Oscar winning actress Charlize Theron has signed a multi-year deal with Italian luxury watch and jewellery brand, Breil Milano, to be their new girl. "Ms Theron was chosen not only for her natural beauty, but because she epitomizes the modern woman; a mix of sensuality and determination, sophistication and down-to-earth attitude, elegance and simplicity," said a spokesperson for the label. Within the ads Charlize will be wearing jewels from the Breil's Eden collection, and watches from the Eros collection. Shot in LA, the new Breil Milano mantra, "Touch, Feel, Breil", will appear on all Breil's advertisements both film and print just in time for the Christmas 2007 season.
What Makes This Trend Stand Out
- Luxury Endorsements
- As more celebrities begin to endorse luxury brands, there are opportunities for disruptive innovation in the way these partnerships are structured.
- Modern Femininity
- Brands that focus on a message of modern femininity, as Breil Milano did with Charlize Theron, have an opportunity to tap into a growing social movement.
- Jewelry and Watch Collections
- Companies that expand their jewelry collections to include watches, or vice versa, could capitalize on growing trends in both markets.
Sectors Adopting This
- Luxury Goods
- The luxury goods industry can leverage celebrity endorsements to increase brand prestige and drive sales.
- Fashion
- The fashion industry can tap into the trend of modern femininity to create designs and marketing campaigns that resonate with the modern woman.
- Jewelry and Watches
- The jewelry and watch industries are closely related and have an opportunity to innovate by merging their product lines.
