Cutoffs and Wellies

Glastonbury 2009 Fashion Makes Dancing in Mud Look Chic

Cutoffs and Wellies were the unofficial Glastonbury 2009 fashion pairing spotted on everyone from Lily Donaldson to Daisy Lowe.

We've mentioned that NYC hipsters have gone crazy for the tattered micro denim, but cutoffs and Wellies are a look to themselves.

Whether with plaid shirts or t-shirts, sheer tights or bare legs, cutoffs and Wellies were worn a number of ways at the music festival, reflecting the diverse looks this Glastonbury 2009 fashion pairing can be flaunted.

Micro Denim
Micro denim is a disruptive innovation opportunity in the fashion industry.
Plaid Shirts
Plaid shirts present a disruptive innovation opportunity in the fashion industry.
Sheer Tights
Sheer tights offer a disruptive innovation opportunity in the fashion industry.

Industries Being Reshaped

Fashion Industry
The fashion industry can take advantage of the disruptive innovation opportunities presented by micro denim, plaid shirts, and sheer tights.
Music Festival Industry
The music festival industry can leverage the diverse looks offered by cutoffs and wellies as a disruptive innovation opportunity.
Hipster Culture
Hipster culture can embrace the tattered micro denim trend as a disruptive innovation opportunity in fashion.
SCORE
5.6 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 90%
Activity 71%
Freshness 8%

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