The Burger King renovations have kicked off, with 12,000 of their locations in the process of being revamped in a contemporary design project called 20/20.
The new home of the Whopper and the creepy king will feature a mishmash of the old and new. New elements of the Burger King renovations will include the installation of TV-Screen electronic menus, rotating red flame chandeliers, and super industrial corrugated metal and brick walls. Burger King hopes that the nifty revitalization will attract more customers by giving the fast food chain a hip new image.
What's Driving This Trend
- Electronic Fast Food Menus
- The trend towards electronic fast food menus creates an opportunity for new companies to develop innovative software solutions to streamline menu updates and increase efficiency for fast food chains.
- Retro-futuristic Restaurant Design
- The trend of retro-futuristic restaurant design provides an opportunity for furniture and design companies to create unique, immersive dining experiences.
- Multi-sensory Dining Experiences
- The trend of incorporating elements like rotating chandeliers creates an opportunity for restaurants to create multi-sensory dining experiences that differentiate them from their competitors.
Who This Affects Most
- Fast Food Chains
- The fast food industry will benefit from incorporating electronic menus to improve efficiency and attract tech-savvy customers.
- Furniture and Design
- The restaurant design industry will benefit from the trend of retro-futuristic design, creating new opportunities for companies to develop innovative furniture and decor.
- Hospitality and Dining
- The hospitality industry can benefit from the trend of multi-sensory dining experiences, creating new opportunities to differentiate themselves and offer unique experiences to customers.
