Carl's Jr. has experienced so much success with their sultry fastfood ads that they're taking a crowdsourced approach with the Hot Chicks Eating Burgers Contest.
Now that you've seen Paris Hilton, Padma Lakshmi and Heidi Montag make eating greasy junkfood look sexy (or repulsive, depending how you see it), the Hot Chicks Eating Burgers Contest is letting you take your best go at it too!
Heidi Montag, eat your heart out!
Implications - Consumers have become tired of traditional portrayals of ideal body types in the media. As such, corporations can utilize models of all body types in their promotional campaigns to gain consumer empathy.
Key Themes Behind This Trend
- Crowdsourced Advertising
- The success of Carl's Jr.'s crowdsourced Hot Chicks Eating Burgers Contest highlights a trend towards crowdsourced advertising to increase consumer engagement.
- Body Positivity in Advertising
- The Hot Chicks Eating Burgers Contest shows a trend towards including models of all body types in advertising to appeal to a wider consumer base and promote body positivity.
- Sexualization in Fast Food Marketing
- Carl's Jr.'s success with their sultry ads and the Hot Chicks Eating Burgers Contest highlights a trend towards the use of sexualization in fast food marketing to appeal to a younger demographic.
Where This Applies
- Fast Food
- Fast food chains can utilize crowdsourced advertising and sexualization in their marketing campaigns to appeal to a younger demographic and increase consumer engagement.
- Advertising
- Crowdsourced advertising and the use of diverse body types in promotional campaigns can appeal to a wider consumer base, increasing engagement and driving sales for advertisers.
- Retail
- The trend towards body positivity and inclusivity in advertising can extend to the retail industry, where showcasing diverse models can lead to increased consumer empathy and sales.
