Multifunctional styling solutions, scalp care, beauty-wellness innovations, and multisensory experiences defined the top 2025 hair trends. Alongside the continued skinification of the scalp—treating the area where hair grows as an extension of the skin with face-grade actives to promote growth and overall wellness—consumers are bridging the gap between beauty and well-being with hard-working at-home devices like laser therapy hats, multi-action massagers, and smart hair dryers.
Simultaneously, the haircare market is seeing a surge in lightweight, layerable fragrance mists and hair perfumes that deliver mood-enhancing aromas, waterless formulations, and biotech-inspired active ingredients for a sensorial yet practical approach to daily hair rituals.
For more hair trends in the year ahead, check out Trend Hunter's 2026 Trend Report.
Top 100 Hair Trends in 2025
From Menopause-Friendly Haircare to Made-to-Order Scalp Serums:
Laura McQuarrie — Jan 17, 2026 — Fashion
100
Wellness-Inspired Lifestyle Boxes
FabFitFun's New Year, New You Winter Box Includes Fitness Tools
99
Rosemary Hair Serums
Nécessaire's Rosemary Serum Supports Denser, Fuller, Healthier-Looking Hair
98
Science-Backed Hair Growth Serums
Neuvian Launches Anagen Activator Serum to Boost Hair Growth
97
Compact Hair Styling Technologies
The CHI® LAVA MiniStyler is Portable and Professional-Grade
96
Caffeine-Infused Scalp Serums
KUNDAL's 10X Caffeine Strengthening Scalp Serum Targets Hair Loss
95
Versatile Hair Styling Tools
Dreame’s Airstyle Pro Makes Its Debut in the U.S.
94
Dual-Pill Hair Supplements
Vegamour's GRO+ Advanced Hair Growth & Density Reduces Shedding
93
Hair Growth Supplements
Force Factor Has Introduced a Comprehensive Hair Wellness Solution
92
Festive Hair Care Offerings
DESIGNME's Holiday 2025 Gift Collection Supports a Good Cause
91
Scalp Treatment-Focused Haircare Sets
Under Your Skin International Boasts the Scalp Treatment Kit
90
Meme-Inspired Perfume Mists
Sol de Janeiro's Cheirosa 67 Perfume Mist is a Limited-Time Release
89
Multi-Purpose Hair Styling Balms
JVN Hair Has Launched a New Product — the StyleFix Stick
88
All-Around Fragrance Mists
Touchland’s Power Essence Body & Hair Fragrance Mist is Hydrating
87
Simplified Waterless Haircare
The Root Project Supports Foundational Root Care for Healthier Hair
86
Redefining Blowout Hair Tools
Shark Beauty Launches the 'Shark Glossi'
85
Reparative Conditioner Sprays
Fenty Hair Unveils The Water Boi Leave-In Conditioner for Hydration
84
Hair Growth Drink Mixes
Neutrogena Launched a Hair Restore Pro-Collagen Peptide Supplement
83
DNA-Powered Hair Growth Systems
Happy Head Has Introduced a New Service Named StrandIQ™
82
Experiential Haircare Pop-Ups
The Miraculous Pod by Aveda Spotlights a High-Shine Hair Concentrate
81
Multi-Functional Smoothing Hair Oils
Briogeo Presents a New Four-In-One Hair Product
80
Meme-Inspired Holiday Lines
Matrix x Little Miss Holiday Collection Brings Playful Personality
79
Festive Cookie Hair Perfumes
The Grinch x Kitsch Hair Mist Smells Like Whoville Cookies
78
Nourishing Hair Color Removers
Color Oops Introduced a Groundbreaking Product Called Bold Remover
77
Star-Approved Haircare Campaigns
Owen Wilson X California Naturals Bring Laid-Back Charm
76
Immersive Festival Haircare Activations
Method Returns to Coachella with 'Dream in the Desert'
75
AR-Powered Vending Machines
Snapchat and L’Oréal Made a Gamified Lens to Share Refillable Haircare
74
Mystical Hair Dyes
Arctic Fox Unveils Witches’ Delight as the Perfect Fall Hair Color
73
At-Home Hair Removal Devices
The PEACH™ 2 Pro Max Offers Clinical-Grade At-Home Hair Removal
72
8-in-1 Hair Stylers
Drybar's All-Inclusive Styling Tool Works on Both Wet & Dry Hair
71
Gloss-Focused Hair Lines
The Kérastase Gloss Absolu Collection Offers Hair Radiance and Shine
70
Joy-Sparking Fragrance Mists
The Amika Signature Scent Inspired the Aura Hair & Body Mist
69
Derm-Developed Scalp Serums
Rhute Shares Scalp-First Haircare Powered by Familiar Ingredients
68
Documentary-Style Hair Campaigns
Cécred’s 'A Deeper Understanding of Hair' Shows Power and Purpose
67
Exclusive Shampoo Collections
Pantene & Alix Earle Dropped "Unexpired Pantene" for a Limited Time
66
Clean Hair Product Launches
California Naturals Launches at 14,00 Ulta Beauty Stores
65
Cherry Hair Perfumes
Kitsch's Tart Cherry Hair Perfume is Layerable and Odor-Canceling
64
Multi-Sensory Wellness Experiences
BondiBoost Collaborates with Two Hands on a Special Activation
63
Botanical Hair Vinegars
Yves Rocher’s Shine Vinegar Rinsing Lotion Boasts Enhanced Shine
62
Hair Removal Irritation Solutions
Fur Debuts Its Flash Repair Jelly for Post-Hair Removal Relief
61
Guava-Inspired Fragrance Mists
Kopari Beauty Includes Pink Guava in Its Fragrance Mist Line
60
Pellet-Form Hair Clays
POM DROPS Eliminates Problems with Traditional Hairstyling Products
59
2-In-1 Trimmer Systems
The Fur Trim System is an All-In-One Grooming Solution for Every Body
58
Breakthrough Hair Strengthening Lines
The Dove Intensive Repair Collection Regenerates Hair
57
Ultra Smoothing Hair Lines
Wella Professionals' Ultimate Smooth Line Controls Unwanted Frizz
56
Waterless Hair Serums
The H90 Hydroxytyrosol Hair Oil Serum Soothes & Strengthens Sentitive Scalps
55
Matcha-Scented Dry Shampoos
Batiste Light Dry Shampoo Has a Lightweight Feel & Subtle Scent
54
Nourishing Sunflower Oil Haircare
Dyson Omega Features an Ingredient Grown on Dyson Farms
53
Hair Care Product Expansions
Wella Professionals Launches Two New Products for Effortless Haircare
52
Wavy Hair Styling Tools
Calista's Bodywaver Large Wave Styler Delivers a Long-Lasting Look
51
Salon-Inspired At-Home Hair Treatments
Moroccanoil Unveils its ' High Shine Gloss Mask'
50
Repairing Hair Care Systems
The Amla Oil Bond Repair Collection Strengthens Hair
49
Skin-Friendly Hair Products
SEEN's Haircare Line Targets Both Hair Health and Skin Sensitivity
48
Luxe Haircare Product Formulas
Mia Chia's Power Fol Shampoo + Conditioner Offers Hair Resilience
47
Scalp-Focused Product Launches
SH-RD Haircare Launches Solutions for Dandruff-Free Confidence
46
Hair Perfume Mists
Kitsch Elevates Hair Freshness with Luxe New Perfume Mists
45
Comprehensive Three-Step Haircare Systems
Joico's Scalp Vitality Capsule Makes Its Canadian Debut
44
Triple-Action Scalp Massagers
The FAQ 302 Combats Hair Loss from Multiple Angles
43
Unique Hairspray Formulas
KMS HairStay Expands with a Dry Oil Hairspray Featuring Upcycled Tomato
42
Indigenous-Designed Haircare Sets
Wella Professionals x Alanah Jewell Partner for Exclusive Boxes
41
Latin-Rooted Haircare
isima Shares Clinically Backed Solutions Inspired by a Diverse Community
40
Retro-Toned Haircare Spots
Shay Mitchell Stars in OGX’s National TV Campaign
39
Limited-Edition Filtered Showerheads
The Cann x Canopy Collab Includes Drink-Inspired Aromas
38
Biomimetic Haircare Lines
viemaa's Revolutionary Haircare Line Has Biomimetic Cuticle Technology
37
Cleansing Scalp Treatments
Hair Renew Transforms Scalp Health with Targeted Treatments
36
Convenience-Focused Dry Shampoos
JVN Hair Will Soon Debut Its Essential Dry Shampoo in Canada
35
Growth Booster Haircare
Bouf Features Patented Technology to Block Hair Fallout
34
Affordable Curly Haircare Lines
Marc Anthony’s 'Strictly Curls' Line Provides Hydration
33
Clean Hair Growth Serums
California Naturals Launches Re:GRO Hair Serum to Deliver Fuller Hair
32
Menopause-Friendly Haircare
Menoplex Luxuriously Supports Perimenopausal and Menopausal Women
31
Clinically Proven Hair Lines
Remilia Hair Redefines Wellness with Its Green Goddess Collection
30
Intelligent Hair Dryers
The T3 Aire IQ Is The Future of Smart Hair Styling
29
Body-Positive Charm Bikinis
The Billie x Ian Charms Bikini Celebrates Body Hair
28
High-Tech Thermal Hair Brushes
BondiBoost Debuts the Long Barrel Infrared Thermal Bounce Brush
27
Destination-Inspired Shampoos
SHAMPOOHOTEL Recreates Hotel-Quality Experiences at Home
26
Biotin-Free Hair Gummies
Xtressé Nutrient Gummies Support Healthier Hair at a Cellular Level
25
Tropically Scented Dry Shampoos
The amika x Ellis Brooklyn Dry Shampoo Shares a Fan-Favorite Scent
24
Hairstylist-Approved Brand Launches
Rōz Launches at Sephora, Helping the Brand Expand Its Reach
23
Hair Density-Focused Collections
Oribe’s Serene Scalp Densifying Collection Supports Fuller Hair
22
Two-In-One Blowout Brushes
The CHI Volume Styler is an Innovative Blowout Brush
21
Prescription Hair Loss Treatments
Hair + Me Simplifies Hair Regrowth for Men & Women
20
Styling-Focused Hair Collections
The Nexxus Styling Collection Offers Effortless, Healthy Looks
19
Haircare-Focused Travel-Friendly Collections
BondiBoost Debuts the Travel Tool Collection
18
5-In-1 Hair Styling Devices
BaBylissPRO's StyleSwitch Hair Tool Lets Users Create Multiple Styles
17
Seasonal Hair Care Campaigns
OLAPLEX Celebrates No.7 Bonding Oil with Winter-Focused Initiative
16
Honey-Infused Shampoos
Gisou's Honey Gloss Ceramide Therapy Features Fermented Honey
15
Hair Accessory Distribution Partnerships
Emi Jay Expands into Sephora with New Hair Products
14
Hydrating Scalp Treatments
Aveda Released the Scalp Solutions™ Hydrating Scalp & Hair Masqu
13
Multi-Benefit Hair Oils
Aveda's Miraculous Oil Delivers Instant Shine and All-Day Protection
12
Juicy Multi-Purpose Mists
Ceremonia's Perfume Mist De Guava is Clean-Formulated & Alcohol-Free
11
Anti-Aging Scalp Serums
Olaplex's Scalp Longevity Treatment Delivers Immediate & Long-Term Support
10
Hyper-Feminine Hairbrushes
Wet Brush + Goody x LoveShackFancy Made a Limited-Edition Collection
9
Lip Gloss Ambassadors
Uma Jammeh is Named L’oréal Paris Elvive’s First-Ever Chief Gloss Officer
8
Made-to-Order Scalp Serums
Prose's Custom Scalp Serum Enhances Comfort and Hair Density
7
Specialized Hair Solutions
Morethan8's Matsutake Shampoo Addresses Thinning Hair
6
Hair Care-Focused Supplements
The Laced Hair Care Growth Vitamins Deliver Beauty from Within
5
Two-In-One Scalp Detox Treatments
The Revivv Scalp Detox Scrub and Shampoo is Convenient
4
Art-Inspired Hair Salon Concepts
NOVA ARTS SALON is a Progressive Evolution in Salon Experience
3
Luxe Haircare Line Expansions
The Oribe Supershine Collection Has Two New Exciting Additions
2
Ammonia-Free Cream Hair Dyes
Garnier Good Permanent Hair Dye Shares Shades like Truffle Soft
1
2-in-1 Hair Perfumes
NEQI's Hair Perfumes Deliver Nourishment, Protection and Shine
Related Ideas
Seaweed-Infused Fragrance Mists
Maison Louis Marie Hair and Body Mists are Nourishing & Hydrating
Easy-Wearing Fragrance Mists
Calvin Klein Hair & Body Perfume Mists are Fresh and Effortless
Rosemary Hair Serums
Nécessaire's Rosemary Serum Supports Denser, Fuller, Healthier-Looking Hair
Science-Backed Hair Growth Serums
Neuvian Launches Anagen Activator Serum to Boost Hair Growth
Singer-Created Sandwich Cookies
The Limited-Edition Selena Gomez OREO Cookies Have Unique Designs
Feel-Good Fruity Body Mists
Essence's Juicy Bomb Body Mists Share Affordable, Long-Lasting Scents
Compact Hair Styling Technologies
The CHI® LAVA MiniStyler is Portable and Professional-Grade
Witchy Movie-Musical Cosmetics
r.e.m. Beayty x Wicked Explores Wicked: For Good's Darker Themes
Sensory Outdoor Posters
Billie Introduced its Scratch-and-Sniff OOH Campaign
Versatile Fragrance Mists
L’OCCITANE's Almond Hair & Body Mist is Delicately Scented
Dual-Pill Hair Supplements
Vegamour's GRO+ Advanced Hair Growth & Density Reduces Shedding
Festive Hair Care Offerings
DESIGNME's Holiday 2025 Gift Collection Supports a Good Cause
Summer Soda Brand Campaigns
Sprite 'Turns Up the Refreshment' With its Immersive Campaign
Sweet Viral Doughnuts
The Dunkin’ Brainrot Doughnuts Range Turns Meme Culture into Confectionary
Multi-Functional Smoothing Hair Oils
Briogeo Presents a New Four-In-One Hair Product
Moisturizing Scented Body Mists
Fugazzi's Body Mists are Infused with Vitamin E and Panthenol
Meme-Inspired Holiday Lines
Matrix x Little Miss Holiday Collection Brings Playful Personality
Glamorous Beauty Brand Launches
Amanda Holden Enters the Beauty Market with ALH Beauty Ltd.
Software-Inspired Clog Designs
Microsoft’s Windows XP Crocs fuse nostalgia with playful design
Antioxidant Haircare Systems
Pantene Abundant & Strong Reduces Scalp Oxidative Stress
Peptide-Powered Haircare
Neutrogena Hair Restore System Treats the Scalp Like Skin
Milkshake-Inspired Body Mists
The Ellis Brooklyn Milkshake Collection Shares a Fruity Floral Trio
Derm-Developed Scalp Serums
Rhute Shares Scalp-First Haircare Powered by Familiar Ingredients
Cellular Skincare Supplements
The Dose & Co. Beauty Is Cellular® Capsule Collection is Next-Gen
Exclusive Shampoo Collections
Pantene & Alix Earle Dropped "Unexpired Pantene" for a Limited Time
Organization-Forward Travel Collections
Cadence Expands Its Stylish and Functional Parcel System
Trichologist-Developed Haircare
OGX ProGrowth + Peptide Advances the Skinification of Hair
Concept-Driven Retail Experiences
Artist Miya Ando X Saint Laurent Create an Immersive Exhibition
Shaving Game Experiences
MANSCAPED Launches 'Razor Island' on Fortnite
Keratin-Infused Hair Styling Tools
CHI Launches a New Line of Keratin-Enhanced Tools
Exosome Scalp Serums
Blair Skincare's Scalp Serum is Formulated for Both Prevention & Repair
ACV-Based Haircare Products
PURA D’OR’s Apple Cider Vinegar Duo Refreshes Your Hair
2-In-1 Trimmer Systems
The Fur Trim System is an All-In-One Grooming Solution for Every Body
Performance Protective Haircare
The Cécred Protection Collection Supports Hair, Scalp & Extensions
Plant-Based Haircare Formulations
Everblue's Product Line is Effective and Sustainable
Ultra Smoothing Hair Lines
Wella Professionals' Ultimate Smooth Line Controls Unwanted Frizz
High-Protein Functional Beverages
AURA Collagen Protein Delivers Daily Wellness With a Boost
Multi-Layered Fragrance Mists
Noyz Hair & Body Mists Have Perfume-Like Top, Middle & Base Notes
Take-Anywhere Fragrance Mists
By/RosieJane Body + Hair Mists are a Softer Alternative to Perfume
Next-Gen Peptide Skincare
Parívie by Paris Hilton is Powered by inPHinite Youth Technology
Conditioning Hair Styling Tools
The Remington Gloss Collection is a Target Exclusive
Comprehensive Three-Step Haircare Systems
Joico's Scalp Vitality Capsule Makes Its Canadian Debut
Unique Hairspray Formulas
KMS HairStay Expands with a Dry Oil Hairspray Featuring Upcycled Tomato
Convenience-Focused Dry Shampoos
JVN Hair Will Soon Debut Its Essential Dry Shampoo in Canada
Growth Booster Haircare
Bouf Features Patented Technology to Block Hair Fallout
Clean Hair Growth Serums
California Naturals Launches Re:GRO Hair Serum to Deliver Fuller Hair
Clinically Proven Hair Lines
Remilia Hair Redefines Wellness with Its Green Goddess Collection
Protective Hair Solutions
Aunt Jackie's Expands its Braid + Twist Collection with Three New Items
Cactus Water Hair Mists
The Dream Veil Hair + Body Mist Smells Like dae's Signature Citrus Scent
Luxe Parisian-Inspired Haircare Sets
Kérastase Celebrates its Heritage with Holiday Gift Sets
Three-Step Scalp Systems
Cair Prioritizes Massaging, Washing and Protecting the Scalp
Limited-Availability Hair Gift Sets
Briogeo Debuts Two New Gift Sets for the Holiday Season
Multi-Functional Tech-Forward Fans
Jisulife Launched the 'JisuLife Handheld Fan Ultra2'
Destination-Inspired Shampoos
SHAMPOOHOTEL Recreates Hotel-Quality Experiences at Home
Comprehensive Haircare Systems
Biolage Professional Hair Spa Debuts Its Full Rescue Collection
Leave-In Powder Serums
Small Wonder's Waterless Magic Restorative Serum Protects & Defrizzes
Richly Toned Fall Apparel
The Psycho Bunny Fall 2025 Collection Boasts Florals
Textured Hair-Focused Product Lines
Taliah Waajid Debuts the Love My Natural Hair Collection
Moisture-Restoring Hair Solutions
Garnier Launches Affordable Honey Water Hair Care Line
Immersive Haircare Pop-Ups
The Kérastase House of Gloss Shares Hair Transformation & Education
Collagen-Rich Protein Bars
The LTH Refuel Protein Bar is a Simple, Convenient Source of Nutrients
Sleek Hair Styling Tools
Shark Beauty's Shark Glam™ is a Notable Advancement in Hair Styling
Musician-Backed Styling Collections
The Kaleidoscope X Da Brat Line is Made for Protective Styles
Two-In-One Blowout Brushes
The CHI Volume Styler is an Innovative Blowout Brush
At-Home Waxing Solutions
Schick Hydro Silk Launches a New Pro-Quality Lineup
All-In-One Hair Tools
BaBylissPRO Unveils The STYLE/SWITCH™ Ionic Multi-Styler & Dryer
Glowing Neon Hair Collaborations
Hally Hair's Collaboration with Sour Patch Kids Glows in the Dark
Game-Inspired Collectible Toys
Mattel Creations Debuts Two Minecraft Collectibles
5-In-1 Hair Styling Devices
BaBylissPRO's StyleSwitch Hair Tool Lets Users Create Multiple Styles
Honey-Infused Shampoos
Gisou's Honey Gloss Ceramide Therapy Features Fermented Honey
Meme-Inspired Wing Promotions
Pizza Hut Unveils the New '6 7 Menu' Starring 67 Cent Boneless Wings
All-Female Racing Partnerships
Wella Professionals Becomes an Official Partner of the F1 Academy
Immersive Curl-Powered Pop-Ups
göt2b is Helping Gen Z & Millennials Celebrate Their Waves & Coils
Hair Growth Supplement Expansions
Nutrafol Enters Ulta Beauty With Hair Health Solutions
Sensorial Lip Jellies
SHEGLAM's Hydra Jelly Pocket Lip Jam is Packaged with a Built-In Brush
Gen Z-Approved Haircare Products
These New Mane Haircare Products Come in Three Options
Color-Centric Makeup Experiences
e.l.f Beauty's color e.l.f.nalysis Suggests Flattering Shades
Youthful Hair Mists
Mane is Launching Scented Hair & Body Mists for Millennials & Gen Z
Multi-Benefit Hair Oils
Aveda's Miraculous Oil Delivers Instant Shine and All-Day Protection
Game-Inspired Y2K Collaborations
FlyQuest Taps Von Dutch to Prove that League Isn't Dead
Sensitive Scalp Haircare Solutions
Paul Mitchell Clear Has No Dyes or Fragrances
Playful Body Hair Planters
The Limited-Edition Billie Chia Pet Grows Fuzzy Green Underarms
Direct-To-Consumer Genetic Testing Products
Shed's New Product Range Focuses on Health & Wellness
Premium Private Label Cosmetics
California Gold Nutrition BEAUTY from iHerb is High-Quality
Science-Backed Hair Solutions
The TrueScience® Hair Care System Supports Healthy Hair Growth
Curl-Enhancing Mousses
DesignME Launches New Curl Mousse That Defines, Hydrates and Controls Frizz
Interactive Scented Billboard Ads
LOLA MullenLowe Presents a Scented Lynx/Axe Campaign
Versatile Heat Styling Tools
CHI Haircare Has Introduced the Versatile LAVA AirWave
Scalp Care Brushes
DESIGNME's Gentle Scalp Brush Elevates At-Home Hair Routines
Haute Hair Styling Tools
The Denman Pink Crush Collection Has Three Products
Meme Creation Tools
Memingo Lets Users Quickly Create And Share Memes With Ease
Heated Smoothing Brushes
DESIGNME's Smoothing Brush Promises Frizz-Free Styling in a Single Stroke
Innovative Plant-Based Hair Products
Bomme Presents Itself as an Alternative Hair Wellness System
Date-Powered Brow Serums
AÏZA Date Setter Thickens Brows and Lashes with Arab Superfoods
Personalized AI Wellness Platforms
AB Chopra Epigenetics Supports Vitality with AI Wellbeing Twins
Celebrity-Backed Skincare Brands
Savannah James' Reframe Beauty Arrives on the Market
Advanced Filtration Shower Heads
The Rorra Filtered Showerhead Offers Tool-Free Installation
Snack-Themed Mascot-Inspired Campaigns
The 2025 Cheez-It Citrus Bowl Welcomes Prince Cheddward
Celebrity Skincare Hotlines
The Skin Survival Hotline Shares Skincare Tips from Scarlett Johansson
No-Nonsense Haircare Campaigns
The No Gimmicks Campaign by LolaVie Focuses on Proven Products
Mass-Market Epigenetic Serums
Nivea’s Cellular Epigenetics Rejuvenating Serum Activates Longevity
Chef-Created Private Label Foods
Albertsons Chef’s Counter Was Created with Antonia Lofaso
Portable Flyaway Wands
Kitsch's Styling Taming Wand Smooths Frizz and Controls Stray Hair
Women-Sponsoring Branding Initiatives
TJ Maxx Debuts the You Sponsored by TJ Maxx Campaign
Empathetic Medical Headgear
The Lily Device Brings Human Design to Chemo Hair-Loss Protection
3-Ingredient Dry Shampoos
Under Your Skin Debuts a Minimalist, Non-Aerosol Dry Shampoo
Restorative Barrier Mists
Saje Wellness' Dermedial Carrot+ Mist Promotes Recovery & Calms Redness
Exclusive Retailer Beauty Supplements
These New Nourished Products are Only at Holland & Barrett
Functional Hemp Capsules
Happy Chance Has Introduced an Innovative Line of Hemp-Based Supplements
Whole Body Wellness Supplements
These New MegaFood Supplements Come in Three Options
Sleek T-Strap Shoes
Tkees x J.Crew Debut Jelly-Inspired Mariana Sandals
Addiction Tracking Tools
No PMO Helps Users Track Progress And Motivate Quitting PMO Habits