The stationery for La Charcuterie deli and restaurant in Vancouver, BC is made to resemble delectable delicatessen meats. Made by Vancouver-based ad agency Rethink, the business cards are designed to look like slices of salami and other cured cold cuts, which are then hung up in netting. There are even La Charcuterie cured meat stickers that are used to close the butcher paper envelopes or affixed to the restaurant-deli’s letterhead (also made from butcher paper). The stationery for La Charcuterie plays off the restaurant-deli’s reputation for serving up deli meat filled sandwiches and other tasty meat treats.
Why This Trend Is Growing
- Meat-inspired Stationery
- Exploring the use of stationery that resembles deli meat, offering a unique and playful approach to branding and marketing.
- Food-themed Branding
- Utilizing food-related imagery and design elements in branding materials to create a memorable and impactful visual identity.
- Novelty Marketing Tools
- Creating unconventional and eye-catching marketing tools that capture attention and generate buzz for a business.
Industries Being Reshaped
- Restaurants and Delis
- Opportunity for eateries to differentiate themselves by using innovative stationery that reflects their culinary offerings.
- Advertising and Marketing
- Advertising agencies and marketing firms can explore unique and unconventional approaches to branding and promotional materials.
- Paper and Printing
- Opportunity for paper and printing companies to cater to the demand for specialized and custom-designed stationery.
