Philips has been busy with 3D research and development. The company is currently running a demo of their 3D WOWzone, a gigantic 132inch (335 cm) multi-screen 3D wall. The Future Of Things web site estimates that it will cost no less than $100,000 so, buying one for the Super Bowl and then taking it back is out of the picture. The novel aspect of this 3D system is that glasses are not required.
Implications - Not only is this spectacular design super-cool, but it is blazing the trail for new innovations to come in the 3D TV world. The WOWzone represents a whole new take on 3D presentations, by allowing users to potentially watch tv without the nuisance of the special accompanying glasses.
What's Driving This Trend
- Glasses-free 3D TV
- The development of a glasses-free 3D TV system presents disruptive innovation opportunities for the entertainment industry.
- Large-scale Multi-screen 3D Walls
- The use of gigantic multi-screen 3D walls, like the Philips WOWzone, opens up disruptive innovation opportunities for immersive advertising and gaming experiences.
- Cost-effective 3D Technology
- The advancements in 3D technology that eliminate the need for expensive glasses create disruptive innovation opportunities for affordable 3D entertainment in various industries.
Who This Affects Most
- Entertainment
- The glasses-free 3D TV technology has the potential to disrupt the entertainment industry by providing an enhanced and immersive viewing experience.
- Advertising
- The use of large-scale multi-screen 3D walls can revolutionize the advertising industry by offering highly engaging and attention-grabbing campaigns.
- Gaming
- The development of glasses-free 3D technology opens up disruptive innovation opportunities for the gaming industry by delivering more immersive and realistic gaming experiences.
