The ideas of purity, and chastity have been around for centuries.
Over time, society’s norms have loosened regarding this topic, but some people and cultures still hold on to the ideas of chastity and purity strongly.
The following cluster explores ways in which people are keeping and regaining their purity and chastity.
Implications - Chastity is a perennial cultural theme, and consumers are increasingly flaunting their purity through unusual novelty products and avant-garde outfits. Companies can take advantage of this phenomenon by creating products that exhibit the user's chastity in tech-savvy or oddball ways. For maximum viral buzz in the blogosphere, marketers should then promote these one-of-a-kind products on the Internet.
11 Innovations for Sexual Purity
11
Male Chastity Belt
Latowski Genital Organ Chamber
10
Chastity Bras
Japanese Marriage Bras Don't Unlock Unless a Ring is Inserted
9
Buying Virginity for 1 Million Euros
Italian Big Brother Contestant Sells Her Innocence
8
Male Chastity Belts
The CB-3000
7
Inventive College Financing
Natalie Dylan Auctions Her Virginity
6
Regain Your Virginity
Hymenoplasty Makes You A Technical Virgin
5
$3.8 Million Celibacies
Natalie Dylan's Controversial College Financing Success
4
Losing Your Virginity
ID Magazine Gets Top Designers to Create Ideal Settings
3
Faking Virginity
Artificial Hymen Makes Women Virgins Again
2
Valuing Love Over Chastity
Study Shows Students Care More About Marrying Mr. Right Than Mr. Virgin
1
Chastity Vow Pants
Christian K-mart Fashion
Related Ideas
Sour Candy Challenges
1UP Candy's Kit Challenges Sour Candy Fans to Keep a Straight Face
Sneaker-Stealing Campaigns
Rob It To Get It by Distance Challenged Customers to Outrun a Sprinter
Anti-Consumption Natural Ads
The 'Girls Just Wanna Grow Plants' Ad Aims to Reducing Consumption
Mood-Boosting Cherry Fragrances
Cherry Ambition Uses Scent Association to Manifest Success
Respectful Nudist Beach Campaigns
Campaign Aims to Protect the Tradition of Nudism in Catalonia
Voting-Themed Fashion Ads
Reformation's 'You've Got the Power' Campaign Stars Monica Lewinsky
Sustainable Luxury Handbags
The First-Ever Reformation Handbags Just Dropped
Clutch Purse Smartphone Concepts
The Honor V Purse Transforms the Mobile Device into an Accessory
Purposeful Empowering Apparel
Living Life on Purpose: Connecting with Customers through Clothing
Age-Appropriate Skincare Campaigns
Dove's #TheFaceof10 Addresses Unsafe Gen Alpha Skincare
Non-AI Beauty Campaigns
The Code by Dove Fights Beauty Standards Manufactured by AI
AI-Powered Travel Campaigns
Samsonite's Bring It 2024 Campaign Exudes Timeless Style & Durability
Romantic Drinking Accessories
Hendrick’s & Wiederhoeft Crafted a Line of Unusual "Gintimates"
Undefined Relationship Candies
Sweethearts Created Situationships Conversation Hearts for Gen Z
Playful Modular Mops
Staff and Clorox Created a Colorful Wet Mop with Rubber Hat Topper
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Perfumable Jewelry Collections
SAVONI Rings, Earrings and Bracelets Help to Carry Favorite Scents
Mid-Life Sex Festivals
Davina McCall Debuts World's First Menopausal Sex Festival for Gen X Women
Cutting-Edge Bathroom Designs
Kohler Debuts a Range of New Products at CES 2024 in Las Vegas
Romantic Size-Inclusive Intimates
Gabi Gregg Unveils a New Intimates Capsule with Playful Promises
Naughty Holiday Campaigns
Diesel's XXXMas is Inspired by Erotic 90s Aesthetics
Experiential Mental Well-Being Events
Batiste's Refresh & Reflect Events Connect & Uplift Students
Gen Z Hotline Campaigns
Simply Spiked's 'Peach Responsibly' Campaign Addresses Generational Gaps
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Can-Based Cleaning Kits
Puracy's Clean Can Starter Kit Eliminates Single-Use Plastic
Period Sex Campaigns
U by Kotex Launches “Let’s Have Period Sex” Chocolates for Valentine's Day
Timeless Sports Drinks
Ancient Drinks Offers Time-Honored Recipes for Enhanced Energy
Sustainability-Driven Fashion Campaigns
pitusa's Sustainability Campaign Focuses on Reducing Waste
Nudist-Themed Sporty Fashion Campaigns
PUMA and NOAH Join Forces on a New Collection
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Science-Led Skincare Ranges
Marks & Spencer Launched Its First Own-Brand Skincare in Seven Years
Mental Health-Protective Films
Dove's Cost of Beauty: A Dove Film Protects Teen's Mental Health
Resurrected Used Smartphones
Think Tank Team Makes Artifacts with Project Afterlife
Cigarette-Style Incense Sticks
Boy Vienna’s 11:11 Incense Sticks are Fragrant and Uniquely Shaped
Empowering Clean Beauty Campaigns
Babe Original Celebrates Individuality with 'Originally You'
Senior Safe Sex Campaigns
Jems Launched a Bold New Campaign Called “F#cking Old”
Creativity Time Capsules
Crayola's Campaign for Creativity Reunites Adults with Childhood Art
Intimate Skin Scents
The First Three Pleasing Fragrances Explore the Essence of Skin on Skin
Heiress-Created Homeware Collections
Walmart is Launching Paris Hilton's Be An Icon Collection
High-Performance Beauty Lines
Varsity Beauty Shares Products Made by Athletes for Athletes
Togetherness Seltzer Campaigns
White Claw's Grab Life By The Claw Targets the Loneliest Generation
Vodka-Branded Festival Series
Absolut® Presents Mixing It Up: Cosmos & Culture at Coachella 2024
Cookies-Inspired Personal Care Lines
Native Unveils a Girl Scouts of the USA Personal Care Line
Clothing Buy-Back Programs
Eileen Fisher Revolutionizes Clothing Recycling with Renew Program
Bathroom Hygiene Kits
Saintly Stands Out in the Hygiene Industry with Its Heavenly Butt Kit
Single-Serve Wine Systems
Coravin Vinitas Boosts Younger Consumers' Interest in Wine Education
Wedding Fragrance Duos
Kayali Created Complementary Scents to Wear on a Special Day
Three-People Wine Bottle Prototypes
19 Crimes's Throuple Bottle of Wine is for Valentine's Day
Sexuality-Exploring Artful Exhibitions
Faye Toogood Explores Sensuality with the Rude Arts Club
Athleisure Resale Marketplaces
Vitality's New Platform Fosters the Purchase & Sale Of Used Apparel
HPV Home-Testing Kits
Yihan Dong Designs Viwipe, a Novel Approach to Cervical Health Screening
Men's Sexual Wellness Companies
Butter Wellness Emphasizes Education, Innovation & Approachability
Intimate Female Care Products
My Girl Wellness is a Leading Brand in the Field of Intimate Care
Sexual Performance-Improving Patches
Morari's "Mor" Patch is a Solution for Sexual Dysfunction
Experiential Social Clubs
Marshalls' Good Stuff Social Club Empowers & Connects Women
Honest Oral Care Initiatives
Colgate Totally Honest Challenges People to Come Clean
Reinvigorated Cognac Campaigns
Larsen Cognac Challenges Traditional Images & Outdated Views
Erectile Dysfunction Medication Ads
Phoenix Wants to Help Canadian Men ‘Rise Again’
Viral Video Databases
Viral Ideas Offers Inspiration for a Content Creator's Next Big Video
Sporty Upcycled Vintage Collections
Nike Relaunches the Re-Creation Program in London and Paris
Maturity-Inspired Fashion Campaigns
Kachorovska Recently Launched Its Fall/winter 2023-24 Campaign
Ethical Premium Bedding
Linen Reform is Revolutionizing the Home Textile Market
Relaunched NSFW Digital Publications
Playboy Magazine is Launching in a New Digital Space
Inclusive Swimwear Collections
Onewith Swim Boasts a Patent-pending Design
Textile Fashion Exhibitions
New Order of Fashion Presents Regeneration: Fashion From The Ground Up
Philosophical Beauty Products Expansions
A.P.C. Drops a Skincare Range Inspired by a Special Quote
AI-Powered Sexual Health Apps
The 'Calmara' App Uses AI to Help Pinpoint STIs
Leak-Proof Intimate Collections
Knix Introduces the Sexy Mesh Capsule with Gabrielle Union
Culturally Inspired Canned Cocktails
Phreshly Targets Consumers Who are Tired of Hard Seltzers
Genderless Self Care Lines
Prohibition Wellness Offers Premium Wellness Products for Everyone
Suggestive SPF Packaging
Pavise Debuts Condom-Inspired Sunscreen Packaging in the 'Pleasure Pack'
Coronation-Themed Sex Toy Campaigns
This SexToys.co.uk Campaign Cheekily Promotes Pleasure
Stylish Romance-Themed Capsules
Reformation Introduces The Love Collection for Valentine's Day
Buy Nothing New Campaigns
The Buy Nothing New Month Campaign Was Launched by Keep Britain Tidy
Sustainable Disinfection Subscriptions
CleanCult's 'Refill Ritual' Service is Eco-Friendly
Nostalgic Fragrance Campaigns
Impulse & Frankie Bridge Faithfully Recreated Iconic 90s Looks
Trans Kidney Health Ads
Africa Creative's Ad Sheds Light on Trans Community's Kidney Health Burden
Empowering Fashion Films
Victoria's Secret World Tour Reimagines the Iconic Show as a Feature Film
Haircare Take-Back Initiatives
Aveda's Take-Back Program and Refillable Pouches Help Reduce Waste
Hyper-Personalized Wellness Apps
28 Seeks to Empower Women on Their Wellness Journey
Secondhand Fashion Editorials
Vinted Styled a Shoot Exclusively with Vinted Finds
Retail Sexual Wellness Expansions
Sexual Wellness Brand Tabu Launches at Sephora Stores
Next-Gen Contraception Campaigns
Julie Challenges Contraceptive Use Stigma
Affordable Back-to-School Campaigns
Staples Canada Embraces the Theme of '90s Throwback Pricing
Chinese Erotica-Inspired Spring Fashion
Chet Lo Presents a New Collection for SS24 During LFW
Free-From Energy Drinks
Virtue's Clean Energy Drinks Sport Refreshed Formulas & Packaging
Inclusive Diamond Campaigns
Pandora's Diamonds for All Campaign Features Diverse Icons
Reformulated Skincare Rebrands
Bath & Body Works Underwent a Large-scale Shift to Cleaner Products
Juicy Anti-Hangover Pouches
PrePear Positions 100% Korean Pear Juice as a Hangover Solution
Inspiring Daily Bodycare
method's Unleash Your Inner Shower Celebrates Personal Transformations
Comprehensive CBD Intimacy Lines
Foria Boasts the Honeymoon Set, Complete with Full Size Products
Intimate Skincare Systems
Kindra's Four-Part Daily V System Supports Intimate Health & Wellness
Senior Self-Care Campaigns
L'Oreal Paris is Celebrating the Aging Consumer with 'Age Perfect'
Mature Fashion-Forward Brands
'Wit & Wisdom' Launched for Older Consumers to Stay Fashion-Ready
Circular Packaging Facilities
Again Launched 'CleanCell' and 'Tag' for the Circular Economy
Gen Z-Focused Menstrual Care
15-Year-Old Zoe Leffler Debuts a Menstrual Wellness Brand Called Cycl
Adaptive Intimate Collections
Victoria’s Secret and Pink Team Up to Launch Adaptive Intimates
Sustainable Toilet Blocks
Harpic Launches Self-Sticking Toilet Blocks to Reduce Plastic Waste
Romantic Narrative-Inspired Fashion
Edward Cuming Unveils a New Capsule for the SS24 Season
Intimacy-Promoting Card Games
Coconu's Connect Card Game is Catered to Couples
Artificial Insemination Sexual Toys
Juliane Kühr Designs the Vruit Kit with Conception Assistance
Irreverent Ethical Soap Campaigns
Pure Rush Soap's New Ad is a Fresh Take on Sustainable Branding
Autocorrect Sexual Health Campaigns
MRM NY Creates a New Playful Ad Campaign for Durex
Empowering Period Campaigns
Natracare Launched the Project #Bekind Campaign in May
Adaptogenic Personal Lubricants
Astroglide Lube Plus Libido Features Ashwagandha & Menthol
Second Chance Campaigns
eos' Second First Kiss Gives Consumers a Shot at a Do-Over
Heritage Varsity Jackets
FJackets Offers a Variety of Varsity Jackets for All
College Campus Haircare Campaigns
African Pride and Impressions of Beauty Partnered on a Campaign
Cycle-Syncing Wellness Apps
28 Provides Insights & Guidance for the Four Menstrual Phases
Offline Shopping Campaigns
'Shop Offline' Helps People Rediscover the Joy of Real-World Shopping
First-Access Fan Clubs
Curie's Sniff Club Shares Lab Samples with Members
Adult Board Game Campaigns
Hasbro and Ageless Innovation Rebrand Childhood Games for Adults
Hormone-Focused Women's Health Apps
The 28 App Redefines Women's Health with Cycle Syncing
Sensual Deodorant Sprays
KS Deodorants' Campaign Shows How Fragrance Fuel Intimacy
Anti-Hangover Drinks
Morning Fresh Reenergizes the Body with Vitamins, Proteins & Electrolytes
Leakproof Period Undergarments
Thinx Underwear Now Has LeakSafe Barrier Technology
Deserted Island Billboards
Silk & Spice Set Up a Billboard for Fans to Go and Find
Family-Focused Disinfectant Lines
SC Johnson Launches New FamilyGuard Brand Disinfectant Line
Ritualistic Everyday Bodycare
Embodyme Makes Body Care Part of Beauty Routines
Provocative Caviar Brands
For National Caviar Day, the Caviar Category is Being Boldly Reinvented
Hobby-Funding Sweepstakes
Starburst's Pink Passion Protection Program Fuels Creativity with Cash
Discrete Intimate Serums
Epiphany is a Slick Arousal Serum, Packaged in a Discrete Manner
Indian Hand Hygiene Ads
Himalaya Pure Hands launches #Saafhaathsekhaaiye Campaign
Social Engagement Platforms
Perspik Provides an Online Space for Thoughtful Engagement
All-Black Touring Burlesque Companies
The Sweet Spot Embraces a Unique Approach to Performance Art
Authentic Men-Targeted Campaigns
Schick Encourages Men to Follow Their Passions in New Campaign
Charitable Hygiene Supply Initiatives
Purse Project Collects Personal Care Goods for Those in Need
Sexual Liberation Programs
Oceanic Heal Combines Shamanism and Energy Healing
Cocktail-Inspired Togetherness Activations
Smirnoff's Global Connectivity Initiative Launched
Social Good Brand Practices
Dignity Coconuts Positions Itself to Combat Human Trafficking
Japanese Intimate Care Brands
Kao's TWANY Addresses the Growing Intimate Care Market in Japan
Ultra-Femme Contraceptive Products
nixit's Condoms are Made for Lovers of the "Girly" Aesthetic
Expressive Piercing Campaigns
The New Visual Identity for Pierced by Claire's Targets Gen Zalpha
Circular Luxury Clubs
'More' Supports More Conscious Shopping and More Accessible Luxury
Intimate Care Travel Kits
Summer's Eve Created a Compact Intimate Care Set
Sexual Wellness Product Launches
Head South Radio Releases Its Own Line of Wellness Products
Destigmatizing Perimenopause Series
Always Discreet's 'I Wish I Knew' Shares Women's Experiences
Promotional Condom Delivery Campaigns
Saucey is Entering the Sex-focused Category
Spa-Inspired Body-Cleansing Collections
Summer's Eve Releases New Pampering Products for Self-Care
Pickle Juice Campaigns
The Pickle Juice Company Urges People to #SavethePickles