Adrants recently coined the term “Vaginads,” a hybrid of vagina and advertising after being inspired by two new campaigns.
In Tom Ford’s risque new campaign, just like his last ad, (see below) a very nude woman is featured wearing nothing but the product. This time, instead of being placed between her cleavage, it was placed between her legs.
Another company called Vivaeros created a fragrance called #####. “The company, reacting to the predominance of erotic products which makes a person more attractive to another, has bottled the smell of sex (in the form of a “beguiling vaginal scent") and is selling it as a fragrance for men to wear seemingly to bring them pleasure in the absence of the real thing,” AdRants said.
Key Themes Behind This Trend
- Risque Advertising
- There's an opportunity for advertisers who are willing to push the envelope to create campaigns that are edgy and provocative.
- Erotic Products
- Developers can come up with new products that cater to the demand for erotic products and cater to people who are not comfortable about openly discussing their sexual fantasies.
- Vaginads
- There's an opportunity for marketers to come up with campaigns and messages that focus on female anatomy, body positivity and sexuality.
Where This Applies
- Beauty & Fragrance
- The fragrance industry can capitalize on people's fascination with erotic products and come up with perfumes and colognes that are marketed as erotic or sensual options.
- Fashion
- Fashion designers can come up with unique clothing designs that offer more coverage than traditional clothing but still highlight the human form in ways that people find alluring.
- Entertainment
- Film and TV producers can create content featuring taboo or controversial themes such as nudity and sex, which can help generate more buzz and attract a younger demographic.
