Senior citizens are taking making their presence felt and posting videos. Take this Jewish grandma who decided that even young people might be interested in what she has to offer:.Maybe some chicken soup or some mandlebread?
Bayla Scher's, who prefers to be called Bubbe, monthly podcast is called "Feed Me Bubbe." In each episode, she serves up a favorite recipe (chicken soup and matzoh balls, tzimis, luckshen kugel, etc.) as well as a Yiddish word of the day —her way of instilling Yiddishkeit (Jewish culture) along with the culinary spiel.
What Makes This Trend Stand Out
- Senior Youtube
- Opportunity for businesses to tap into the growing trend of senior citizens posting videos and create content that caters to their interests and needs.
- Senior Podcasting
- Podcast platforms can explore opportunities to develop shows specifically targeting senior citizens, offering valuable content and experiences for this demographic.
- Culinary Seniors
- Food and beverage industries can seize the disruption in senior-focused culinary content creation, providing recipes, cooking tutorials, and related products tailored to older generations.
Sectors Adopting This
- Media and Entertainment
- Senior citizens' rising presence on YouTube and podcasting platforms creates opportunities for media and entertainment companies to develop content and programming for this demographic.
- Technology
- The trend of seniors engaging in video creation and podcasting calls for technology companies to design user-friendly platforms and tools catered towards older users, making content creation accessible for them.
- Food and Beverage
- The emergence of senior-focused culinary content presents an avenue for food and beverage industries to forge connections with older generations through providing relevant recipes, cooking tips, and specialized products.
