Pop up books are turning out to be a massive hit with nostalgic adults. As you would expect publishers have cashed in on this trend and a whole new range of pop up titles, aimed at adults, is set to hit the shelves. Subjects include sex, underwear, Elvis, Mummies and even Alfred Hitchcock.
Experts say that adults are turning to pop up books are a way of interacting directly with a product - not through a computer or by using other technology. The leader in this market is Barnes & Noble with their best selling "Pop - Up Book of Celebrity Meltdowns". It includes pop up 3D action of Janet Jackson and her infamous wardrobe malfunction. A sequel to this book is expected in 2007.
What's Driving This Trend
- Pop-up Books for Adults
- Adults are embracing pop-up books as a way to interact directly with products and publishers are cashing in by creating new titles with subjects such as sex, underwear, Elvis, Mummies, and even Alfred Hitchcock.
- Nostalgia-driven Products
- As adults increasingly seek nostalgic products, pop-up books provide opportunities for disruptive innovation that update the classic format for modern audiences.
- Interactive Reading Experiences
- Pop-up books offer a way for readers to engage with media in a tangible, tactile way, opening up opportunities for innovation in interactive reading experiences.
Who This Affects Most
- Publishing
- Publishers can capitalize on the trend of pop-up books for adults by creating new titles and updating the format for modern consumers.
- Retail
- Retailers can tap into the nostalgia-driven trend and partner with publishers to showcase pop-up books for adults as a unique and interactive product category.
- Education, Training, and Learning
- Educational institutions can use pop-up books to create hands-on learning experiences for students, tapping into the appeal of tangible, interactive media.
