The highest paid supermodel strikes again with her new campaign promoting her own line of sandals. The Brazilian supermodel appears in the Porque a Terra é Azul campaign wearing nothing but a water dress. The Brazilian supermodel teamed up with shoes company Grendene to create the Ipanema Gisele Bundchen line. The world's richest supermodel which is also on Forbes's list of the most powerful celebrities of 2007 due to the success of her popular shoe line that has flip-flops selling for as much as $230 a pair. Click here for more pictures and behind-the-scenes footage.
What's Driving This Trend
- Celebrity-owned Product Lines
- Supermodels and other celebrities are increasingly leveraging their fame to launch their own product lines.
- Luxury Sandals
- There is an emerging market for high-end, designer sandals with unique features and materials.
- Sustainable Fashion
- More fashion companies are partnering with environmentally conscious celebrities to promote sustainable and eco-friendly products.
Who This Affects Most
- Fashion and Apparel
- The fashion industry continues to see successful celebrity collaborations and the rise of luxury sandal brands.
- Footwear
- The footwear industry is impacted by the demand for celebrity-endorsed products and eco-friendly technology.
- Retail
- As consumers become more socially responsible, retailers have the chance to feature sustainable and eco-friendly fashion products promoted by celebrities.
