Watching street styles is becoming as much a fashion guide as looking at high-end glossies like Vogue or Harper's Bazaar, viewing runway shoes or looking at designer collections. Fashion bloggers have incorporated photos of real people on their sites to show how people wear fashion trends in day-to-day life.
The Sartorialist took it to a new level, capturing people looking their best on the most fashionable areas of the world. Making appearances at international fashion weeks, and in chic style capitals like Paris and Milan, he has made a name for himself as one of the most in-demand fashion photographer of this time.
Wikipedia explains further, ""The Sartorialist" is a fashion blog by Scott Schuman, a former director of men's fashion at Bergdorf Goodman in New York. After leaving his position to take care of his daughter in 2005, he began carrying a digital camera around on the streets of New York City, taking pictures of people who had dressed in some way that caught his eye, and then posting them to his blog, sometimes with comments about what he finds."
What Makes This Trend Stand Out
- Street Fashion Photography
- The rise of fashion bloggers like The Sartorialist has elevated street fashion photography as a credible source for fashion inspiration.
- Real-life Fashion Inspiration
- Fashion bloggers are providing a fresh and relatable perspective on fashion trends by featuring real people and their day-to-day outfits.
- Global Fashion Influencers
- Fashion bloggers traveling to international fashion weeks and style capitals are influencing global fashion trends with their unique perspectives.
Sectors Adopting This
- Fashion Photography
- The emergence of street fashion blogs creates opportunities for fashion photographers to showcase their skills in capturing authentic street style.
- Fashion Retail
- Retailers can capitalize on the popularity of street fashion blogs by incorporating real-life outfit inspirations into their online and in-store displays.
- Fashion Advertising
- Fashion brands can collaborate with popular fashion bloggers to create authentic and relatable advertising campaigns that resonate with their target audience.
