These computer-generated ads for Mortein bug killer spray are fantastic! The first image features an ant laying in bed while perusing an issue of Cute Ant, obviously the male magazine of choice in the ant community. :ook a little closer and you'll see the nozzle of the Mortein, the Australian bug killer in the bottom right corner. The second image is of a hairy tarantula reading the newspaper while doing his business on the toilet. At the bottom of each ad is the slogan, "When they least expect it," next to an image of the product.
Well done!
Mortein's commercials date back over 20 years. Check out the 1986 video for the fly spray.
What's Driving This Trend
- Computer-generated Ads
- Opportunities for targeted and visually appealing ads using AI and 3D technology
- Humorous Advertising
- Opportunities to create more lighthearted and relatable advertising campaigns that catch consumers off-guard
- Insect Repellent Products
- Opportunities to innovate and improve upon insect repellent products, such as creating more environmentally-friendly options
Who This Affects Most
- Advertising
- Innovative and creative ad agencies can increasingly leverage computer-generated imagery to produce engaging and surprising campaign materials
- Pest Control
- There is increasing demand for effective and reliable pest control products, providing opportunities for those in the industry to innovate and differentiate their products based on environmental considerations
- Consumer Goods
- There is room for innovation in consumer goods and homecare products, such as insect repellents, as consumers look for more effective and environmentally-friendly options
