This great eye catching ad from lexus is getting major attention in Times square, New York, as you can see from the Video. The ads were created by advertising film company, VIZOO, which invented the new technology.
Implications - VIZOO definitely deserves credit for coming up with this ingenious way to advertise on behalf of their clients. Most people would be stunned by this remarkable display of technology and when you couple that with a seriously awesome car (such as a Lexus) you have a definitively memorable ad on your hands. All I know is, I can't wait to see what kind of badass ads VIZOO comes up with next.
Key Themes Behind This Trend
- Holovisual Advertising
- This technology developed by VIZOO for advertising purposes can be disruptive in the marketing industry, creating a new type of immersive and memorable experience.
- Interactive Holography
- The holographic technology used in this Lexus ad creates a new platform for interactive advertising, potentially revolutionizing the industry.
- Immersive Advertising
- The use of holographic technology can create immersive experiences that help brands engage with and captivate audiences in unprecedented ways.
Where This Applies
- Advertising
- The use of holographic technology for advertising purposes can create a new kind of advertising medium and potentially disrupt the traditional advertising industry.
- Automotive
- The use of innovative advertising methods can help automotive companies like Lexus create more impactful and memorable ad campaigns to drive sales and customer engagement.
- Film and Entertainment
- The development of holographic technology for advertising purposes could lead to new opportunities in the film and entertainment industry, potentially revolutionizing the way audiences experience content.
