Wearable Fashiontography

Surface to Air & Solve Sundsbo's Capsule Collection

Solve Sundsbo is known for his dramatic photography, and now Surface to Air is giving the photographs a new life. The design collective has teamed with the photographer for a capsule collection that will be sold in 20 stores worldwide.

The capsule collection of Solve Sundsbo and Surface to Air features the photography of Solve Sundsbo printed on purses, mini dresses and tees. The big haired model print is particularly interesting, as the hair becomes a fabric print instead of what it actually is. A cool take on great photography. Check out the collection for Solve Sundsbo and Surface to Air above.

Printed Fashion
Opportunity for disruptive innovation in creating unique and eye-catching fashion pieces using printed photography.
Collaborative Capsule Collections
Opportunity for disruptive innovation in collaborating with artists and photographers to create limited-edition fashion collections.
Translating Visual Art Into Fashion
Opportunity for disruptive innovation in translating visual art, such as photography, into wearable fashion pieces.

Where This Applies

Fashion
Opportunity for disruptive innovation in the fashion industry by integrating photography and visual art into clothing and accessories.
Art
Opportunity for disruptive innovation in the art industry by exploring new mediums and collaborations with fashion designers.
Printing
Opportunity for disruptive innovation in the printing industry by developing advanced techniques for high-quality printing on fabrics.
SCORE
2.4 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 48%
Activity 15%
Freshness 8%

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