The Anti-It Bag

Back To Basics

From fancy fabrics to studs, lace, Swarovski crystals and even precious stones and Diamonds, handbag fashion has gotten extremely complicated over the last few seasons. It's time to get back to basics!

With any fashion piece that features a specific look, you run the risk of having a one-season-only item, making a pricey investment hard to justify. Recent "it" bags have fallen into this category, but thankfully fall marks the return of simple, timeless bags that will withstand the test of time -- at least for a couple seasons.

The fashion-savvy at Style.com report: "Shed the clutter this fall with a line called Kage, by newcomer Kristin Holstein. Save for a signature metal-horseshoe closure—a thoughtful nod to her mother's love of horses—the vintage-inspired leather carryalls are remarkably unencumbered of all that excess hardware. Which makes them a pleasure to carry in more ways than one."

Other simple designs include Chloe's Alice guitar case bag or Aldo's affordable $40 tweanpeaks bag, which is simple yet practical and big enough to store all your necessities (cell phone, Blackberry, iPod, makeup, extra sweater, day planner and current chic-lit book of choice).

Back-to-basics Fashion
There is an opportunity for fashion companies to create simpler, timeless clothing and accessory pieces that will withstand the test of time.
Sustainable Fashion
Consumers are becoming more environmentally conscious and are looking for companies that use sustainable materials and ethical practices when producing clothing and accessories.
Affordable Yet Stylish Bags
Consumers are looking for practical and functional bags that are also affordable and stylish, offering an opportunity for companies to create designs that meet these needs.

Industries Being Reshaped

Fashion
Fashion companies can create simpler and sustainable clothing and accessories.
Ethical Fashion
There is an opportunity for companies to create clothing and accessories that adhere to ethical practices in terms of production and material sourcing.
Affordable Fashion
Companies can create affordable yet stylish bags and clothing that meet the needs of consumers looking for practical and fashionable options.
SCORE
0.8 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 13%
Activity 4%
Freshness 8%

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