The Switzerland ad agency that came up with the latest advertising scheme for weight loss giant Weight Watchers, should be declared geniuses.
The new Weight Watchers advertisement features a woman with a few extra pounds surrounded by slips of paper that feature the contact information for weight watchers on it, and as more slips of paper are pulled off of the woman, the skinnier she becomes.
Implications - Consumers are no longer bought by advertisements that do not emotionally engage an individual. In contemporary society, buyers are looking for a more interactive interface when it comes to promoting a product. Companies should consider how their products as well as advertisements allow for this interaction in order to gain prestige over leading competitors.
Key Themes Behind This Trend
- Interactive Advertising
- Consumers are looking for a more interactive interface when it comes to promoting a product. Companies should consider how their advertisements allow for this interaction.
- Personalized Weight Loss Programs
- Weight loss programs could consider offering more personalized experiences to users, such as through simulations or interactive tools.
- Digital Weight Loss Tools
- There is an opportunity for weight loss companies to leverage digital tools and simulations to engage users and promote weight loss.
Where This Applies
- Weight Loss Industry
- Companies in the weight loss industry can leverage interactive and digital tools to provide more personalized experiences to users.
- Advertising Industry
- The advertising industry can capitalize on the trend towards more interactive and engaging advertisements to better target consumers.
- Technology Industry
- The technology industry has an opportunity to provide innovative digital tools and simulations to aid in weight loss efforts.
