When I am a super-famous starlet I will totally raise money by kissing another woman in front of a crowd full of people. Okay, I might just leave that, but when Charlize Theron kisses a girl for charity it is cool.
WWTDD.com says that Charlize Theron was originally selling a 2010 trip to South Africa bundled with World Cup tickets, a meeting with Nelson Mandela and a safari, but added a 7-second kiss (with a male) for $130,000. "After one man bid $135,000, a woman upped the stakes to $140,000 — ascending the stage for a 20-second smooch as the audience counted down,” WWTDD continues. So when Charlize Theron kisses a girl, the whole world watches.
What Makes This Trend Stand Out
- Celebrity Charity Campaigns
- Opportunity for celebrities to raise funds for charity through publicity stunts like kissing a girl/boy.
- Crowdfunding for Personal Experiences
- Incorporating unique experiences like meeting with a celebrity or going on a safari could attract high bids and maximum fundraising
- Publicity Stunts for Charity
- Publicity stunts for charity, like kissing a girl/boy, can increase branding and media visibility for the cause.
Sectors Adopting This
- Charity and Non-profit
- Charity organizations can use innovative fundraising campaigns to attract media attention
- Event Management and Planning
- Opportunity for event planners to organize creative and engaging fund-raising events for charity
- Media and Entertainment
- Opportunity for media outlets to increase coverage of innovative charity campaigns like kissing a girl/boy and its impact on the society.
