A film of a Norwegian dare devil skiiing down the Angel Tube escalator in London has been posted on YouTube. Predictably the film is a smash hit and London Unerground are expressing extreme concern that it will encourage dangerous behaviour by others.
Implications - The excitement that comes with watching or participating in extreme sports or stunts continues to draw in people searching for their next adrenaline fix. Ad agencies can capitalize on audiences longing to see extreme actions by creating commercials with extreme sports athletes that will add the distinct energy that crowds are searching for. Eyes become glued to screens when they see activities like this escalator skiing video.
What Makes This Trend Stand Out
- Extreme Sports Spectatorship
- The popularity of extreme sports has created a new market for spectators and advertisers, providing opportunities for advertisers to feature extreme sports athletes in commercials.
- Viral Video Marketing
- The popularity of the escalator skiing video demonstrates the power of viral videos to create buzz and awareness for products and brands.
- Branded Extreme Sports Events
- Brands can take advantage of the popularity of extreme sports by sponsoring and branding events that feature these activities.
Sectors Adopting This
- Advertising
- Advertisers can feature extreme sports athletes in commercials to appeal to audiences searching for their next adrenaline fix.
- Viral Marketing
- The popularity of the escalator skiing video demonstrates the potential for viral videos to create awareness and buzz for brands.
- Event Management
- Brands can sponsor and brand extreme sports events to capitalize on the popularity of these activities.
