Models Jenny Sinkaberg and Valerija Kelava in Dazed & Confused are styled by Mattias Karlsson looking pale, feminine and tough for the magazine's December 2009 issue. Photographed by Kacper Kasprzyk the editorial features a lot of leather and minimalistic tops.
The duo appear in several selections from Miu Miu's Fall/Winter 2009 collection as well as pieces from Eres, Prada, Dries van Noten and Yves Saint Laurent.
Implications - No longer looking for ultra-feminine styles, womEn are seeking more dark choices. The female shopper desires a way to stand out among her peers, and an edgier aesthetic is an easy way to do this. Designers could focus on creating more pieces that make a statement rather than being subtly appealing.
Key Themes Behind This Trend
- Edgy Aesthetics
- Fashion designers can focus on creating more statement pieces to appeal to women looking for an edgier aesthetic.
- Minimalistic Tops
- Designers can incorporate minimalistic tops into their leather collections to stay on trend.
- Dark Choices
- Fashion brands can offer more darker clothing options to meet the increasing demand for these styles.
Where This Applies
- Fashion
- Fashion brands can use this trend to create more edgy and minimalistic designs for women's clothing.
- Retail
- Retailers can cater to the demand for darker clothing choices by stocking edgy and statement pieces.
- Luxury Goods
- Luxury fashion brands can use this trend to create high-end leather collections featuring more dark and edgy pieces.
