As city workers are finding it hard to escape the office this summer and enjoy the outdoors, Krispy Kreme UK has created the world’s first ‘summer in a briefcase.’
The briefcases are designed to allow stressed-out office workers to sit in the comfort of a green park or garden on one side, with the luxury of real grass under their feet on the other--wherever they are.
The briefcases take up to three weeks to grow and each interior is covered with over 50,000 blades of grass.
Key Themes Behind This Trend
- Portable Office Escape
- Creating portable solutions that allow office workers to enjoy nature and escape the office environment.
- Indoor-outdoor Hybrid Spaces
- Designing spaces that offer the comfort of indoor environments while incorporating elements of the outdoors.
- Customizable Green Products
- Developing products that can be personalized and customized with natural elements like grass to enhance user experience.
Where This Applies
- Office Furniture & Supplies
- Opportunity for companies to create furniture and supplies specifically designed for office workers seeking moments of nature and relaxation.
- Interior Design
- Incorporating nature-inspired elements into design concepts to create more inviting and calming indoor spaces.
- Promotional Products & Branding
- Chance for businesses to leverage unique and eco-friendly products as part of their marketing strategies to engage with customers.
