55+ is the New Generation Sexy

Boomers Rule Australia's Sex Trade Industry

"Boomers will put boom-boom back into the sex industry."

The sex industry is booming worldwide thanks to the internet, and a recent article at stuff.co.nz has noted some interesting trends regarding the sexual habits of baby boomers downunder. They're predicting that in the not-too-distant future, it will be the 55+ generations dominating the industry.

"Currently men over 55 contribute just 10 percent of industry revenue, with women making up eight percent," the site quoted IBISWorld Australian general manager Jason Baker. "But given the increasingly sexual liberalisation of society and particularly the sexual freedom of women, we anticipate the female customer segment will grow over the next five years.

"We predict an increase in the number of women not only paying for sexual services but visiting strip clubs and accessing sexual material via the telephone, internet, pay TV and DVD, all of which will positively affect demand for sexual services."

Makes sense. They say a woman reaches her sexual peak in her mid to late thirties. Not only that, but the media has made sex and sexuality a common topic of discussion; from movies to TV comedies, dramedies and reality shows, sex is often the foundation of the plot. It's no longer a taboo topic for any generation.

Sex Industry Boom
The growth of the sex industry worldwide and the increasing sexual liberalization of society are expected to lead to increased demand for sexual services among the 55+ generations.
Rise in Female Customers
With the increasingly sexual freedom of women, the number of female customers paying for sexual services and accessing sexual material via various mediums is expected to grow over the next five years.
Sexualization of Media
With the media constantly portraying sex and sexuality in various formats, it is no longer a taboo topic for any generation, which could lead to increased demand for sexual services among all age groups.

Industries Being Reshaped

Sex Industry
The sex industry stands to benefit from the increased demand for sexual services among the 55+ generations and the rise in female customers.
Entertainment Industry
The entertainment industry stands to benefit from the increasing sexualization of media and the portrayal of sex and sexuality in various formats.
Technology Industry
The technology industry stands to benefit from the increasing access to sexual material via various mediums, such as pay TV, the internet, and DVDs.
SCORE
5.0 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 75%
Activity 67%
Freshness 8%

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