Just like the People of Walmart photoblog, the People of Waffle House photoblog preys on the unsuspecting customers of the Waffle House, posting their pictures for the viral world to see.
The People of Waffle House showcases people more diverse than the United Nations, from obviously tipsy 3 a.m. patrons to families and Waffle House employees.
The good thing, however, about the People of Waffle House website is that they refrain from writing mean captions and phrases underneath all of the photos.
Key Themes Behind This Trend
- Photoblog Culture Shaming
- The potential exists for companies to create non-shaming photoblogs that can lead to positive exposure campaigns.
- Empathetic Photoblog Marketing
- Creating photoblogs that showcase positive socially aware experiences related to brands can lead to more brand buy-in for customers.
- Respectful Photoblogging Trend
- The 'respectful' photoblogging strategy can also be applied to counter negative, offensive, or inappropriate content in the same space in order to promote a more positive space for users.
Where This Applies
- Publishing Services
- Offering the service of creating photoblogs for businesses can be a lucrative idea.
- Marketing and Advertising
- With businesses vying for attention, using photoblogs as a potential strategy may get better results.
- Social Media Platforms
- Promoting more respectful content on social media can encourage users to engage more positively on these platforms.
