Judging from Tiger of Sweden's Fall 2009 campaign, it looks like 'Twilight' and the recession will continue to influence fashion.
With her porcelain-pale skin, blood-red lips and dark brown hair, model Taylor Warren exudes vampire chic. The brooding expressions she and her male companion wear throughout the Tiger of Sweden Fall 2009 campaign shoot also echo the gloomy designs we've seen that were created to reflect the dismal economy.
Implications - While it may be beneficial for businesses to devote efforts to discovering innovative and revolutionary marketing strategies, those that use traditional methods such as sexvertising, can rely on generating high levels of success.
Key Themes Behind This Trend
- Vampire Chic
- Opportunity for fashion brands to tap into the popularity of dark, brooding aesthetics influenced by vampire culture.
- Recession-inspired Designs
- Potential for fashion designers to create gloomy and somber designs that reflect the current state of the economy.
- Revolutionary Marketing Strategies
- Businesses can explore innovative approaches to marketing that deviate from traditional methods like sexvertising.
Where This Applies
- Fashion
- Fashion brands can embrace the vampire chic trend and create clothing lines and accessories that cater to the aesthetic.
- Design
- Designers can develop unique and impactful designs that capture the gloomy atmosphere of the recession.
- Marketing
- Marketing professionals can explore and implement unconventional marketing strategies to stand out from the competition and capture consumer attention.
