It was international news when Britain banned smoking in public places on July 1. After the ban went into effect, sales of cigarettes dropped 7%. Borders, the book retailer, reported a 260% increase in sales of self-help books aiding in smoking cessation.
There is light at the end of the tunnel for smokers. Tobacco companies have created websites with maps of pubs with outdoor smoking facilities such as beer gardens.
Implications - These intimate outdoor patios may in fact be the perfect place to meet fellow smoking companions who will never judge you for your favorite habit. The inclusive nature of these smoking lounges are a rebellion against the UK smoking ban, proving that no laws or regulations can stop smokers from enjoying a good puff.
Key Themes Behind This Trend
- Outdoor Smoking Lounges
- The creation of outdoor smoking lounges provides an opportunity for businesses to cater to smokers and create spaces where they can connect and socialize.
- Increase in Self-help Books
- The rise in sales of self-help books aiding in smoking cessation presents an opportunity for the publishing industry to tap into the market of individuals looking to quit smoking.
- Decreased Cigarette Sales
- The 7% drop in cigarette sales after the UK smoking ban suggests a potential shift in the tobacco industry and an opportunity for alternative smoking cessation products and services.
Where This Applies
- Hospitality
- The demand for outdoor smoking lounges presents an opportunity for the hospitality industry to create designated spaces for smokers in bars, pubs, and restaurants.
- Publishing
- The increased demand for self-help books for smoking cessation opens up a market for publishing companies to offer more resources and support for individuals trying to quit smoking.
- Healthcare
- With decreased cigarette sales, the healthcare industry has an opportunity to promote and provide alternative smoking cessation methods and services to help people quit smoking.
