Rapper KRS-One and Buckshot have recently released a new song titled 'Robot' that urges rappers and hip-hop artists to be themselves and stay true to their music.
Auto-Tune is, of course, mentioned in this song and, like Jay-Z, KRS-One is urging his peers to discontinue their use of voice digitalization and remember the history of hip hop.
Check out the video above to hear Robot by KRS-One featuring Buckshot.
Implications - With technology rapidly taking over the lives of North American citizenry, consumers are becoming resistant to its ever-expanding impact as they're are losing sight between what's real and fake. Corporations are more likely to benefit from advertising campaigns that utilized unaltered imagery and video clips as consumers will feel the messages from these campaigns are trustworthy.
What's Driving This Trend
- Resistance to Technology
- Consumers are becoming resistant to the expanding impact of technology and are seeking authenticity.
- Back to Basics in Hip-hop
- Artists like KRS-One are advocating for a return to the roots of hip-hop, promoting authenticity and rejecting auto-tune.
- Trustworthy Advertising
- Consumers value unaltered imagery and videos in advertising, creating opportunities for campaigns that convey trustworthiness.
Who This Affects Most
- Technology
- Developing technologies that prioritize user trust and authenticity, addressing the resistance towards technology.
- Music / Entertainment
- The hip-hop industry can embrace a return to authentic music, focusing on artists who promote genuine expression.
- Marketing / Advertising
- Advertising agencies can leverage consumer demand for trustworthy campaigns by incorporating unaltered imagery and videos.
