The female tennis players in the gallery above all have one thing in common (at least): They’ve all played on Wimbledon’s Centre Court this week despite either being unseeded or not ranked in the top five.
While Wimbledon’s Centre Court has traditionally been a prime-time spot to watch top players on the court, Maria Sharapova, Gisela Dulko, Victoria Azarenka, Sorana Cirstea, Caroline Wozniacki, and Maria Kirilenko all played there this week. And Serena Williams, who’s ranked #2, and #5-ranked Svetlana Kuznetsova, who won the French Open, were placed on outside courts.
This is no mere coincidence. Johnny Perkins, a spokesman from the All England Club, was quoted in the Daily Mail as saying, “It’s not a coincidence that those [on Wimbledon’s Centre Court] are attractive.
Curiously, Johnny Perkins quickly retracted his statement when probed further about the choice of placement of tennis players on Wimbledon’s Centre Court:
“Looks per se are not taken into account,” Mr Perkins told the Herald. However, he acknowledged “box office appeal” was one of 28 points considered when courts were allocated. He defended scheduling Sharapova’s match against Dulko on Centre Court despite the fact neither is ranked in the world top 40. “You had a former champion against an up and coming player,” he said.Key Themes Behind This Trend
- Looks as a Factor
- Looks are increasingly being seen as a factor in various fields, leading to potential disruptive innovation in beauty and fashion industries.
- Box Office Appeal
- Box office appeal can now influence decision-making, creating disruptive innovation opportunities in sports and entertainment industries.
- Unconventional Decisions
- Unconventional decisions are becoming prominent in today's world, disrupting traditional decision-making processes in different industries from sports to business.
Where This Applies
- Beauty
- The beauty industry has the potential to benefit from the increased emphasis on looks as a factor, leading to disruptive innovation in skincare and personal care products.
- Sports
- The sports industry can leverage the importance of box office appeal to create disruptive innovation in branding, marketing, and athlete endorsement deals.
- Entertainment
- The entertainment industry can explore new ways to deliver content that appeals to the audience's preferences, leading to potential disruptive innovation in film, music, and TV streaming services.
