This Duncan/Channon WHY PSA for the World Hunger Year charity in New York City raises awareness of the unfortunate statistic that for 36 million Americans, food is simply too expensive. The WHY PSA takes the viewer through the supermarket, a vending machine and just outside a family restaurant. In each scene, the food displayed is outrageously expensive—we’re talking $53.49 per pound for chuck steak.
The WHY PSA does an excellent job of portraying the disparity between most Americans and those who cannot afford to buy food. Check out more awareness ads below.
What's Driving This Trend
- Price-sensitive Awareness Ads
- Disruptive innovation opportunity: Exploit the use of price-sensitive awareness ads to raise public consciousness and drive social change.
- Raising Awareness of Food Inequality
- Disruptive innovation opportunity: Develop strategies and campaigns to raise awareness of food inequality and the high cost of food.
- Creative Methods for Social Activism
- Disruptive innovation opportunity: Explore creative methods, such as public service announcements, to engage and inspire people to take action against food insecurity.
Who This Affects Most
- Advertising and Marketing
- Disruptive innovation opportunity: Integrate price-sensitive awareness ads into advertising campaigns to promote social causes and inspire positive change.
- Nonprofit and Charity
- Disruptive innovation opportunity: Leverage creative avenues like awareness ads to increase donations, support, and engagement for nonprofit organizations addressing food insecurity.
- Food and Grocery
- Disruptive innovation opportunity: Partner with nonprofit initiatives to address the issue of high food prices and find innovative solutions to make nutritious food more accessible for all.
