Model Nicola Haffmans and photographer Greg Kadel head outdoors for the fashion spread ‘Plein Air’ in Numero magazine. The editorial appears in the magazine’s #108 issue (also known as the November 2009 edition).
Haffmans and Kadel team up with stylist Brian Molloy in a Brooklyn Navy Yard to add a rough edge to the shoot. ‘Plein Air’ in Numero features many rugged and layered outwear pieces as well as sculptural leather boots from Rick Owens.
What Makes This Trend Stand Out
- Outdoor Fashion
- Disruptive innovation opportunities include creating durable and stylish outdoor clothing and accessories for adventurous consumers.
- Nature-inspired Photography
- Opportunities exist for photographers to capture the beauty of the outdoors and incorporate it into fashion editorials and advertising campaigns.
- Urban Outdoor Lifestyle
- There is potential for creating products and experiences that blend the ruggedness of the outdoors with the convenience and style of urban living.
Sectors Adopting This
- Fashion
- The fashion industry can explore new materials, designs, and functionalities to cater to consumers who seek both style and durability in outdoor apparel.
- Photography
- There are opportunities for photographers to specialize in nature-inspired fashion photography, highlighting the connection between fashion and the environment.
- Outdoor Gear
- The outdoor gear industry can innovate by creating products that are both rugged and fashionable, appealing to urban dwellers who want to explore nature without compromising style.
