No one likes prodding eyes, a head reading over their shoulder, or having their privacy invaded. This has applied to the paper world for centuries, so it's no surprise that cell phone privacy is important to consumers too.
"Even more so than in the U.S., people in Japan are overwhelmingly addicted to text messaging, mainly because making private cell phone calls in public is considered extremely rude," IG Central reported. "However, overcrowded public spaces such as the subway are not always the most private, so it has become common practice to use stick-on cell phone privacy screens which are thin, tinted plastic screens (similar to iPod protectors) that make it impossible to read a cell phone screen from any angle but straight on."
Surely the Hello Kitty's Screen protector will be a huge hit in Japan -- they're cute, fun and let you express your love of all things Sanrio.
What's Driving This Trend
- Mobile Privacy Screens
- The trend of using mobile privacy screens for cell phone privacy especially in Japan can be an opportunity for companies to innovate and create more efficient and stylish protective solutions.
- Text Messaging Addiction
- The trend of text messaging addiction in Japan is an opportunity for companies to develop mobile messaging platforms that guarantee the privacy of users' conversations and messaging.
- Stick-on Cell Phone Screens
- The trend of using stick-on privacy screens for mobile phones creates an opportunity for companies to design more durable, reusable, and customizable privacy screen solutions.
Who This Affects Most
- Mobile Device Accessories
- The emergence of mobile privacy screens creates a potential disruption in the mobile device accessories industry, opening up opportunities for innovative and diverse product designs.
- Mobile Messaging Solutions
- The trend of text messaging addiction and privacy concerns in Japan is an opportunity for companies in the mobile messaging solutions industry to create and market secure and user-friendly platforms.
- Privacy Film Solutions
- The trend of mobile privacy screens offers an opportunity for companies in the privacy film solutions industry to develop more effective solutions that cater to the increasing concerns of mobile users.
