Back To School Fashion 2007

Chic Backpack Alternatives

Backpacks may be practical, but they're really not the way to complete your fabulous new back-to-school wardrop. With September right around the corner (I know, I know, you don't want to hear it), it's time to start shopping for a practical bag that's big enough in size and on style.

Lugging books (and your cell, iPod and makeup) is a necessity that just can't be dodged. That's why I've assembled a little list of a few totes that will keep you fashionable into the new school year.

Fashionable Tote Bags
Opportunity for innovation in the design and manufacturing of stylish and practical totes for school use.
Smartphone-compatible Bags
Innovative bags that allow students to seamlessly integrate their smartphones into their daily routines.
Eco-friendly Bags
Opportunity for sustainable innovation with bags made from recycled materials or those that have a minimal carbon footprint.

Industries Being Reshaped

Fashion
Industry players have an opportunity to create stylish yet practical bags for students to usher in a new era of back-to-school fashion.
Technology
Technology companies can look into integrating tech features and functionalities in bags for students more seamlessly.
Sustainability
Sustainable industries can create eco-friendly alternatives to traditional plastic bags or backpacks for students.
SCORE
4.0 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 83%
Activity 29%
Freshness 8%

Solutions for innovators working at the edge of change. We help transform emerging ideas into practical, durable solutions by combining strategic thinking, creative exploration, and hands-on execution.

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