Just a week ago Trend Hunter brought you Depth of Beauty Pageants, which are focused on inner beauty. Now, a town in Iceland is focused on the opposite; outer ugly.
An article on Yahoo! tells about a pageant for the saggiest, wrinkliest and most blemished person in a small town in Iceland. The event is on April 18 in the town of Isafjoerdur. The contest is open to all men and women who are at least 20 years old.
What's Driving This Trend
- Ugly Pageants
- The rise of unconventional pageants with a focus on physical abnormalities
Who This Affects Most
- Beauty and Fashion
- Opportunities for makeup, clothing, and accessory brands to cater to unconventional beauty standards
- Tourism
- Travel agencies can highlight unique cultural experiences, including unconventional pageants, to attract adventurers
- Entertainment
- Broadcasting networks can feature unconventional pageants as part of their programming to attract more viewers
