Bra-Masked Ads

The Tulipan Condoms Ad Plays off of Swine Flu Fears

The most recent advertisement for French condom company Tulipan Condoms is a clever play on all of the recent worry about swine flu and people donning SARS masks.

The Tulipan Condoms advertisement shows two men with a bra clasped around their heads mimicking the well-known masks that are supposed to help ward off the flu with the phrase “keep taking hair.”

The Tulipan Condoms ad encourages you to be safe in all aspects of your life—including in bed.

Creative Advertising
Brands using humor and current events in their advertising campaigns.
Health & Safety Awareness
Companies finding new and innovative ways to promote health and safety.
Cross-industry Collaboration
Brands from different industries collaborating to promote a common message.

Sectors Adopting This

Advertising
Advertising agencies finding creative solutions to promote their clients' products and services.
Condom
Condom companies finding innovative ways to promote safe sex practices.
Healthcare
Healthcare providers promoting awareness of health and safety measures in a humorous and engaging way.
SCORE
4.2 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 34%
Activity 84%
Freshness 8%

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