Casette Tape Watches

The Horological Machine No. 2.2 is a Retro Black Beauty

Ah, to be a visionary of horology (which is the art of making timepieces or measuring time, of course—and not whatever else the term might bring to mind). Max Busser of MB&F is a horologist, and has presented a new timepiece called the Horological Machine No.2.2.

The Horological Machine No.2.2 kind of resembles an old-school cassette tape, but it’s so much more than that. It features a glossy black finish courtesy of a special DLC coating that is resistant to finger stains. Two dials show the date and moon phase as well as the hours and retrograde minutes. Read more about this innovative timepiece at MB&F.

Retro-inspired Timepieces
The trend of recreating classic designs in modern timepieces.
Specialized Coating Technology
The trend of using specialized coating technology to increase durability and wearability of timepieces.
Multi-function Dials in Timepieces
The trend of using multiple dials to display more information in timepieces.

Industries Being Reshaped

Watchmaking
Innovations in watchmaking that combine traditional aesthetics with modern function.
Coating Technology
Innovations in coating technology that can be applied to watches and other jewelry.
Luxury Fashion
The luxury fashion industry can incorporate retro-inspired designs and other innovations in their watches and jewelry collections.
SCORE
2.9 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 33%
Activity 47%
Freshness 8%

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