It seems Carl's Jr. has let their commercials get a little bit too saucy. Their latest ad feature a very attractive teacher who ends up unleashing her naughtier side. Many educators are offended by the sexy marketing and are making sure the company hears their concerns.
"The burger chain has been pushing the boundries of good taste (pun intended) for some time," Dave Ibsen posted on 5 Blogs Before Lunch. "But their most recent ads featuring a teacher who dances on her desk and touches her backside while rappers in the classroom talk about her 'flat buns' has apparently gone too far."
The US junkfood chain has found success in naughty advertising before, using everything from mechanical bulls to Paris Hilton's nearly-naked body and Hugh Hefner to sell burgers in the past.
What's Driving This Trend
- Controversial Advertising
- Carl's Jr.'s sexually suggestive advertisement sparks backlash from educators.
- Fast Food Marketing
- Fast food chains continue to push the boundaries of marketing to gain exposure.
- Sexualization in Marketing
- Companies use sex to sell products to a society that values physical beauty.
Who This Affects Most
- Advertising
- The advertising industry must grapple with the use of sexuality to market products.
- Fast Food
- Fast-food companies use outrageous marketing to differentiate their products from competitors.
- Education
- Teachers and educators may influence the advertising used to market to children, potentially changing the face of marketing.
