Making Celebrities Ugly

Planet Hiltron

Planet Hiltron is a blog dedicated to reverting the flawless images of celebrities that we are constantly bombarded with.

A kind of celebrity culture jamming which shows the true powers of Photoshop. Gave me a warm, fuzzy start to the day.

Implications - In a world that is increasingly bombarded with Photoshopped images of "perfect" celebrities, it is refreshing to see a site that debunks this mythological process. In addition to being a healthy reality check for society, it's also a pretty amusing site in and of itself. Needless to say, the folks over at Planet Hiltron definitely deserve credit for taking a lighthearted stab at deconstructing one of the media's most iconic techniques.

Reality Check Photography
Disruptive innovation opportunity: Develop a platform or app that exposes the reality behind edited and photoshopped images, promoting authenticity in the media and advertising industry.
Celebrity Culture Jamming
Disruptive innovation opportunity: Create a platform or movement that challenges the notion of flawless celebrities and encourages acceptance and celebration of diverse beauty standards.
Flawed Celebrity Trending
Disruptive innovation opportunity: Establish a social media trend where users voluntarily share unedited photos of themselves or celebrities to promote body positivity and challenge unrealistic beauty standards.

Where This Applies

Media and Advertising
Disruptive innovation opportunity: Transform the media and advertising industry by promoting authenticity, diversity, and body positivity through unedited imagery.
Technology
Disruptive innovation opportunity: Develop advanced image analysis software that can automatically detect and flag photoshopped images, helping consumers identify manipulated content and promoting transparent media.
Fashion and Beauty
Disruptive innovation opportunity: Launch a beauty brand that celebrates natural beauty and embraces imperfections, challenging the traditional standards of flawless celebrities.
SCORE
5.1 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 95%
Activity 51%
Freshness 8%

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