chris Jordan
23
Barbie Doll Parts Made Into Jewelry
Margaux Lange Designs
22
Celebrity Dolls
Amy Winehouse Barbie
21
Badass Superhero Barbies
Black Canary Barbie
20
Barbie-Inspired Sportswear
Patricia Field Teams with Mattel
19
Fashion Designer Dolls
Kimora Lee Simmons Barbie
18
$85,000 Diamond Barbie
De Beers Designed Doll
17
Barbie Accused of Being Part of the Transgender Movement
16
Muslim Barbie Alternative
Salma Dolls
15
Barbie Becomes an MP3 Player + Matel Launched BarbieGirls.com
14
Classic Movie Dolls
Grease Barbies
13
Barbie Going Through a Midlife Crisis
12
More Barbie Handmade Pop Culture
(Followup)
11
Children Themed Hotel Rooms
Barbie And Hot Wheels Take Over Hilton Toronto
10
Has Barbie Reached Her Expiry Date?
9
Fashion Designer Dolls
Viktor & Rolf, Badgley Mischka Barbie & More
8
$100,000 Barbie Dolls
The Diamond Castle Collection Doll
7
Eccentric Designer Dolls
Hello Kitty's Tarina Taratino As A Barbie
6
$15,000 Barbie Bling
Barbie Rocks Collection
5
Smash Up Barbie
Retro Toy Crash Derby for Adults
4
Barbie Ring
Handmade Pop Culture
3
Jet Set Barbie
New Villa & Riding Collection
2
Greenwashing Children
Mattel Criticized for Barbie BCause line
1
Say Cheese Barbie
Paparazzi Play Set
Related Ideas
Anniversary-Commemorating Toy Designs
Spin Master Introduced a New Line of Dora the Explorer Toys
K-Pop Film Fashion Dolls
Netflix and Mattel are Dropping a Three-Pack of HUNTR/X Dolls
Interactive K-Pop Film Toys
Furby Furblets KPop Demon Hunters Take After Favorite Characters
Fantasy Horror Heroine Dolls
The Monster High Skullector x LAIKA Coraline Doll Launches Soon
Pocket-Sized Collectible Compacts
Polly Pocket x GCDS Fuses Play, Luxury & Nostalgia
Inclusive Spellbinding Dolls
Moonspell Magic by Monster High Inspires Fans to Embrace Uniqueness
Easter-Themed Seasonal Doll Collections
Battat's Our Generation Debuts the Keepsake Collection
Doll-Inspired Shoe Collabs
Dr. Martens X Bratz Team Up to Drop a Statement-Making Collection
Nostalgic QSR Miniature Experiences
McDonald's Introduces the Adorable Happy Meal Collectibles
Festive Lunar Doll Figures
Barbie 2026 Lunar New Year Doll Marks the Sixth in the Annual Series
Avant-Garde Princess Dolls
The Viktor&Rolf x Disney Collector Cinderella Doll is in a Docu-Series
Show-Inspired Collectible Dolls
Netflix and Mattel Introduces Squid Game Collectibles
Spherical Surprise Dolls
Barbie Roll & Reveal Shares a Novel Unboxing Experience
Doll-Inspired Sanitaryware Collections
HEWI and Barbie Join Forces on a Bathroom Collection
AI-Enhanced Play Experiences
Mattel Partners with OpenAI to Develop AI-Powered Toys
Sensorial Anime Dolls
BedHedz are Expressive, Tactile Collectibles with Big, Unruly Hair
Diabetes-Condition Inclusive Dolls
Mattel Presents a Special Barbie Doll with Type 1 Diabetes
Soccer Athlete Dolls
Chloe Kelly Barbie Doll Honors the Striker for International Women’s Day
Nostalgic Crayon-Inspired Jewelry
Nadine Ghosn Crayola Pack Collab Debuts as Limited Edition
Toy-Doll-Starring Travel Spots
Expedia Debuts its 'Going Places with Ken' Campaign
Collectible Historical Figurines
PIX! is Dropping Designs Inspired by Icons in Art, Music & More
Glamorous Goth Dolls
The Monster High Skullector Elvira Doll is a San Diego Comic-Con Exclusive
Next-Gen 90s Dolls
Manhattan Toy is Reviving Groovy Girls for a New Generation of Kids
Digital Apparel Education Initiatives
Roblox is an Unexpected Platform for Fashion Education
Collectible Pop Culture-Referencing Toys
Mattel Debuts Its 2025 San Diego Comic-Con Showcase
Show-Inspired Collectible Figurines
The PIX! Young-Hee Doll is a Special Squid Game Collectible
Luxury Heritage Toy Fashions
The Hot Wheels™ x Maje Collection Merges Fashion and Toys
Miniature Horror Figures
The New Pop Mart Chucky blind-box collectible figures are Playful
Treat-Themed Crafting Dolls
Far Out Toys' Pretty Sweets Invites Kids to Customize Mini Desserts
Brick Toy-Inspired Jewelry
Studio GOGO's LEGO-Inspired Jewellery is Made to Be Played With
Filmic Fashion Dolls
The Bratz x Clueless Mark the 30th Anniversary of Clueless
Toy-Inspired Millennium Era Eyewear
The Bratz x GENTLE MONSTER Foldable Eyewear is Nostalgic
Circular Runway Fashion Events
eBay Endless Runway Brings Pre-Loved Styles to Fashion Capitals
Toy-Inspired Jewelry Collections
Hot Wheels x ALEX AND ANI Drop a Jewelry Line Inspired By Toys
Gender Stereotype-Busting Toy Campaigns
The LEGO Group Launched the She Built That Campaign
Miniature Baby Collectibles
MGA’s Miniverse: Make it Mini Real Baby Shares Tiny Figures & Food
Anniversary QSR Toy Drops
Mcdonald’s Disneyland 70th Anniversary Toys Mark a Milestone
Collectible Digital Toys
BE@RBRICK x Tamagotchi Marks the Virtual Pet’s 30th Anniversary
Vegan Heart-Shaped Cookie Doughs
Sweet Loren’s x Barbie Partner for a Sweet and Pink Treat
Collaborative Toy Models
Hasbro's MONOPOLY and Mattel's Hot Wheels Join Forces
Cuddly Costumed Dolls
The Barbie Cutie Reveal Care Bears Series Shares Fun Surprises
Doll-Inspired Jewelry Collections
Barbie Professions Collection by Alex + Ani Celebrates Ambition
Themed Snack Collectibles
Kinder Joy Evolves its Treat-And-Toy Format with Themed Collections
Plush Beauty Keychains
Ulta Beauty x Mini Brands Pops Plush Keychains Feature Hero Products
Inclusive Fashion Dolls
Mattel’s First Autistic Barbie Boasts Sensory Experiences & Support Tools
Art-Inspired Collectibles
The Mattel x MoMA Series Transforms Iconic Artworks into Toys and Games
Tiny Toy-Inspired Jewelry
Alex and Ani's Polly Pocket Pool Party Collection is Nostalgic
Lunar New Year Dolls
Barbie Unveils the 2025 Dolls Channeling Good Fortune and Luck
Futuristic Imaginative Design Concepts
Toyota Introduces the Unique E-Collection of Products
Horror Doll Collectibles
Pop Mart's Blind Box Chucky Franchise Series Shares Scary Surprises
Interactive Toy Experiences
Spin Master Highlights Opportunities in the Toy Sector in 2026
GenAI Doll Packaging
Mattel Used Adobe Firefly for the Barbie Signature 2024 Holiday Doll Box
Beauty Product Replicas
Mini Brands and Ulta Beauty Team Up to Release Toy-Sized Product Replicas
Toy Brick Advent Calendars
LEGO Introduces All-New Advent Calendars for 2025
Japanese-Inspired Collectible Figurines
The Karl Lagerfeld Tokidoki Figurine is a Playful Tribute
Toy-Inspired Jewelry Collections
The Polly Pocket x Nadine Ghosn Collection is Made with 18K Gold
Multi-Sensory Creative Toy Capsules
Crayola Has Announced a Range of New Creative Toys for 2026
Princess-Inspired Personal Care Lines
Bath & Body Works Expands Disney Princess Collection Reach
Emotive Plush Collectibles
Care Bears Caring Cuties Tap into the Thrill of Blind Boxes
Doll-Inspired Body Mists
Boy Smells x Bratz Created the Limited-Edition Doll Skin Body Mist
Collectible Wear-and-Share Jewelry
Twisty Petz Combines Wearable Pets with Friendship Bracelets
Customer-Starring Billboards
Bobbie's Campaign Spotlights Moms as "the OG Influencers"
Spellbinding Collectible Plushies
Jellycat Introduces its 2025 Halloween Plushies
Doll-Inspired Pocket-Sized Jewelry
The Polly Pocket™ x ALEX AND ANI Collection is Playful
Self-Expression Festival Activations
Barbie Brings Customizable Persona-Building to Coachella
Couture Collector Dolls
Viktor&Rolf x Disney Doll Reimagines Cinderella in Haute Couture
Reimagined Doll-Inspired Capsules
The Polly Pocket x Cider Collection Features Playful Silhouettes
Toy-Themed Jelly Beans
Jelly Belly and Mattel Partnered on Two Toy-Inspired Products
All-Asian Beauty Campaigns
Maybelline Face the Difference Features 40 Asian Pacific Trailblazers
Doll-Matching Personalized Footwear
American Girl and Crocs Join Forces on Matching Shoes
Phygital Fashion Dolls
Dress To Impress Mystery Models Brings a Beloved Fashion Game Offline
Game-Inspired Collectible Toys
Mattel Creations Debuts Two Minecraft Collectibles
3D-Printed Fidget Toys
Jigglets are Produced with Less Waste Than Traditional Toys
Culture-Inspired Dolls
Katseye and Monster High Debut a Music Video & Inclusive Doll Collaboration
Anniversary Doll Capsules
Spin Master Celebrates 25 Years of Dora with an All-New Toy Collection
Premium Collectible Dolls
XOX Kweenie Dolls Feature Special Finishes & Fun Effects
Doll-Centric Festival Experiences
Barbie Dream Fest Brings the Iconic Doll to Life for Fans
Artful Collectible Figures
Fisher-Price Little People x André Saraiva Reimagines Cherished Toys
Nostalgic Film Merchandise
Disney Celebrates the Toy Story 30th Anniversary with New Collectibles
Hockey-Centric QSR Partnerships
Tim Hortons x The PWHL x Barbie Team Up for a Makeover and Dolls
Doll-Inspired Bright Timepieces
Barbie and Casio Join Forces on Limited Pink G-Shock Watch
Modeling Dough Fashion Dolls
Hasbro and Mattel Created the Play-Doh Barbie Collection
Pink-Hued Bath Lines
Barbie x HEWI Unveil a Bauhaus-Inspired Pink Sanitaryware Collection
Pop Art Legend-Honoring Dolls
Mattel Creations Celebrates Keiichi Tanaami with Whimsical Designs
Berry-Inspired Kids Makeup Kits
Jovy Represents a Significant Advancement in Children's Cosmetics
Doll-Inspired Evening Wear
The Barbie x Azazie Atelier Eveningwear Collection Uses Luxe Fabrics
Wind-Up Collectibles
Wind-Upz Revive Wind-Up Toys for a New Generation of Kids & Collectors
Retro Film-Inspired Dolls
Bratz X Clueless Dolls Nod to Iconic 90s Cher, Amber, and Dionne Outfits
Runway-Inspired Fashion Dolls
The Styled by KidSuper Ken Doll Sports Boundary-Pushing Streetwear
Late Singer-Honoring Dolls
Mattel Spotlights its New Aaliyah Barbie Honoring the R&B Singer
Denim-Themed Luxury Figurines
Levi's Introduces a New Collaboration with BE@RBRICK
Modular Body Toys
The Body Blocks by Davina Atallah Explores Identity Through Play
Fashion Dolls-Inspired Cosmetics
ColourPop and Bratz Introduce the Girls Nite Out Collection
Fashion Icon Toy Ranges
Playmates Toys Launches the Paris & Pups Range, Inspired by Paris Hilton
Glam Bracelet-Making Kits
This Juicy Couture Bracelet Kit Features Ten Unique Charms
Whimsical Doll Collections
The Wicked for Good Dolls Reimagine Cinematic Characters in Toy Form
Iconic Doll-Inspired Formalwear
Barbie x Azazie Atelier Eveningwear Collection Features 16 Pieces
Tennis Barbie Dolls
Barbie Debuts Venus Williams Doll to Honor Equal Pay Pioneer
Mix-and-Match Scented Bracelets
Jelly Bands Simplify Jewelry-Making with Snappable Beads
Beauty Kiosk Playsets
Melissa & Doug's New Sort, Stock, Select Toy Explores Skincare & Makeup
Open-Ended Exploration Toys
Melissa & Doug Entered Toy Industry Hall of Fame
Easter-Themed Animation Merch
CandyRific Gabby's Dollhouse Products Will Arrive in the Spring
Designer Blind Box Figurines
Pop Top is a New Range of Collectibles for Kidults
Novelty Supermarket Ornaments
Aldi’s Novelty Baubles Take the Form of Familar Household Products
Halloween Countdown Doll Designs
Barbie Releases the 12 Days of Halloween Set with Daily Surprises
Expansive Action Character Toys
Blokees Debuts Its Range in Toy Fair New York 2026
Porcelain Doll-Inspired High-Fashion Runways
Maison Margiela Presented Its Fall 2026 Collection
Artful Motion Toy Sculptures
Nina Chanel Abney Bravo Figures Capture Everyday Icons
Emotional Well-Being Dolls
Kid Kreations' Heartfuls Support Self-Belief and Resilience in Children
Mythological Two-Piece Dolls
The Monster High Corazon Marikit Doll Separates at the Waist
Nostalgic Blind Toy Series
The Teletubbies Say Hello Series Nods to Childhood Icons for Collectors
DIY-Inspired Doll Designs
Rainbow High Unveils Its Exciting New Lineup of Products and Experiences
Doll-Themed Hockey Collections
CCM Hockey Joins Forces with Mattel's Barbie for a Co-Branded Line
Collectible Halloween-Themed QSR Toys
The Burger King Scooby-Doo Toys Come in Six Styles
Toy-Themed Cookie Doughs
Sweet Loren's Barbie Heart Shapes Sugar Cookie Dough is Ready to Bake
Curl Care Dolls
Healthy Roots Dolls Have Washable, Styleable Textured Hair
Collectible Message Dolls
Momiji x TOMY Brings a Beloved Blind Box Brand to the US Market
Mixed Heritage Dolls
Riley by Jilly Bing Represents Mixed Asian and Caucasian Backgrounds
Whimsical Surprise Dolls
The Wicked Ozian Balloons Reveal Shares One of Five Characters
Living Condition Awareness Dollhouses
IKEA's UNWELCOME HOME Doll House Brings Awareness
Snuggly Plush Toys
Jazwares Spotlights Giftable Squishmallows for the Holidays
Nostalgic Fashion Capsules
Selena Gomez's Throwback Collection Revisits Her Most Iconic Roles
Hair Clip Blind Boxes
The Limited-Edition Emi Jay Blind Box Features Five Exclusive Products
Friendship-Celebrating Doll Brands
Maison Battat's Hey Bestie™ Product Range Emphasizes Positivity
Easter-Themed Collectible Dolls
L.O.L. Surprise! Pastel Party is an Alternative to Chocolate Gifts
Art-Focused Retail Capsules
Mattel and MoMA Partner to Craft a New Collaborative Collection
Fantastical Collectible Dolls
L.O.L. Surprise!'s Fantasy-Themed Dolls Share New Play Patterns
Collectible Mini Cameras
The Photo Creator Mini Cam Lets Kids Snap Photos Without a Phone
Plushie-Themed Halloween Offerings
Jazwares and Warner Bros. Launch Spooky New Plush Line
Indian Heritage-Inspired Dolls
Barbie and Anita Dongre Team Up to Create a Doll for Diwali
Console-Collectible Toy Figurines
The PlayStation x BE@RBRICK 400% Celebrates Gaming Iconography
Athlete Commemorative Dolls
Venus Williams Barbie Celebrates Equality and Athletic Legacy
Friendship-Celebrating Doll Duos
Barbie Celebrates Women's Day with the Role Model Series
Basketball Legend Dolls
Barbie's LeBron James Doll is the Brand's First Kenbassador
Collectable Sculptural Doll Collections
Inedible Doll Was Founded by Designer Stella Cheng
Expansive Child Product Ranges
The Latest Target Baby Products Will Come in Many Options
Sci-Fi-Inspired Toy Lines
Jazwares Partners with Netflix to Release a Stranger Things Capsule
Inclusion-Focused Design Partnerships
Barbie's New Initative Spotlights Black Designers for BHM
Dainty Children's Holiday Capsules
Janie and Jack Unveil a New Collection with American Girl
Delectable Career-Themed Ice Pops
Happy Pops Launches the Barbie Career Collection