Voluminous Editorials

Lara Stone Models Glamorous Gowns for 'Stone Age' in Vogue UK

The fashion world continues it's fascination with Dutch beauty Lara Stone as seen in, 'Stone Age' in Vogue UK. The British magazine's December 2009 cover shoot was conducted by famed fashion photographer Mario Testino.

Fashion editor Lucinda Chambers styled the romantic editorial, which features supermodel Stone decked out in heavenly layers of tulle and exquisite ballgowns by Dior, Nina Ricci, Valentino and Dolce & Gabbana.

Implications - In today's society, high-tech products and services are constantly introduced with the promise of making lives easier. Many consumers enjoy such conveniences but also yearn for the simplicity or tradition of the past. Products that can provide consumers with alternatives or forgotten experiences will appeal to a large clientele looking to take a break from today's forward-moving lifestyles.

Romantic Fashion
Opportunity to disrupt the fashion industry by offering romantic and traditional styles for consumers who want to move away from modern fashion trends.
High End Luxury
Disrupting high-end fashion consumption by offering consumers exclusive fashion pieces like intricate ballgowns and elegant dresses.
Nostalgic Fashion
Opportunity to create a new market of nostalgia fashion by introducing iconic fashion styles from the past.

Industries Being Reshaped

Fashion Industry
Fashion industry must cater to a market looking for traditional, romantic and nostalgic products.
Luxury Industry
Luxury industry can offer exclusive, high end fashion pieces that target consumers willing to pay a premium price for niche items.
Retail Industry
Retail industry can create a niche market by catering to consumers looking for vintage fashion products that are not part of modern fashion trends.
SCORE
5.8 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 83%
Activity 83%
Freshness 8%

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