One way to get people’s attention would be to post epic print ads signaling iconic monster attacks such as this Metro Short Film Festival campaign. Admit it, King Kong grabbed your attention, didn’t he. That ferocious look in his eyes? It got to you, did it.
Created by Barcelona-based agency Bassat Ogilvy and Mather and photographed by Garrigosa Studio, the Metro Short Film Festival print campaign is definitely eye-catching. I think they started on the right foot when drumming up buzz for the first annual film festival.
Key Themes Behind This Trend
- Iconic Monster Campaigns
- Using iconic monster characters in advertising campaigns to grab people's attention.
- Print Advertisements
- Utilizing print advertisements to promote events or products in a creative and attention-grabbing way.
- Short Film Festivals
- Promoting short film festivals and independent filmmaking through innovative advertisement campaigns.
Where This Applies
- Advertising
- Opportunities to create attention-grabbing advertising campaigns utilizing iconic monster characters and creative print advertisements.
- Film Festivals
- Creating unique and innovative promotional campaigns to drive attendance and awareness for short film festivals.
- Film Production
- Opportunities to create independent short films and web series featuring iconic monster characters for promotional use.
