SafeSax are condom-inspired totes and handbags. A portion of proceeds benefit AIDS organizations. The website describes, "Safe Sax offers a new twist on the same old boring purse or bag. With color and creativity, and yes, condoms, we have created products that are fun, funky, fresh and make people stop in their tracks. Partial proceeds from the sale of our products go to non-profit organizations aligned with AIDS prevention and education."
Implications - Designs that use shock advertising are particularly effective in grabbing an audience by using certain images to illicit strong reactions. Any campaign that produces goods that show these products are essentially receiving free advertisements when consumers walk around with their products. This particular use of shock branding is highly useful when trying to draw in an audience.
What Makes This Trend Stand Out
- Shock Branding
- Companies using bold, attention-grabbing images to elicit strong reactions in audiences to promote their brand and message
- Socially Conscious Fashion
- Fashion brands creating products that have social or humanitarian benefit and donate a portion of proceeds to related non-profit organizations
- Non-conventional Product Materials
- Product designers using unconventional materials to create unexpected and unique items with added innovation value
Sectors Adopting This
- Fashion and Accessories
- Designers creating non-traditional, socially conscious, and environmentally responsible products that make a fashion statement with a cause
- Healthcare
- Organizations developing new ways to promote STD and AIDS awareness and prevention through innovative campaigns and product designs
- Non-profit and Social Enterprise
- Organizations and entrepreneurs creating business models that use creativity and unconventional approaches to raise awareness and funds for social causes
