This super-sized swimmer is a part of an unusual publicity stunt for 'London Ink,' a new Discovery Channel reality series. The Discovery Channel placed two giant statues in London to promote the series; the gallery above depicts the first statue, which is placed near London Bridge and features a swimmer.
The 46-foot long swimmer is made of polystyrene and has been hand-painted to look just like human skin. The second 'London Ink' statue depicts a woman attempting to get into a photo booth, and it's located at Victoria Station.
Key Themes Behind This Trend
- Giant Statues
- Opportunity to create giant statues as part of advertising campaigns for television series or media content.
- Realistic Replicas
- Chance to create realistic replicas of human figures or other objects using polystyrene or other materials.
- Unconventional Advertising
- Opportunity to use unconventional advertising methods such as giant statues to stand out in the competitive media market.
Where This Applies
- Advertising
- Using giant statues as part of advertising campaigns for various products, services or media content.
- Entertainment
- Creating giant statues to promote television series or other entertainment content.
- Art
- Producing giant statues as public art installations for cities or special events.
