Could this be a new form of public lobby movement, asserting popular opinion in the entertainment industry?
Die-hard fans of the James Bond films who disapprove of new actor Daniel Craig have launched a grassroots campaign against him. They recently set up a protest website at www.craignotbond.com and are calling for a boycott of the upcoming Bond film, Casino Royale.
On the website, the fans assert that producer Barbara Broccoli lost touch with public opinion and made a mistake in replacing the popular Pierce Brosnan with the lesser known Craig. Their stated goal is to force the producers and the studio to admit their "mistake" and dismiss Craig as soon as possible.
Key Themes Behind This Trend
- Public Opinion Asserts Itself
- The rise in grassroots campaigns and public protest against entertainment industry decisions creates opportunities for disruptive innovations within the entertainment industry.
- Actor Fan Base Polarization
- As public protests against specific actors become more frequent, disruptive innovation opportunities arise from developing new methods for gauging and responding to actor fan base reactions.
- Boycott Campaigns
- Boycott campaigns like the one against the new James Bond film, Casino Royale, provide opportunities for disruptive innovation in both the entertainment and consumer industries, particularly in the areas of marketing and audience engagement.
Where This Applies
- Entertainment
- Rising public protest against entertainment industry decisions creates disruptive innovation opportunities in the areas of marketing, audience engagement, and actor management.
- Consumer Goods
- Growing support for boycott campaigns creates disruptive innovation opportunities in supply chain management, corporate social responsibility initiatives, and public relations.
- Film
- As fan bases increasingly polarize around actors, disruptive innovation opportunities emerge in the areas of actor selection, audience engagement, and film marketing.
